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DRAFT
PARTNERING WITH THE
HOTEL INDUSTRY’S PEAK BODY Connecting your business through a highly targeted
cost-effective approach with your target market.
MEMBER HOTELS:
EMPLOY 52,000 PEOPLE WITH ANNUAL PAYROLL EXCEEDING $1.5B
PROVIDE MORE THAN 23,000 ACCOMMODATION ROOMS
SERVE MORE THAN 73 MILLION MEALS P.A.
DONATE $27M+ TO CHARITY P.A.
CONTRIBUTE $4.5 BILLION TO VICTORIA’S GSP
DRAFT
Since 1843, our core objective has simply
been to protect and promote the interests
and rights of members thereby contributing
to the establishment and maintenance of an
economic and social environment that
fosters the business success of Victoria’s
pubs and hotels.
Through their success, all AHA (Vic) pub
and hotel business partners prosper.
ABOUT US
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VICTORIA’S MOST RECOGNISABLE PUB BRANDS
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54% metro,
46% country
38% gaming,
62% non-gaming
35% are multi-hotel owners
62% are multi-functional venues
80% view environmentally sustainable
products important to their business and
70% are willing to pay a premium
43% nominate either their venue or
high achieving individuals for
recognition of industry excellence
27% are female operators.
Our members are LOYAL –
93% would prefer to deal
with AHA (Vic) Partners
ahavic.com.au
ABOUT OUR MEMBERS –
THE PURCHASE-READY DECISION MAKERS
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70% will review or change their supply contracts
53% will renovate their venue
60% will travel
39% will upgrade their car
87% will purchase new technology to improve
the efficiency of their business
ahavic.com.au
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Here’s a snap shot of the activity of members in the next 12 months…
96% will employ staff
92% will change their menu
MAINTAINING RELEVANCE THROUGH
PROGRESSIVE INITIATIVES
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Our open rate on emails sent to our database is
typically 45% with a click through rate of 15%.
When asked if AHA (Vic) members would
make a purchase decision based a on a
company’s partnership of the Association,
93% of them said they would.
Not only do AHA (Vic) members want to hear
from us but they want to know who we are
working with (companies just like yours!)
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OUR MEMBERSHIP IS RESPONSIVE
WE HAVE A STRONG DIGITAL PRESENCE AND AN ENGAGED MEMBERSHIP!
We have all kinds of interesting data on our social media following and digital presence.
Tell us what you’re looking for and we would be happy to put something together.
2,600
followers
952
likes
per month
748
followers
6,000
emails are
sent to
members
every month
Over 9,600
visits to our
website
every month
AHA (VIC) MEMBERS ARE SOCIAL AND DIGITAL
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ahavic.com.au
OUR SUCCESSFUL PARTNERSHIPS INCLUDE…
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Engaging Member
Networking Opportunities
Brand Awareness
Member/Partner
Introductions
‘VIP’ Board Access
High Visibility, Event
Naming Rights
Highly Targeted
Advertising
Premium Product
Placement
Industry Insights
We don’t use stock packages because we know they don’t work. We want to create something just for you,
designed to help you achieve your commercial objectives.
Some of the ways that we can work together include:
In other words, we want to hear about your objectives and then build something just for you and your budget.
EVERYTHING WE DO IS CUSTOM!
ahavic.com.au 09
Get in touch and let’s talk about ways we can work together MIKE BAROUCHE
AHA (Vic) General Manager
0422 083 527
Let’s Partner! We’re excited to hear about your commercial
objectives and how we can help you achieve them.