dragging family business to new heights

8/2/2019 Dragging Family Business to New Heights

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DRAGGING FAMILY BUSINESS TO NEW

HEIGHTS


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~Table Of Contents~1. Introduction

2. Claim to fame

3. Family Ties

4. Into The Deep End

5. Working With Dad


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-1-introductionFiona Mackintosh is driving new markets and raising the fashion stakes

at Draggin Jeans, the rider-safety gear business her father founded 15

years ago.

Mackintosh, 30, was appointed general manager 18 months ago, at only

28, after four years as marketing manager in the family business.

The Draggin brand has built its reputation creating light-weight

motorcycle gear that uses Dyneema, a material claiming to be 10 times

stronger than steel.


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-2- Claim To Fame


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-2- Claim To Fame Fiona's father Grant, 68, catapulted the brand to fame by

filming himself being dragged in the jeans at 80 km/h behind

a motorbike

This stunt has since then been performed numerous times,

including to a live audience at the Phillip Island MotoGP by aprofessional stuntman at a record 200 km/h.


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-3- Family ties


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-3- Family ties Although Grant is the only family member willing to be dragged

behind a motorbike to boost the profile of the business, all four

members of the Mackintosh family are involved in Draggin.

Working in the business her father started has presented its own

challenges. She says there has been a significant turnover of staff in the

five years since she began, brought about by the change in culture,which has been part of her strategy in reinvigorating Draggin into a

more youthful brand.


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-4- into the deep end


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-4- into the deep end Mackintosh lists her greatest achievement as leading the business to win the

prestigious international industrial design Red Dot award last year, presented in

Germany.

She says going from marketing manager to general manager was a steep learning

curve.

Mackintosh has also taken over long-standing supplier relationships her father

established. She's made a point of meeting suppliers face-to-face and learning to

speak up in meetings.

Mackintosh is now overseeing the team of 10, and is managing the manufacturing

of the international product range in Fiji and expanding the export side.


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-5- working with dad CEO

Grant (Dad)

GENERAL

MANAGER

Fiona Mackintosh(Daughter)


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-5- working with dad Mackintosh has always looked up to her father, who encouraged her to

enter the business world.

He has been quite inspirational in the way he's created Draggin,"Mackintosh says.

The pair sits opposite to each other in the office and Mackintosh says

they share the same vision for the business.


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dragging family business to new heights

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