dragos smeu - cum promovezi un magazin online cu haine de sezon. dos and don'ts (2012.06.29,...
DESCRIPTION
Dragoș SMEU a susținut o prezentare pe tema "Cum promovezi un magazin online cu haine de sezon. DOs and DON'Ts" la Orange Concept Store Bucureşti, în data de 29 iunie 2012. Detalii pe: http://lumeaseoppc.ro/2012/07/follow-up-53/TRANSCRIPT
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Cum promovezi un magazin online cu haine de sezon?
DOs and DON’Ts
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Incepi din timp.
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Ce faci primavara?
• Structureaza categoriile• Strategie de Reduceri• Configureaza o campanie de
remarketing• Dezvolta comunitatea din
Facebook• Research pe concurenta si cuvinte
cheie• Optimizeaza funnelul de achizitie
Si nu in ultimul rand…
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Dormi mult!
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Ce faci vara?
• Foloseste cat mai multe canale de promovare si stabileste-ti obiectivele
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Google Adwords Search
• Segmenteaza campaniile geografic• Adauga o lista de negative • Lasa intotdeauna loc pentru cautarile unice• Comunica in ad pretul• Alege segmente orare• Foloseste si Image Search Ad• Verifica Auction Insights
Do’s ✔
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Google Adwords Search
• Nu folosi cuvinte generale• Nu adauga toate cuvintele cheie dintr-o
categorie intr-un singur AdGroup• Nu te multumi cu researchul initial facut in
primavara
Don’ts ✘
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Atentie la cuvantul “vara”
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Google Adwords Display Network
• Promoveaza o oferta, un produs• Comunica in ad pretul & discountul• Promoveaza mai multe produse dintr-o
categorie• Exclude categoriile care nu te avantajeaza• Exclude din placementurile care nu
performeaza
Do’s ✔
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Google Adwords Display Network
• Nu lasa o campanie pe broad reach• Nu te zgarci la licitatie• Renunta la prejudecati
Don’ts ✘
![Page 11: Dragos SMEU - Cum promovezi un magazin online cu haine de sezon. DOs and DON'Ts (2012.06.29, Orange Concept Store)](https://reader034.vdocuments.site/reader034/viewer/2022051611/549f86cdac795938768b4a19/html5/thumbnails/11.jpg)
Foloseste tooluri pentru a construi un media plan
&
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Google Adwords Remarketing
• Segmenteaza cat mai in detaliu audientele
• Strange audienta si de pe siteuri satelit
• Personalizeaza bannerele & arata-i ca stii ce vrea
Do’s ✔
![Page 13: Dragos SMEU - Cum promovezi un magazin online cu haine de sezon. DOs and DON'Ts (2012.06.29, Orange Concept Store)](https://reader034.vdocuments.site/reader034/viewer/2022051611/549f86cdac795938768b4a19/html5/thumbnails/13.jpg)
Google Adwords Remarketing
• Nu adauga un singur cod de remarketing• Nu folosi aceleasi bannere din campania de
display
Don’ts ✘
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Facebook Ads
Do’s ✔
• Diversifica tipurile de aduri
• Comunica reducerile si catre audiente noi
• Ofera promotii dedicate fanilor
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Facebook Ads• Atentie cum iti strangi comunitatea• Nu comunica pe pagina doar ofertele• Ai grija la tentatia suprema: poze cu pisici &
catei, ai se tu pego, etc.
Don’ts ✘
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multumesc.
Dragos Smeu PPC Specialist @