dramatically increase marketing and sales team effectiveness by creating data driven insights that...
TRANSCRIPT
Dramatically increase marketing and sales team effectiveness by creating data driven insights that drive business growth.
Presentation By: Tony DeAscentis, CEO, Ving, llcvingapp.com | @vingapp
August 4, 2016
Dramatically increase marketing and sales team effectiveness by creating data driven insights that drive
business growth.
vingapp.com | @vingapp
Objective:
Share insights into how new tech tools generate qualified leads
and grow sales.
Agenda:
● Business Drivers
● inBound Lead Generating Tech Tools
● Q & A
vingapp.com
What do salespeople want?
How can you get the job done?
inBound Lead Generation Marketing / Sales Approach
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Business Drivers
● Competitive Landscape - Catch up or pass them up?
● Savvy Salespeople expect it. You’ll never hire (Keep)
the best without it.
● Everything is happening at the speed of light -
Burning your cash?
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inBound Lead Generation - A balancing Act
1. Blogging
2. Social Media
3. SEO
4. Conversion Paths
5. Transactional eMail
6. Marketing Automation
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inBound Lead Generation - The Facts
Blogging ● 92% of companies who blogged multiple times a day acquired a customer through
their blog● Companies that increase blogging from 3-5x/month to 6-8x/month almost double
their leads
Social Media● 84% of B2B marketers use social media in some form● Social media has a 100% higher lead-to-close rate than outbound marketing
SEO● Companies that blog have 97% more inbound links
For more Factoids and Research >> vingapp.com
Conversion Paths● Businesses with over 40 landing pages got 12x more leads than those with only 1 to 5
landing pages
Transactional eMail● Companies that excel at lead nurturing have 9% more sales reps making quota
Marketing Automation● The adoption of marketing automation technology is expected to increase by 50% by
2015
For more Factoids and Research >>
inBound Lead Generation - The Facts
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So we took the plunge
What we didn’t know
● How long it would take to set up.
● How much content it takes to “feed” the system.
● How worth it would be!
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Top 3 Reasons to Make the Switch to Hubspot
1. You can move from task to task all in one tool.
2. The information is all in hubspot so there is not integrations or zaps needed to keep everything automated.
3. Real time reporting.
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For Hubspot Success
1. Make goals and stick with them.
2. Know your short and long term direction. (eliminate re-work)
3. Ask tons of questions while you have a direct line to a support person.
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Biggest Challenges
1. So easy that you can sometimes move too quickly.
2. Constantly tweaking. Automated marketing is an ongoing process and with trends and best practices you have to constantly be updating every area in Hubspot.
3. A single contact can not have two emails. This makes for confusion with contacts who have multiple emails.
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www.Vingapp.com
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