draft cabinet presentation

Brand Identity ProjectAn Update: September 26, 2011

Spring 2011 – Now

2Branding

Summer 2011:What We’ve Been Doing

3Branding

Final Stationery

5Branding

10

City of New YorkParks & RecreationThe Arsenal, Central ParkNew York, NY 10065www.nyc.gov/parks

#10 Envelope

60% Scale

12 Personalized and Generic Note Card (A6)

50% Scale


City of New YorkParks & Recreation

Adrian BenepeCommissioner

Personalized

Generic

14 A6 Envelope

50% Scale


16 Buckslip

60% Scale



The ArsenalCentral ParkNew York, NY 10065www.nyc.gov/parks


The ArsenalCentral ParkNew York, NY 10065www.nyc.gov/parks


T 212.360.1305F 212.360.1345

E [email protected]

City of New York Parks & Recreation


The ArsenalCentral ParkNew York, NY 10065

T 212.360.1305 F 212.360.1345E [email protected]/parks | www.milliontreesnyc.org

Promotional Materials:Strategic Plan

6Branding

Strategic Plan UPdate:April 2011

Welcome to the first of a series of newsletters on the progress of our Strategic Plan!

As many of you know, we started working with the consulting firm Accenture last summer when they offered to conduct a pro bono strategic planning exercise for the agency. That project initially addressed the challenge: What should be the key areas of focus for the agency in the remaining years of this administration? How should we best capitalize on all the progress we have achieved over the last decade?

Trying to answer those questions led us to a more expansive project where we stepped further into the details of our work as an agency. We set out a series of five major project areas where we saw the need and the opportunity to make substantial improvements in the way we do business, especially in this tight economic environment. While we knew we had accomplished a tremendous amount in the last nine years, we felt that we could do more across several core areas, with the goal of making our agency more efficient, more responsive, and more dynamic. A great project!

These five major project areas address very different issues, but all of them touch at the heart of what we do: design, build, maintain, and program our parks, most of it with the help of a very wide range of partners. We pulled together dedicated teams of people for each of these areas and called them “work streams.” These work streams were charged with identifying challenges in their areas, devising solutions, and then creating goals and timelines to accomplish them.

Operations work stream - Led by Borough Commissioner Dottie Lewandowski, this group focused on two pilot programs: 1) creating a clear and sustainable training program for the eventual, widespread use of our new AMPS database; and 2) creating a “work force prioritization plan” to standardize how we manage daily maintenance schedules.

Partnerships work stream - Led by Assistant Commissioner Sue Donoghue, this group focused on understanding and improving the ways we work with partners, from our large conservancies to our community-based sports leagues that build and maintain fields, all of whom help us in almost every aspect of our work.

adrian BenepeCommissioner

elizabeth W. SmithAssistant Commissioner for Revenue & Marketing

Recreation work stream - Under the leadership of the new Assistant Commissioner for Recreation, Annika Holder, this work stream took a whole new look at Recreation in order to articulate a new mission and identify clear focus areas.

Planning work stream - Led by Assistant Commissioner Joshua Laird, this group focused on efforts to more closely align the agency’s own priority projects with those of our elected officials who fund them.

Capital Process work stream - Led by Deputy Commissioner Thérèse Braddick, this group focused on dramatically improving the convoluted and time consuming work processes that go into the design of our parks, and the bid and procurement processes that precede their construction.

In the following pages, you will read about the specific goals and progress of these work streams. We will be updating you periodically on our progress and ask for your help and ideas along the way. Many of you are already involved. Assistant Commissioner Betsy Smith has been assigned the task of sustaining this project’s momentum, and she and I both welcome your ideas and suggestions.

There has been a lot of work done so far by these work streams and we are confident that this momentum will continue into the early summer as the changes that we identified become part of our standard way of doing business. We want to thank all of you who have played a part already as well as those who have the time and inclination to help us make all aspects of this project more practical, efficient, and sustainable. We know that the best ideas come from all you Parkies, as you are the ones most familiar with our mission and our challenges. Thank you for all you are doing to make the parks better.

caPital PrOceSS

“As capital projects have increased in number and complexity, the time it takes to complete a project from design through construction has expanded significantly. The goal is to streamline the capital process to increase efficiency, consistency and transparency so we can satisfy our funders, maintenance and operations staff, and most importantly, our park users.”

thérèse Braddick Deputy Commissioner for Capital Projects & Capital Process Work Stream Lead

it takes a long time to get a capital project built, and the design and bid/procurement processes in particular have received complaints from the public and city officials. in order to address these complaints and streamline the process, the Capital Division conducted two process re-engineering sessions, one focused on design and one focused on bid/procurement.

in total, 21 Capital staff members as well as representatives from Parks’ Maintenance & Operations, Planning, and Recreation divisions, the Mayor’s Office of Contracts, and the nYC Law Department participated in these two process re-engineering sessions.

These sessions were conducted as “Kaizen” events. Kaizen, by definition, is the “organized use of common sense to improve cost, quality, delivery, and responsiveness to customer needs.” This is a process that has been used by Toyota to improve their production systems. It is all about implementing solutions through elimination of wasteful steps and increasing speed and efficiency through employee involvement.

improvements As a result of the sessions, teams came up with 17 “quick wins” and 28 long-term improvements to both the design and the bid/procurement processes. Once implemented, the cycle time will be reduced by 203 and 92 days, respectively.

UPCOMing in OUR nexT iSSUe:Learn more about how the implen-tation of our “quick wins” is making our operation more streamlined.

identified iMPrOveMentS

1 new support coordination meetings and architectural requirements

2 Formalize process for team review at 50% construction docs

3 ensure CP packages are complete

4 institute new review of paper sets with Dep Chief of Design &Chief engineer

5 Complete and consistent budget package

6 CPM Unit notifies team when work order packet is submitted for reg.

7 Reduce time spent on unfunded projects

8 Combine borough commissioner and DPR commissioner meetings and improve borough scheduling for community board meetings

9 Definitive meeting with borough on projects

10 Timely assignment of support and alignment with skill set

11 Consistent 1-week turnaround on expense implications

12 Move up comparative review of approved schematics & 75% construction docs

13 Signed agreement and requirements for grants up front

14 Move up constructability review

15 Valid contracts for immediate use (soil testing, lead and asbestos testing, professional services, borings)

16 Coordinate signoffs

17 Spec review

18 Formalize grant process

19 Better preparation and senior designer input

re-engineer the capital design processnineteen improvements to the capital design process were identified and prioritized as part of a Rapid Process improvement event.

PriOritizatiOn

Quick Wins

Longer Term Projects

2010 Quarter 3 Quarter 4 2011 Quarter 1 Quarter 2 Quarter 3 Quarter 4 2012 Q1–4 2013 Q1–4

+ CPM unit notification

+ Reduce time on unfunded projects

+ new support coordination meetings

+ Pilot constructability in 2 boros

+ Combine boro and DPR commissioner meetings

+ new review of paper sets

+ Process for team review at 50% construction docs

+ Hold training for designers/PM’s on completing budget packages

+ ensure CP packages are complete

+ implement 90% Constructability review

• Coordinate signoffs on construction docs

• Move up comparative review

• Spec review

• implement design process metrics

• Valid contracts for immediate use

• Better prep for PMs/designers

• Timely assignment of support, skill sets

• 1-wk turnaround on expense implications

• Boro meetings on projects

• Signed agreements and reqs up front

• Formalize grant process

goal 1: improve efficiency and shorten time lines of capital design process.

+ Completed Milestone• Milestone in Process

caPital PrOceSSMilestones

• implement Bid/Procurement Quick Wins

• implement Bid/Procurement Long Term improvements

2011 Quarter 1 Quarter 1 Quarter 2 Quarter 2 Quarter 3 Quarter 4 2012 Q1–4 2013+ Q1–4

goal 2: improve efficiency and shorten time lines of bid and procurement process.

• establish and distribute technical clarification procedure

• Make a copy of the transmittal sheet for the Contracts Director to use for data entry

+ Better checking of contracts before transmittal

+ Single contact for expediting contracts

• Mandate that APT be checked everyday

+ improve communication with team checkers

• Send broadcast message asking to include project name on communications

• Additional monitors for Management Services

• electronic calendar for due dates

• Reduce number of pages in the registration packet

adrian BenepeCommissionerwww. nyc.gov/parks

two more long term improvements in the Design process. The Capital work stream looks at the detailed plan devised with Accenture last fall as a road map, and has been systematically moving through the recommendations with impressive momentum.

Our next newsletter will be released in early fall and will include short interviews with the work stream leads and a commentary from the consulting firm Accenture which helped up design and implement the strategic plan. Accenture is returning to Parks in mid July for a half-day checkup.

Thank you for your interest and your suggestions. Many of you have terrific ideas and observations; please feel free to share them with us!

Betsy SmithAssistant Commissioner for Revenue & Marketing Strategic Plan Project Manager

STRATEGIC PLAN UPDATE:July 2011

Welcome to our second newsletter on the progress of our Strategic Plan!

Progress continues on our agency-wide effort to improve the way we do business. Each of the working groups, or “work streams,” continues to meet regularly and tick off improvements and milestones that move them further towards their goals. Read all about it!

Highlights in this newsletter include:

• The completion of our “Work Prioritization and Scheduling” pilot. The results of this pilot are being shared now across the boroughs, under the leadership of work stream lead Borough Commissioner Dottie Lewandowski.

• The roll out of over 25 “Park Network meetings” across all the boroughs, following a protocol that was originally devised by Borough Commissioner Bill Castro.

• The launch of a new database for one of Recreation’s signature aquatics programs, Swim for Life, under the watchful eye of Assistant Commissioner Annika Holder. This achievement reflects a needed focus on core services and data tracking and measurement.

• MIS, working with the Planning work stream has created a new on-line questionnaire for boroughs to enter specific projects into our agency “Wish List”. In addition, progress continues on beta testing our new capital projects “Scorecard” which weights projects against agency priorities.

• The team out at Olmsted have ticked off 2 more quick wins within the Bid and Procurement process reform, and

In the spirit of proactively engaging our partners, Park Network Meetings are underway in each borough.

These meetings unite a network of stakeholders around a park, cultivate long-term relationships with community groups and make incremental improvements to the park through joint planning and communication. Our commitment to Park Networks was highlighted as part of our stewardship efforts in Mayor Bloomberg’s PlaNYC April 2011 update.

Park Network MeetingsPark Network Meetings will be held in 26 parks across the five boroughs over the coming months:

• Bronx: Van Cortlandt Park, Pelham Bay Park, Bronx River Park and Crotona Park.

• Brooklyn: McCarren Park, Brower Park, Kaiser Park, Washington Park and Shore Road Park.

• Manhattan: Jackie Robinson Park, St. Nicholas Park, Marcus Garvey Park, Stuyvesant Park, Bellevue South Park, Highbridge Park, Inwood Park, East River Park, Sara D. Roosevelt Park, and Morningside Park.

• Queens: Flushing Meadows Corona Park, Roy Wilkins Park, Grover Cleveland Park, Francis Lewis Park and Springfield Park.

• Staten Island: Wolfe’s Pond Park and Silver Lake Park.

We have identified a Park Network point person for each borough to oversee the

implementation of the meetings. Borough Commissioners will report on progress and best practices at AEM meetings.

Philanthropy at the Agency LevelTo refine the Agency’s Philanthropic Function, we have created a framework to identify, prioritize and manage a wish list for the Commissioner’s Office. We have introduced a regular review of the wish list at Cabinet and a check-in meeting bringing together recently-identified fundraising liaisons from the Commissioner’s Office, Marketing Division and the Boroughs to anchor the new framework. Fundraising liaisons can avail themselves of newly-developed templates to document wish list projects and manage the projects.

Partnership Data TrackingThis summer, in an effort to improve our Partner Data Tracking, we will launch an annual partner survey to obtain key financial, programming and volunteer data. We are excited to receive the survey results, which will give a much more accurate summary of our partners’ positive contributions to parks and help inform how the agency works with partners going forward.

STRATEGICPARTNERSHIPS

The Work Prioritization and Scheduling Pilot in Queens Districts 8 & 9 (Central Queens), Manhattan Districts 6, 8 &15 (East Side Manhattan), and Staten Island District 1 (Northern Staten Island) concluded on April 16.

Each district has its own unique composition of properties and staff and faces distinct challenges on a daily basis, but over the past ten weeks, the Work Prioritization and Scheduling Pilot has helped us examine opportunities in our common daily work processes to gain efficiency, improve communication and allocate resources in the best possible way to deliver clean, safe, functional and attractive parks to the public.

Work Prioritization PilotFor example, before the Work Prioritization Pilot, there was an inconsistent method of prioritizing daily maintenance routes. With the use of a new Pre-Planning Sheet, Park Supervisors are now able to determine a more efficient order to service district properties. Also, in the past, the Crew Chief often determined the service routes and needs. Using the new Daily Assignment Form as a resource to clearly communicate a work plan and record of what has been accomplished in the district, Park Supervisors can see where a crew left off the previous day and prepare the work schedule for the day ahead. On June 16, we presented the results of the pilot to senior management of the boroughs and discussed how to expand the best practices from the pilot citywide.

AMPS PilotThe AMPS Pilot has begun to bear fruit not only in the data that it is now yielding, but also in a better understanding of the

system and an increased proficiency by the main users through the intensive training given by Bronx management.

The Pilot added two new levels of information to be entered on each work order/request that will create more nuanced analysis of the problems occuring in our parks: a Work Order Feature which tells what type of equipment category is in need of repair; and Work Order Category which details which of Parks’ core mission categories (cleanliness, safety, attractiveness and functionality) the work order addresses. By having added this additional information it is now possible to know, for example, the average time it takes to complete work orders for safety surface compared to those for benches or play equipment. This information will be a valuable tool for shops staff in prioritizing and scheduling work to be done by our skilled trades employees. Additionally, Key Performance Indicators (KPIs) were added that allow district staff and upper management to monitor sites that have not been serviced in a quick and easy way. With one mouse click, all playgrounds not visited by field staff within the last three days can be listed for a district for prioritization.

OPERATIONS

Promotional Materials:Sustainable Parks

7Branding

Front Back

Tip B: Walk or bike to work when making rounds in my park/district

Sustainable Parks | Water Bottle #2 Pentagram | 05.17.2011

Mixed PaperRecyclingClean!No CupsNo PlatesNo Napkins

RecyclingBeverage CartonsBottlesCansMetalFoil

Abono OrgánicoSobras de fruta y vegetalesPosos de café y filtrosBolsitas de téCáscaras de huevos trituradosToallas de papel suciasServilletas

Sólo Basura

Área de Reciclaje

A Plan for Sustainable Practices within NYC ParksAbridged Version

SustainableParks

our recreation centers with green roofs—the kind that is already growing on our 5-Borough building on Randall’s Island. We have developed the NYC Urban Field Station in partnership with the USDA Forest Service Northern Research Station, link-ing over 150 scientists to our Forestry and Natural Resource Group (NRG) divisions. The Field Station helps ensure that our conservation and restora-tion techniques will continue to preserve and protect our natural areas.

There is always more work to be done, however, and this plan is meant to stand as a guide that tracks the advances we have already made, as well as those that we must implement as we move forward toward a greener future. I am proud of all that has been accomplished, and I urge ev-eryone who reads this to take every measure pos-sible to make Parks the most sustainable agency it can be. In this way we will continue to ensure that current and future employees are truly the City’s Greenest!

Adrian Benepe, Commissioner

Letter from the Commissioner

The New York City Department of Parks & Recre-ation (Parks) manages 14 percent of the land in New York City. Our facilities range from recreation centers to playgrounds to expansive green spaces such as Prospect Park and the Staten Island Greenbelt. Parks and open space encompass more than 29,000 acres. We also care for over 2.5 million trees. How we manage this public property greatly affects the quality of life for all New York-ers. It is essential that we consider the environ-mental impact of all of our agency’s actions and policies. We must operate in a sustainable man-ner: In a way which can be maintained at a steady level without exhausting natural resources or causing ecological damage. With this in mind, Parks launched the Sustainable Parks Task Force to advance green efforts related to 21st century park design and construction and innovative natural resource management, and to reduce consumption of fuel, energy, and materials. Through agency-wide education programs and the continued efforts of the Task Force, we are work-ing to reduce our carbon footprint and enhance the current and future livability of New York City. The initiative is a call to action for all employees, and one that we believe will carry over to park patrons and the public at large who interact with our agency. Our goal is to tie together everything we do within Parks and reinforce these practices throughout our agency’s culture.

We have already accomplished so much along these lines. We have created and distributed our High Performance Landscape Guidelines to ensure that our landscape designs are done in the most environmentally friendly manner possible. We have created the greenest vehicle fleet in the nation, and we are continuing to enliven some of

• Park Design and Construction: We will expand sustainable practices across all phases of park development by creating a sustainable land-scape design checklist, by creating a digital reference library cataloging sustainable park design elements, and by strengthening the dia-logue between park designers and park mainte-nance staff.

The goals and indicators described in this Plan provide a starting point for bringing together sus-tainable practices at Parks into a more cohesive framework. As we work to implement our goals, we will also seek to address additional areas crucial to sustainability, such as energy and water efficiency. We will publish an update to our Plan in early 2012 to evaluate our efforts and establish new goals where needed. Through its agency-wide operations, public programming, and partner-ships, Parks can make significant contributions to reduce the city’s impact on the environment.

In February 2010, Commissioner Benepe called for the creation of an intra-agency task force to create a Sustainability Plan. The plan, called “Sustainable Parks,” ties together our agency’s varied sustain-ability-related projects, identifies new opportuni-ties, and sets clear goals to measure and promote sustainable practices. This inaugural version of the Plan will serve as a guide as we design and construct parks, offer park programming, and con-serve natural areas. It will also serve as a platform for communicating our extensive work in this field. While Parks employs many sustainable practices, this Plan focuses on four main areas, each ex-plained in an extended chapter:

• Education and Outreach: We will promote ways to engage Parks employees and the public through sustainability education and outreach, by appointing “Green Gurus” at agency facili-ties, and by launching a “green pledge” campaign among Parks employees.

• Public Recycling: We will expand recycling in parks and at events by installing more recycling bins in parks, by engaging volunteers in recycling operations at citywide special events, and by incorporating recycling storage into new park designs.

• Leaf Composting: We will increase leaf compost-ing efficiency in parks by installing a new O2 composter in each borough to provide a con-tinuous supply of compost, by expanding leaf mulching in parks, and by increasing capacity for small-scale composting through training and ongoing communications.

ExecutiveSummary

Sustainable ParksThe ideas and inspiration for a greener Parks Department often come from the thousands of employees across the agency, from park designers to field staff. To ensure that sustainable practices are maximized and implemented consistently across the agency, Commissioner Benepe called for the creation of a sustainability task force in February 2010. The motivation for this call to action was to bring together the many divisions within the agency involved with sustainability to develop a cohesive framework to share best practices and measure the progress of initiatives. The task force builds off of the successes of many existing initiatives and Mayor Bloomberg’s PlaNYC projects that Parks has implemented over the past four years.

Sustainable Parks’ Mission:

• Advance initiatives related to 21st century park design and construction, innovative natural resource management, and the strategic reduction of agency fuel, energy, and materials consumption

• Create awareness about employees’ and the public’s impact of their daily actions on the envi-ronment through training and education

• Quantify sustainable efforts at Parks to identify impacts

• Promote and share progress and best practices around sustainability

Sustainable Parks Timeline

2010 Feb

Commissioner Benepe calls for the creation of a sustainability task force at “State of the Parks” Speech

2012 Jan

First bi-annual Sustainable Parks progress update

2010 Oct-Nov

Working group formation and goal-setting

2010 Sep

Agency sustainability task force kick-off held

2011 March

Call for Green Pledges

Green Guru Identification

2011 Feb

Official Sustainable Parks launch at agency-wide Sustainability Summit at The Center for Architecture

2011 Jul

Plan release

SustainableParks

Structure

Educationand TrainingDevelop internal

and external sustainability

training programsLeafComposting

Expand efficiencyof leaf composting

in parks

CapitalImplement sustainable

practices across all phases of park

development

MetricsCreate sustainability

indicators for existing and future

initiatives

Public Recycling

Expand recycling operations in parks

and at events

CommunicationsPromote sustainability initiatives among staff

and the public

Education and Outreach

Parks’ Goal Lead Department

Provide sustainability training and education for all Parks employees.

Increase training and awareness around energy efficiency. 5-borough Tech Services

Develop sustainability checklists for recreation center managers. Recreation/5-Borough Tech Services

Strengthen sustainability component in Parks’ public education programming offered at recreation centers and nature centers.

Public Programs

Incorporate sustainability training within orientation program for POP participants. Parks Academy/POP

Create a network of Green Guru point people across the agency to support sustainability initiatives.

Develop internal agency resource guide for sharing best practices. Sustainability Initiatives

Expand recycling at Parks office buildings. Citywide Operations/Sustainability Initiatives

Expand network of Green Gurus. Sustainability Initiatives

Launch Green Pledge Campaign to create community.

Collect pledges from 1000 employees, or 10% of Parks’ peak headcount. Sustainability Initiatives

Perform research into motivations for pledging. Sustainability Initiative

Increase pledges from M&O staff. Sustainability Initiatives

Implementation and Milestones ChartIn Fall 2010, each Sustainability Task Force work-ing group was asked to set two to three goals. The milestones below outline the actions we will take by January 2012 to help advance or achieve our

goals. To ensure continuity and accountability, this chart will form the basis of our plan update in January 2012.

AbbreviationsPOP: Parks Opportunity Program, M&O: Maintenance and Operations, OMP: Operations and Management Planning

Next Steps During the Sustainable Parks Task Force kick-off meeting on September 16, 2010, two tornadoes ripped through the city, knocking down thou-sands of trees in parks and on streets in a matter of minutes and creating swaths of destruction in neighborhoods. Also last year, New York City experienced its hottest summer on record and its snowiest January ever. With concerns over climate change and the growing unpredictability of our environment, there is an urgent need for all New Yorkers to reduce their impact on the envi-ronment to help preserve our quality of life and that of future generations. The release of this inaugural Sustainable Parks Plan documents the planning process of the Sustainability Task Force, an initiative launched by Commissioner Benepe in February 2010. The Plan is a starting point for grouping sustainable prac-tices within Parks into a more cohesive frame-work, and articulating our efforts to the public at large. This document is by no means an end in itself, just as sustainable practice is a constantly evolving and adaptive process. Many of the goals outlined in this Plan build upon existing initiatives. Other goals represent new areas of focus. In the months ahead, we will look to address additional areas crucial to sustainability, such as energy management and water efficiency. Sustainable Parks will publish a progress update in early 2012 to evaluate our efforts and establish new goals where needed. The goals, milestones, and metrics, described in this Plan will guide our work and help track our progress. As we move farther along in the planning and implementa-tion process, we will continue to solicit feedback from Task Force members as well as the broader Agency. Together, we are able to create a greener culture at Parks and in New York City, and affirm our commitment to being “NYC’s Greenest.”

TheSeptember16th2010tornadoesdownedthousandsoftreesaroundthecity.PhotoCredit:DanielAvila.

How to save money while saving the planetWhat are you able to pledge today?

Spend less on gasInstead of driving, consider walking, biking, carpooling, or using public transportation.

Slay energy vampiresUnplug any appliance not in use. They consume electricity even when they’re off! Using power strips makes this easier.

Bring lunch from homeIt’s cheaper than eating out, and saves tons of materials from going to waste (disposable plates, containers and utensils).

Save on lightingReplace your bulbs with compact fluorescent light bulbs. They last longer, and consume less energy.

Chill the roomUse shades and install ceiling fans to reduce air conditioning costs.

Cut the water billWhen you wash your hands or brush your teeth, make sure to not keep the tap running unnecessarily. Installing low-flow shower heads and toilets have short pay-back periods and are easy ways to use less water as well.

Reuse for freeMany websites offer free, used products you can get instead of buying new ones. For example – freecycle.org

Go paperlessSpend less on paper by printing double-sided or reusing scrap paper

Smart drivingSlowing your driving speed to 60 mph or under, avoiding idling, and filling your tires to the maximum recommended pressure means less pumping on the gas and more saving.

Stop burning energy!10 simple steps

1. When it’s hot out, keep window shades and blinds lowered and closed to reduce the heat and sun load at every window. Conversely, during the winter, you are encouraged to keep shades and blinds up to take advantage of the natural warmth of the sun.

2. Keep radiator and vent ducts clear of anything that might block air circulation, such as books, plants or files.

3. Turn off overhead lights in your area if daylight is sufficient or desk lighting is available.

4. When you are away from your work area for a meeting or for lunch, please turn off the task light at your desk. When you leave at the end of the day, turn off all lights not required for security.

5. Turn off computer monitors, copiers and other electric equipment when not in use.

6. For shared electronics, identify the person responsible for shutting it off every night.

7. Unplug personal electronics, such as coffee makers and cell phone chargers, when not in use.

8. Individual space heaters are a fire hazard and are strictly prohibited.

9. Turn off monitors and lights in conference rooms when your meeting is over.

10. Take the stairs when possible.

Promotional Materials:Recreation

8Branding

Our mission is to enable all New Yorkers to lead physically active lives through sports, fitness, and outdoor adventure.

WILLIAMSBRIDGE OVAL RECREATION CENTER

THROUGH OUR RECREATION DIVISION,NYC PARKS WILL:

• Lead the city in providing free and low-cost opportunities for people to “get moving”

• Engage partners and members of the community to develop innovative and fun programming

• Use our facilities, the talents of our staff, and our online resources to connect people to outdoor activity and to promote the many

of our natural environment• Become the choice for those seeking

sports, and outdoor adventure opportunities throughout the year

TO ACHIEVE THIS VISION, WE WILL:• Be reliable, consistent, and professional in our

service to the City• Strive to effectively meet the needs of New

Yorkers today, while planning for the needs of tomorrow

• Build talent from within by developing skills of our existing staff

• Offer programming in safe, clean, and welcoming environments

• Routinely evaluate our efforts and identify areas for improvement to and effectively execute our mission

By successfully achieving this vision, we will create a legacy in which NYC Parks helpsshape a City.

TYPICAL ELEVATION

SCALE: 1/2" = 1'-0"01

DETAIL

SCALE: 1" = 1'-0"03

TYPICAL SECTION

SCALE: 1/2" = 1'-0"02

NYC Parks2011/08/11

Recreation CenterMission/Vision Signage

Scale:As Noted

Option 01A:Large Horizontal Wall-mount

3'-0"

12'-0"

5'-0" OC

Materials & General Speci�cations:4 x 1/4" thick rigid polymer panels; provide cost options on the following:1. painted acrylic panel with matte white cut vinyl letters applied to �rst surface2. digital print on sintra3. digital print on second surface of pressure-laminated resin

mounted �ush to interior wall surface with VHB tape and silicone adhesive

3'-0" 3'-0" 3'-0" 3'-0"

12'-0"

3'-0" 3'-0"

NYC Parks2011/08/11


Scale:As Noted

Option 01A:Large Horizontal Wall-mount

TYPICAL ELEVATION

SCALE: 1/2" = 1'-0"01

DETAIL

SCALE: 6" = 1'-0"03

TYPICAL SECTION

SCALE: 1/2" = 1'-0"02

NYC Parks2011/08/11


Scale:As Noted

Option 05:Small Desk-top

1'-10"

3"

Materials & General Speci�cations:provide cost options on the following:1. digital print on bent aluminum extrusion2. digital print on bent pvc or acrylic panel

rests on tabletop surface

4"

1'-4"

4" 4" 4" 4"

BRONXFriday July 10Crotona Nature Center *seasonal (CNC): Crotona Park. Enter the park at Charlotte St. & Crotona Park East. 718.378.2061 Friday July 10Orchard Beach Nature Center seasonal (OBNC): Pelham Bay Park. Section 2 of Orchard Beach. 718.885.3466 Friday July 10Pelham Bay Ranger Station (PBRS): Pelham Bay Park. Bruckner Blvd. & Wilkinson Ave. 718.885.3467Friday July 10Van Cortlandt Nature Center (VCNC): Van Cortlandt Park. Enter the park at W. 246th St. & Broadway. 718.548.0912Friday July 10Orchard Beach Nature Center*seasonal (OBNC): Pelham Bay Park. Section 2 of Orchard Beach. 718.885.3466 Friday July 10Pelham Bay Ranger Station (PBRS): Pelham Bay Park. Bruckner Blvd. & Wilkinson Ave. 718.885.3467Friday July 10Van Cortlandt Nature Center (VCNC): Van Cortlandt Park. Enter the park at W. 246th St. & Broadway. 718.548.0912

BROOKLYNFriday July 10Salt Marsh Nature Center * (SMNC): Marine Park. East 33rd St. & Avenue U. 718.421.2021Friday July 10Fort Greene Visitor Center (FGVC): Fort Greene Park. Enter the park at Myrtle Avenue and Washing-ton Park. 718.722.3218Friday July 10Salt Marsh Nature Center *(SMNC): Marine Park. East 33rd St. & Avenue U. 718.421.2021

Friday July 10Fort Greene Visitor Center (FGVC): Fort Greene Park. Enter the park at Myrtle Avenue and Washing-ton Park. 718.722.3218Friday July 10Salt Marsh Nature Center (SMNC): Marine Park. East 33rd St. & Avenue U. 718.421.2021Friday July 10Fort Greene Visitor Center (FGVC): Fort Greene Park. Enter the park at Myrtle Avenue and Washing-ton Park. 718.722.3218

MANHATTANFriday July 10Belvedere Castle (BC): Central Park. 79th St., mid-park. 212.628.2345Friday July 10Dana Discovery Center * (DDC): Central Park. 110th St. & Lenox Ave. 212.860.1376Friday July 10Inwood Hill Nature Center (IHNC): Inwood Hill Park. Enter park at W. 218th St. & Indian Road. 212.304.2365 or 212.304.3401Friday July 10Belvedere Castle (BC): Central Park. 79th St., mid-park. 212.628.2345

QUEENSFriday July 10Alley Pond Park Adventure Center (APPAC): Alley Pond Park. Enter at Winchester Blvd., under the Grand Central Parkway. 718.217.6034 or 718.217.4685Friday July 10Forest Park Visitor Center * (FPVC): Forest Park. Woodhaven Blvd. & Forest Park Drive. 718.846.2731Friday July 10Forest Park Visitor Center (FPVC): Forest Park. Woodhaven Blvd. & Forest Park Drive. 718.846.2731

Friday July 10Alley Pond Park Adventure Center (APPAC): Alley Pond Park. Enter at Winchester Blvd., under the Grand Central Parkway. 718.217.6034 or 718.217.4685Friday July 10Forest Park Visitor Center (FPVC): Forest Park. Woodhaven Blvd. & Forest Park Drive. 718.846.2731Friday July 10Fort Totten Visitors Center * (FTVC): Fort Totten Park. Enter park at fort entrance, north of intersec-tion of 212 St. and Cross Island Pkwy. and follow signs. 718.352.1769

STATEN ISLANDFriday July 10Blue Heron Nature Center (BHNC): Blue Heron Park. 222 Poillon Avenue, between Amboy Road & Hylan Boulevard. 718.967.3542

Friday July 10High Rock Ranger Station (HRRS): High Rock Park. Park in the lot at the end of Nevada Avenue, off Rockland Ave., and follow signs. 718.667.6042.Friday July 10High Rock Ranger Station * (HRRS): High Rock Park. Park in the lot at the end of Nevada Avenue, off Rockland Ave., and follow signs. 718.667.6042.Friday July 10High Rock Ranger Station (HRRS): High Rock Park. Park in the lot at the end of Nevada Avenue, off Rockland Ave., and follow signs. 718.667.6042.Friday July 10Blue Heron Nature Center (BHNC): Blue Heron Park. 222 Poillon Avenue, between Amboy Road & Hylan Boulevard. 718.967.3542

CanoeingFew truly unique experiences compare with being on the open water in New York City. The rhythm of the waves, the sun on your face, and the exhilara-tion of slicing through the water, all add up to an experience you’ll never forget. Our trained Urban Park Rangers will lead you on canoe adventures that range from the gentle waters of protected lakes, to the challenging open waters of rivers and bays. On an Urban Park Ranger canoe program, you can go from novice to expert in one just one summer!

Recreation Program CalendarJanuary Events

Skill LevelsBasic: Great for all skill levels, including children 8 years and older.

Intermediate: Some experience preferred.

Advanced: Experience required.

Most canoe programs are first-come, first -served, but a few require registration due to the level of difficulty. Advanced canoeing programs are for experienced canoers only. Children 8 years old and up are welcome. For registration programs, participants are chosen by lottery. To enter your name in the lottery, visit nyc.gov/parks/rangers/register on the dates listed below.

* Wheelchair access available at these NYC Parks Centers

Employee NameRecreation Division Title line 1

Employee NameRecreation Division Title line 1Recreation Division Title line 2

NYC Parks | Recreation Name Tags Pentagram | 08.17.2011

STAFF

NYC Parks – Adult Staff Polo Shirt Pentagram | 04.13.2011

STAFF

NYC Parks – Adult Staff T-Shirt Pentagram | 04.13.2011

April 30DOUBLE DUTCHSt. Mary’s Recreation Center450 St. Ann’s AvenueBrOnx

Recreation Center 54348 East 54th StreetmanHaTTan

modell’s Spring Sports Clinics

FrEEClinics held from 10 AM–2 PM.

Registration is on site and begins at 9 AM.

Open to youth 8–17 years of age.

Equipment provided. Participants receive a free t-shirt (while supplies last).

For more information, visit www.nyc.gov/parks or call 212.360.3319.

Clinics held from 10 AM–2 PM.





April 2TaBLE TEnnISChelsea Recreation Center430 West 25th StreetmanHaTTan

Brownsville Recreation Center1555 Linden BoulevardBrOOKLYn

April 9BaSEBaLLVictory FieldWoodhaven Boulevard and Myrtle AvenueQUEEnS

St John’s Recreation Center1251 Prospect PlaceBrOOKLYn

modell’s Spring Sports Clinics modell’s Spring Sports Clinics

FrEE FrEEClinics held from 10 AM–2 PM.





Clinics held from 10 AM–2 PM.





April 23SOCCErRed Hook Recreation Center155 Bay StreetBrOOKLYn

Alfred E. Smith Recreation Center80 Catherine StreetmanHaTTan

April 16FLaG FOOTBaLLVan Cortlandt StadiumBroadway & West 242nd StreetBrOnx

Greenbelt Recreation Center501 Brielle Avenue (across from Sea View Hospital)STaTEn ISLanD

modell’s Spring Sports Clinics modell’s Spring Sports Clinics

FrEE FrEEClinics held from 10 AM–2 PM.





Modell’s Spring Sports Clinics Modell’s Spring Sports Clinics

Clinics held from 10 am–2 pm. Registration is on-site and begins at 9 am.Open to youth 8–17 years of age.

Equipment provided. participants receive a free t-shirt (while supplies last).


april 2TABLE TENNIS

Chelsea Recreation Center430 West 25th StreetMANHATTAN

Brownsville Recreation Center1555 Linden BoulevardBROOKLYN

april 9BASEBALL

Victory FieldWoodhaven Boulevard and myrtle avenueQUEENS

St John’s Recreation Center1251 prospect placeBROOKLYN

april 16 FLAG FOOTBALL

Van Cortlandt StadiumBroadway and West 242nd StreetBRONX

Greenbelt Recreation Center501 Brielle avenue (across from Sea View Hospital)STATEN ISLAND

april 23 SOCCER

Red Hook Recreation Center155 Bay StreetBROOKLYN

alfred E. Smith Recreation Center80 Catherine StreetMANHATTAN

april 30 DOUBLE DUTCH

St. mary’s Recreation Center 450 St. ann’s avenueBRONX

Recreation Center 54 348 East 54th StreetMANHATTAN

5 Saturdays in April

FREE

Clinics held from 10 am–2 pm. Registration is on-site and begins at 9 am.Open to youth 8–17 years of age.

Equipment provided. participants receive a free t-shirt (while supplies last).


april 2TABLE TENNIS

Chelsea Recreation Center430 West 25th StreetMANHATTAN

Brownsville Recreation Center1555 Linden BoulevardBROOKLYN

april 9BASEBALL

Victory FieldWoodhaven Boulevard and myrtle avenueQUEENS

St John’s Recreation Center1251 prospect placeBROOKLYN

april 16 FLAG FOOTBALL

Van Cortlandt StadiumBroadway and West 242nd StreetBRONX

Greenbelt Recreation Center501 Brielle avenue (across from Sea View Hospital)STATEN ISLAND

april 23 SOCCER

Red Hook Recreation Center155 Bay StreetBROOKLYN

alfred E. Smith Recreation Center80 Catherine StreetMANHATTAN

april 30 DOUBLE DUTCH

St. mary’s Recreation Center 450 St. ann’s avenueBRONX

Recreation Center 54 348 East 54th StreetMANHATTAN

5 Saturdays in April

FREE

Promotional Materials:Urban Park Rangers

9Branding

FREE EVENTFor more information, visit www.nyc.gov/parks or call 311.

Prospect Park, BrooklynNethermead, (Enter on Ocean Avenue and Lincoln Road)

Sunday, October 2nd12PM–3PM

Raptor Fest Experience the thrill of viewing New York’s premier predators, live and up close with the Urban Park Rangers, and the Prospect Park Audubon Center!

Fort Tryon ParkCloister Lawn

Saturday, May 712pm–3pm

Urban Wildlife Appreciation Day meet Live Animals! Activities for Kids!

Free evenTFor more information, visit www.nyc.gov/parks or call 311.

Includes CALENDAR OF URBAN PARK RANGER FREE PROGRAms

THE FREE NEWSPAPER OF OUTDOOR ADVENTUREJUly / AUGUST / SEPTEMBER 2011

urban Park Ranger nature and Visitor centersBRonxcrotona nature center, (cnc): Crotona Park. Enter the park at Charlotte St. & Crotona Park East. 718.378.2061

orchard Beach nature center (oBnc):Pelham Bay Park. Section 2 of Orchard Beach. 718.885.3466

Pelham Bay Ranger station, under construction (PBRs): Pelham Bay Park. Bruckner Blvd. & Wilkinson Ave. 718.885.3467

Van cortlandt nature center (Vcnc): Van Cortlandt Park. Enter the park at W. 246th St. & Broadway. 718.548.0912

BRooKlYn salt Marsh nature center (sMnc): Marine Park. East 33rd St. & Avenue U. 718.421.2021

Fort Greene Visitor center (FGVc): Fort Greene Park. Enter the park at Myrtle Avenue and Washington Park. 718.722.3218

MAnHATTAnBelvedere castle (Bc): Central Park. 79th St., mid-park. 212.628.2345

dana discovery center (ddc): Central Park. 110th St. & lenox Ave. 212.860.1376

Inwood Hill nature center (IHnc): Inwood Hill Park. Enter park at W. 218th St. & Indian Road. 212.304.2365 or 212.304.3401

QueensAlley Pond Park Adventure center (APPAc):Alley Pond Park. Enter at Winchester Blvd., under the Grand Central Parkway. 718.217.6034 or 718.217.4685

Forest Park Visitor center (FPVc): Forest Park. Woodhaven Blvd. & Forest Park Drive. 718.846.2731

Fort Totten Visitors center (FTVc): Fort Totten Park. Enter park at fort entrance, north of intersection of 212 St. and Cross Island Pkwy. and follow signs. 718.352.1769

sTATen IslAnd Blue Heron nature center (BHnc): Blue Heron Park. 222 Poillon Avenue, between Amboy Road & Hylan Boulevard. 718.967.3542

High Rock Ranger station (HRRs): High Rock Park. Park in the lot at the end of Nevada Avenue, off Rockland Ave., and follow signs. 718.667.6042.

2 nYcParks nyc.gov/parks/rangers URBAN PARK RANGERS

Sarah Aucoin, DirectorBonnie McGuire, Deputy DirectorRichard Simon, Deputy DirectorMarta Arroyo, Program ManagerElizabeth Green, Graphic DesignerShalini Beath, Grants Manager

urban Park Rangers1234 Fifth Avenuenew York city 10029

THe FRee neWsPAPeR oF ouTdooR AdVenTuReJulY / AuGusT / sePTeMBeR 2011

Hi Everyone! I was so excited when I was asked to write the opening message this summer’s in Outdoors in NyC. It was only one year ago that I joined NyC Parks and what an adventure it has been! The Urban Park Rangers really know how to have fun. last summer I went camping every weekend and I took my first ride in a canoe. It was awesome! In the fall I graduated from the Park Ranger Academy and in the winter I taught my first Winter Survival program. But the most fun I had was making friends with hundreds of kids who visited me in the park.

When I was a little squirrel growing up in Van Cortlandt Park, I could not wait to climb down from my tree each day and explore the forest. My friends and I learned the names of all the trees, and discovered which oaks had the sweetest acorns. We had scavenger hunts and made crafts out of what nature provided. Now there is nothing I love more than connecting kids to the natural world while showing them ways to stay fit and exercise their brains.

This summer, the Urban Park Rangers offer dozens of family friendly programs that I’m sure you’re going to go nuts for. young kids will love letting their imaginations run free as they use found objects to express themselves on the Imagination Play program, and older kids can build their muscles and improve their aim on an

Archery program. Summer is a great time to tune up your bike, strap on your helmet, and take a Cycling tour of a famous park, or sign up to spend a night under the stars with me on a Family Camping program.

I am not going to spend one day cooped up in my tree this summer! On my days off, I am going to visit Coney Island, fly a kite, and enjoy a concert in the park. I am also going to plant an acorn for every new friend I make! So climb out of your tree this summer and explore all the NyC Parks has to offer. Please do your part to help keep our parks looking clean and beautiful by taking your trash with and leaving nothing behind. See you in the parks!

A complete list of all Parks programs can be found by visiting www.nyc.gov/parks.

Message From: Pearl the Squirrel

nyc.gov/parks/rangersURBAN PARK RANGERS nYc Parks 3

On April 11, 2011 Parks & Recreation Commissioner Adrian Benepe and Battery Conservancy President Warrie Price were joined by members of the Millennium High School Environmental Club and 200 first and sixth graders from P.S. 276 and P.S. 896 to inaugurate the new Urban Farm at the Battery. Also present were architect and designer Shane Neufeld, and Battery Chefs Wade Burch of Merchant Market, and Zak Pelaccio and Kevin Pomplun of Fatty Cue.

“Urban agriculture is critical in our city to strengthen the connection between New yorkers and the food they eat,” said Parks & Recreation Commissioner Adrian Benepe. “We are delighted to partner with the Battery Conservancy in establishing this urban farm which will promote hands-on learning about the living environment, nutrition, history, civics and the arts. And what better location than in the Battery – the site where the Dutch first planted their cottage gardens back in 1625!”

“From its structure to its program, from its seeds to its enrichment of the park’s soil, from its potential for bringing people together and teaching us about healthy eating, the Urban Farm at the Battery is a sustainable exercise in both progressive horticulture and design excellence,” said Battery Conservancy President Warrie Price.

“The Farm is a natural outgrowth of the Battery Conservancy’s ongoing commitment to community outreach and envisioning creatively the future of life in the City.”

The Urban Farm occupies one full acre of the Battery’s verdant parkland at the southernmost tip of Manhattan – along State Street at Pearl Street – and will be in operation for two years until construction begins on the Battery Garden Bikeway connecting the East and West Sides of Manhattan.

It originated with a request from students of Millennium High School’s Envrionmental Club to plant a vegetable garden in the park. It led to a farming initiative that now includes eight schools with over 650 students participating.

The Urban Farm will now serve the lower Manhattan community as a sustainable outdoor farming destination to include 80 organic vegetable plots. These will lie within an “architecture” conceived by New york designer Scott Dougan, who created a planting footprint that pays playful tribute to Zelda, a wild American turkey who has resided since 2003 in the Battery and is much loved by the public. Tracing a perimeter that evokes Zelda’s silhouette, including her distinctive head and tail feathers, Dougan

with architect partner Shane Neufeld utilized over 5,000 bamboo poles which were donated to the Conservancy by renowned artists Mike and Doug Starn. The bamboo is repurposed from their internationally acclaimed installation work ‘Big Bambú: you Can’t, you Don’t, and you Won’t Stop,’ which occupied The Metropolitan Museum of Art Roof Garden during the summer and early autumn of 2010.

It will also function as an outdoor classroom where students and volunteer members of the public – including community groups, local residents, members of the Downtown work force, and military veterans - can plant, cultivate, harvest, and eat fresh produce. During the preparation of its soil for planting, the Urban Farm already has welcomed more than 650 students from kindergarten through 12th grade, from eight New york City schools: PS3 The John Melser Charrette School; PS89 liberty School; PS276 Battery Park City School; IS289 Hudson River Middle School; IS896 lower Manhattan Community Middle School; M560 City-as-School; Claremont Preparatory School; and Millennium High School.

Members of the public who would like to get their hands into the soil at the Urban Farm can learn more by going to: www.thebattery.org

urban Farm at the Battery debutsSite is the Battery’s First Public Urban Farm Since the Dutch Planted their Cottage Gardens in New Amsterdam in 1625.Public Welcomed to Plant and Farm at 80 Organic Vegetable Plots

urban Park Rangers1234 Fifth Avenuenew York city 10029

Family camping

BRonxFriday, July 1 Family camping / Van cortlandt Park 6 p.m. / TBA. To enter your name in the lottery, visit nyc.gov/parks/rangers/register on June 22.

Friday, July 22Family camping / Pelham Bay Park 6 p.m. / TBA. To enter your name in the lottery, visit nyc.gov/parks/rangers/register on July 13.

Friday, August 5Family camping / Van cortlandt Park 6 p.m. / TBA. To enter your name in the lottery, visit nyc.gov/parks/rangers/register on July 27.

Friday, August 19 Family camping / Pelham Bay Park 6 p.m. / TBA. To enter your name in the lottery, visit nyc.gov/parks/rangers/register on August 10.

BRooKlYnFriday, July 1Family camping / Marine Park 7 p.m. / TBA. To enter your name in the lottery, visit nyc.gov/parks/rangers/register on June 22.

Friday, July 22Family camping / Prospect Park 7 p.m. / TBA. To enter your name in the lottery, visit nyc.gov/parks/rangers/register on July 13.

Friday, August 5Family camping / Fort Greene Park 7 p.m. / TBA. To enter your name in the lottery, visit nyc.gov/parks/rangers/register on July 27.

We camp to create lasting memories, connect with the natural world, and bond with our families. Camping affords us the opportunity to unplug from the diversions of everyday life and to laugh and play with our families. The Urban Park Rangers celebrate the tradition of camping throughout the spring and summer, and we look forward to welcoming your family.

Family Camping programs take place in all five boroughs, but space is limited and families are chosen by lottery. To enter your family in the lottery, visit nyc.gov/parks/rangers/register on the dates listed below. Dinners are supplied; however we are unable to meet certain specific dietary requests.

nyc.gov/parks/rangers URBAN PARK RANGERS6 nYcParks

BRooKlYn continuedFriday, August 19Family camping / Prospect Park 7 p.m. / TBA. To enter your name in the lottery, visit nyc.gov/parks/rangers/register on August 10.

MAnHATTAnsaturday, July 2Family camping / central Park 6 p.m. / TBA. To enter your name in the lottery, visit nyc.gov/parks/rangers/register on June 22.

Friday, July 22Family camping / Inwood Hill Park 6 p.m. / TBA. To enter your name in the lottery, visit nyc.gov/parks/rangers/register on July 13.

Friday, August 5 Family camping / central Park 6 p.m. / TBA. To enter your name in the lottery, visit nyc.gov/parks/rangers/register on July 27.

Friday, August 19Family camping / Inwood Hill Park 6 p.m. / TBA. To enter your name in the lottery, visit nyc.gov/parks/rangers/register on August 10.

Queenssaturday, July 2Family camping/ Fort Totten Park 6 p.m. / TBA. To enter your name in the lottery, visit nyc.gov/parks/rangers/register on June 22.

saturday, July 16Family camping/ Alley Pond Park 6 p.m. / TBA. To enter your name in the lottery, visit nyc.gov/parks/rangers/register on July 6.

Queens continuedsaturday, July 30Family camping/ cunningham Park 6 p.m. / TBA. To enter your name in the lottery, visit nyc.gov/parks/rangers/register on July 20.

saturday, August 13Family camping/ Alley Pond Park 6 p.m. / TBA. To enter your name in the lottery, visit nyc.gov/parks/rangers/register on August 3.

saturday, August 27Family camping / cunningham Park 6 p.m. / TBA. To enter your name in the lottery, visit nyc.gov/parks/rangers/register on August 17.

sTATen IslAndFriday, July 8Family camping/ Wolfe’s Pond Park 6 p.m. / TBA. To enter your name in the lottery, visit nyc.gov/parks/rangers/register on June 29.

Friday, July 22Family camping/ Wolfe’s Pond Park 6 p.m. / TBA. To enter your name in the lottery, visit nyc.gov/parks/rangers/register on July 13.

Friday, August 19Family camping/ Wolfe’s Pond Park 6 p.m. / TBA. To enter your name in the lottery, visit nyc.gov/parks/rangers/register on August 10.

Friday, August 26Family camping/ Wolfe’s Pond Park 6 p.m. / TBA. To enter your name in the lottery, visit nyc.gov/parks/rangers/register on August 17.

Fishing and Archery

BRonxsunday, July 3 & August 21Freshwater Fishing / Crotona Park 12 p.m. / Crotona Nature Center, Charlotte Street and Crotona Park East

sunday, July 17 & August 28Freshwater Fishing / Van cortlandt Park 12 p.m. / Van cortlandt south and Major deegan expressway

saturday, July 30Archery / Van cortlandt Park 11 a.m. / Van cortlandt nature center, West 246th street and Broadway

saturday, August 20seining the shores / Pelham Bay Park 12 p.m. / orchard Beach nature center, section 2 of orchard Beach

BRooKlYnsunday, July 17Freshwater Fishing / Prospect Park 1 p.m. / Wellhouse drive at West dive, enter the park at Park circle

sunday, August 14Freshwater Fishing / Prospect Park 12 p.m. / Audubon center, east drive and lincoln Road

MAnHATTAnsaturday, July 16 Freshwater Fishing / Harlem River Park 12 p.m. / 139th street and Fifth Avenue

Mastering any new skill requires practice and patience. Fishing and Archery programs help develop these skills while connecting you with nature. Our experienced Rangers teach the ethics of fishing and the ecology of our waterways on every fishing program. Whether you chose to grab a simple bamboo pole at a quiet lake, or join more advanced salt water or fly fishing programs, the Rangers have a program that fits your skill level. Our trained Rangers will demonstrate the safe and proper way to draw a bow and shoot an arrow.

MAnHATTAn continuedsunday, July 17 saltwater Fishing / Inwood Hill Park 10 a.m. / Inwood Hill nature center, West 218th street and Indian Road

sunday, August 7 saltwater Fishing / Riverside Park 11 a.m. / West Harlem Piers Park, West 125 street and Hudson River

sunday, August 21 saltwater Fishing / Riverside Park 1 p.m. / Pier I at 70th street and Hudson River

saturday, september 24 saltwater Fishing / Riverside Park 11 a.m. / Pier I at 70th street and Hudson River

Queenssunday, July 10 saltwater Fishing / Flushing Meadows corona Park 9 a.m. / World’s Fair Marina Pier 1, north of citi Field, between 126th street and Grand central Parkway

sunday, July 24Freshwater Fishing / Kissena Park 11 a.m. / Rose and oak Avenues

sunday, August 7Freshwater Fishing / Brookville Park 2 p.m. / 147th Avenue and 235th street

sunday, August 21saltwater Fishing / Bayswater Park 1 p.m. – 3 p.m. / Bay 32nd street and Beach channel drive

Queens continuedsaturday, september 3Freshwater Fishing / Alley Pond Park 10 a.m. / Alley Pond Park environmental center, 228-06 northern Boulevard

sTATen IslAndsunday, July 3 & August 21Freshwater Fishing / clove lakes Park 11 a.m. – 1 p.m. / Park drive and clove Road

sunday, July 17, August 7, & september 25saltwater Fishing / Midland Beach 10 a.m. – 12 p.m. / ocean Breeze Pier, seaview Avenue and Father capadonno Boulevard

sunday, August 14seining the shores / south Beach 2 p.m. / Boardwalk at sand lane entrance

saturday, July 30 & september 3Archery / Willowbrook Park Archery Range 11 a.m. / eton Place and Richmond Avenue

Families and children ages 8 years and older are welcome to participate in our fishing and archery programs. Participation in a mandatory safety reviews lead by a trained Ranger is required. All equipment is

provided. All fishing programs are catch and release only and most fishing programs are first-come, first-served. Seining programs, which use nets to catch creatures close to shore, are great for kids of all ages.

nyc.gov/parks/rangersURBAN PARK RANGERS nYc Parks 7

Try a free Outdoor Adventure that fosters trust, problem solving, and team-building right in your own back yard at beautiful Alley Pond Park.

For more information, visit www.nyc.gov/adventurecourse or call the Urban Park Rangers at the Alley Pond Adventure Center, 718.217.4685 or 718.217.6034.

Alley Pond Park Adventure course

THE FREE NEWSPAPER OF OUTDOOR ADVENTURE

Conservation, Restoration, and StewardshipSaturday, October 8Coastal Clean-up / Pelham Bay Park 12 p.m. / Orchard Beach Nature Center, section 2 of the beach. Help clean up the Long Island Sound waterfront and learn about ongoing conservation efforts. Bring a hat and sun screen. Registration required for this program. Visit nyc.gov/parks/rangers/register.

Sunday, October 16 Coastal Clean-up / Pelham Bay Park 10 a.m. / Orchard Beach Pavilion. Registration required for this program. Registration required for this program. Visit nyc.gov/parks/rangers/register.

Saturday, October 22MillionTrees NYC Fall Planting Day / 10 a.m. - 2 p.m. / Locations Citywide. Visit milliontreesnyc.org if you are interested in volunteering.

Hiking and OrienteeringSunday, September 25Nature Exploration (light) / Pelham Bay Park 2 p.m. / Pelham Bay Ranger Station, Bruckner Boulevard and Wilkinson Avenue

Sunday, November 6 Fitness Hike (vigorous) / Pelham Bay Park 11 a.m. / Split Rock Golf Course on Shore Road near Bartow-Pell Mansion

Saturday, December 10Nature Exploration (moderate) / Pelham Bay Park 1 p.m. / Orchard Beach Nature Center, Section 2 of the beach

Wilderness Survival and Emergency PreparednessSunday, November 27Wilderness Survival / Pelham Bay Park 11 a.m. / Pelham Bay Ranger Station, Bruckner Boulevard and Wilkinson Avenue

Wildlife ViewingSunday, December 11Birding: Owls / Pelham Bay Park 1 p.m. / Orchard Beach Nature Center, Section 2 of Orchard Beach

Sunday, December 18Seal Watch / Pelham Bay Park 11 a.m. / Orchard Beach Nature Center, Section 2 of Orchard Beach

Pelham Bay/Orchard Beach is the largest park in New York City. Nearly 3,000 acres encompass forest, marshland and rocky coastline, as well as a one-mile swimming beach. The varied habitat supports a diversity of wildlife throughout the park.

Wildlife to Watch• Egret • Heron • Raccoon • White-tailed deer • Red-tailed hawk • Harbor seal • Long-eared owl • Red-backed salamander

Where to Watch• Trails • Lookouts • Nature Center • Forests, marshlands and coastline

Source: www.dec.ny.gov/outdoor/66664.html

Orchard Beach Nature Center (OBNC):Pelham Bay Park. Section 2 of Orchard Beach. 718.885.3466

www.nyc.gov/parks

Explore the Long Island Sound Pelham Bay Park and Orchard Beach, Bronx

THE LONg ISLAND SOuND is an estuary — a place where saltwater from our Atlantic ocean mixes with fresh water from rivers, runoff, and groundwater that drains from the land. Estuaries such as the Long Island Sound are among the most valuable ecosystems in the world. The Long Island Sound is home to a diversity of fish, shellfish, birds, and mammals.

urban Park Ranger Explorer Programs

How can you help protect the Long Island Sound?KEEP THE SOuND CLEAN. Don’t litter. Use a trash can or recycle. Pick up after your dog.FOLLOW FISHINg REguLATIONS. Review regulations to ensure safe handling of fish and preservation of fish populations.OBSERVE WILDLIFE RESPONSIBLY. Do not disturb wildlife. Observe quietly and from a distance. Report marine mammal and

sea turtle sightings at 631.369.9829. Do not feed wildlife. Leave baby animals where you find them. If you see an injured animal, report it. gET INVOLVED. Join a beach clean-up or planting event right here in your park. Attend a Ranger-led Explorer program to learn more about the Long Island Sound.

Support provided by the Long Island Sound Study

A pristine stretch surrounding a preserved Civil War fortress, Fort Totten Park provides not only recreation, relaxation and a glimpse into New York’s past, but an opportunity to view wildlife.

Wildlife to Watch• Killdeer • Warblers • Raccoon • Squirrel • Opossum • Hawks and Peregrine Falcons

Where to Watch• Trails • Visitor Center • Shoreline

Source: www.dec.ny.gov/outdoor/72975.html

Fort Totten Visitors Center (FTVC): Fort Totten Park. Enter park at fort entrance, north of intersection of 212 St. and Cross Island Parkway and follow signs. 718.352.1769

www.nyc.gov/parks

Urban Park Ranger Explorer Programs

THe LOng ISLand SOUnd is an estuary — a place where saltwater from our Atlantic ocean mixes with fresh water from rivers, runoff, and groundwater that drains from the land. Estuaries such as the Long Island Sound are among the most valuable ecosystems in the world. The Long Island Sound is home to a diversity of fish, shellfish, birds, and mammals.

How can you help protect the Long Island Sound?KeeP THe SOUnd CLean. Don’t litter. Use a trash can or recycle. Pick up after your dog.FOLLOW FISHIng RegULaTIOnS. Review regulations to ensure safe handling of fish and preservation of fish populations.ObSeRVe WILdLIFe ReSPOnSIbLy. Do not disturb wildlife. Observe quietly and from a distance. Report marine mammal and

sea turtle sightings at 631.369.9829. Do not feed wildlife. Leave baby animals where you find them. If you see an injured animal, report it. geT InVOLVed. Join a beach clean-up or planting event right here in your park. Attend a Ranger-led Explorer program to learn more about the Long Island Sound.

astronomy and night Sky ProgramsSunday, October 23astronomy / Fort Totten Park 7 p.m. / Fort Totten Visitor Center, 212th Street and Cross Island Parkway

Saturday, december 10astronomy / Fort Totten Park 6 p.m. / Fort Totten Visitor Center, 212th Street and Cross Island Parkway

CanoeingSunday September 4advanced Canoeing / Fort Totten Park 11 a.m. / Tba. To enter your name in the lottery, visit nyc.gov/parks/rangers/register on August 24.

Conservation, Restoration, and StewardshipSaturday, October 15Coastal Clean-Up / Fort Totten Park 9 a.m. – 11 a.m. / Meet at Front gate at Totten Road and Cross Island Parkway. Registration required for this program. Visit nyc.gov/parks/rangers/register.

Saturday, October 22MillionTrees nyC Fall Planting day / 10 a.m. - 2 p.m. / Locations Citywide. Visit milliontreesnyc.org if you are interested in volunteering.

Hiking & Orienteering Friday October 28, Saturday, October 29Halloween night Hike / Fort Totten Park 6:30 p.m. - 8 p.m. / Fort Totten Visitor Center, 212th Street and Cross Island Parkway

History and CultureSeptember 25Civil War new york: Fort Totten / Fort Totten Park 10 a.m. / Fort Totten Visitors Center, 212th Street and Cross Island Parkway

Saturday november 12, Sunday november13, Sunday november 27Civil War new york: Fort Totten / Fort Totten Park 1 p.m. / Fort Totten Visitor Center, 212th Street and Cross Island Parkway

Kids and FamilySaturday, October 8nature Painting / Fort Totten Park 11 a.m. / Fort Totten Visitor Center, 212st Street and Cross Island Parkway and follow sign

Sunday, november 20 Kids nature Trivia / Fort Totten Park 1 p.m. / Fort Totten Visitor Center, 212st Street and Cross Island Parkway and follow sign

Friday October 28, Saturday, October 29Halloween night Hike / Fort Totten Park 6:30 p.m. - 8 p.m. / Fort Totten Visitor Center, 212th Street and Cross Island Parkway

Sunday, december 18 Scavenger Hunt / Fort Totten Park 1 p.m. / Fort Totten Visitor Center, 212st Street and Cross Island Parkway and follow sign

Nature Art and PhotographySaturday, October 8nature Painting / Fort Totten Park 11 a.m. / Fort Totten Visitor Center, 212st Street and Cross Island Parkway and follow sign

Wildlife ViewingSunday, december 4 birding: Winter Waterfowl / Fort Totten Park 11 a.m. / Fort Totten Visitor Center, 212th Street and Cross Island Parkway

Support provided by the Long Island Sound Study

explore the Long Island Sound Fort Totten Park, Queens

CampingBiking

Urban Park RangersMission StatementThe Urban Park Rangers’ mission is to connect New Yorkers to the natural world through environmental education, outdoor adventure, wildlife management, and active conservation.

Urban Park Rangers offer free programs every weekend in parks throughout the five boroughs of New York City. Our programs are great ways to stay fit and reconnect with nature. Programs include:

History & Culture, Canoeing, Family Camping, Fishing, Wildlife Viewing, and Biking

To learn more about free Urban Park Ranger programs, visit us at: nyc.gov/parks/rangers

Canoeing Fishing Wildlife

Promotional Materials:Marketing & Special Events

10Branding

©

©

Street GameSEntertainment Schedule

11:00 am

11:15 am

11:30 am

12:00 pm

12:15 pm

12:30 pm

1:00 pm

1:30 pm

1:45 pm

2:00 pm

2:15 pm

2:30 pm

DJ Beans

Pepper Steppers

The Nick West Quartet

Dynamic Rockers

Xpogo

Dance Theatre of Harlem

Groove Hoops

Dexter Scott

Yo-Yo Guy

Xpogo

Pepper Steppers

Groove Hoops

Promotional Materials:New Media

11Branding

Off-Site EventsFreshkills Park TalksPlanning for New York City’s WaterfrontTuesday, February 15 at 6:30 p.m.

New York Harbor and its tributaries, creeks and bays contribute 500 miles of waterfront to New York City. The Department of City Planning first generated a comprehensive plan for the City’s waterfront in 1992, establishing a framework for its redevelopment that has been in practice for the last 19 years.

Over the past year, DCP has undertaken an update to that plan. Vision 2020 will set forth a ten-year vision, recognizing the diversity of the waterfront and balancing the City’s many needs including public access, recreation, the natural environment, maritime industries, housing, and commercial activity. Vision 2020 moves beyond the shoreline and into the water itself by establishing policies for water-borne transportation, recreation and education, as well for improving water quality, while addressing challenges of global warming and sea level rise.

Project Director Michael Marrella will review the history of the City’s waterfront and the process that has led to Vision 2020, as well as outline the plan’s larger goals.

Tuesday, February 15, 6:30 p.m. at Metropolitan Exchange, 6th Floor, 33 Flatbush Avenue, Brooklyn. Free. No RSVP required. Please email [email protected] or call (212)788-8277 for more details.

Visit Us Online:HOME PAGE | BLOG | FACEBOOK | FLICKR

The New York Department of State, through the Office of Coastal, Local Government and Community Sustainabil-ity, has provided funding for Freshkills Park communica-tions under Title 11 of the Environmental Protection Fund.

Of InterestStaten Island Paper Challenge

Staten Island Borough President James P. Molinaro and Anthony Pratt, Chair of Pratt Industries, have announced an Island-wide recycling contest challenging the borough’s three Community Boards districts to improve paper recycling.

In coordination with the Department of Sanitation, Pratt Industries will measure paper recycling tonnage over each quarter of 2011 and compare it with levels recorded in 2010. For measuring purposes, and for competition’s sake, the Island will be divided into thirds, using existing Community Board boundaries.

Each quarter, the districts will be awarded prize money based on their results, with a grand prize to be awarded at the end of the year. Prize money will be utilized to fund park improvements within the district.

News and UpdatesHighlights from the Freshkills Park Blog

The Freshkills Park Blog is an excellent way to get a daily dose of Freshkills Park-related topics. The blog covers a variety of issues associated with our project, including urban planning and landscape architecture, ecology, land reclamation, renewable energy, waste management, and of course updates about Freshkills Park events. Here are some recent highlights:

+ A stream of Dr. Robin Nagle’s Freshkills Park Talks lecture, “The Twist-Ties That Bind”, and an informative slideshow on the Staten Island Bluebelt presented by DEP’s Dana Gumb at last week’s lecture.

+ A pair of animated videos by the American Society of Landscape Architects: one a primer on brownfield remediation and another on sustainable stormwater management.

+ A look at Friends of the Pleistocene’s Geologic City, a series of field reports that are part urban exploration and part geologic survey. Their assessment of the geology beneath Fresh Kills is a great read.

+ Aerial images displaying the transformation of the Fresh Kills region between 1943 and today.

+ The release of the City’s comprehensive design and construction manual “High Performance Landscape Guidelines: 21st Century Parks for NYC”.

The Freshkills Park Blog is an excellent way to get a daily dose of Freshkills Park-related topics. Visit: freshkillspark.wordpress.com

New York Harbor and its tributaries, creeks and bays contribute 500 miles of waterfront to New York City.

www.nyc.gov/parks

September 30, 2011

Connect with NYC Parks

Connect with NYC Parkswww.nyc.gov/parks

Please do not reply to this message.To UNSUBSCRIBE from the Parks Newsgroup System, visit this link.To UPDATE your preferences, visit this link.

Michael R. Bloomberg, MayorAdrian Benepe, CommissionerPhil Abramson, Editor

BeFit This Holiday Season!There are many ways to fight the over-indulgence of the holiday season with free fitness walks, exercise classes and more!

You can win the battle of the bulge with Shape Up NYC. With more than 160 free classes a week ranging from Aerobics to Zumba, there are many opportunities for you to get fit, so there’s no excuse. In a recent survey, 61% of Shape Up NYC participants reported becoming more physically fit since they started taking Shape Up NYC classes. Don’t wait until the New Year, resolve to Shape Up now!

Walk NYC is continuing through December 31. Now is the perfect time to take a free fitness walk while enjoying the changing scenery. Bundle up and meet our walking instructors at Thomas Jefferson Recreation Center, Marine Park, Roy Wilkins Park, and Cunningham Park.

Do you want to lead, not follow? Join the body conditioning instructor training two-day workshop December 4-5. You will learn to demon-strate, teach and implement safe, effective and fun body toning exer-cises in a group setting. The next 14-week fitness instructor program will begin February 22. Please call Nancy Klitsner at 212-447-2020 x306 for more information.

Children and adults of all ages will enjoy getting in shape at the Fort Greene Park Winter Games on December 11. Events include sack and three-legged races, team flying-disc golf, an ice cube hunt, and sled rac-ing (weather permitting).

Enjoy the park at night from your bike. Join Time’s Up moonlight rides in Prospect and Central Parks. The Central Park rides take place the first Friday of the month and meet at Columbus Circle. The Prospect Park rides take place the second Saturday of the month and meet at Grand Army Plaza.

The winter session of Learn to Swim is coming. Children and adults can learn basic strokes while enjoying the water. Registration is online from 11:59 p.m. Saturday, January 29, 2011 to 11:59 p.m. Sunday, January 30, 2011. Classes begin February 12, 2011.

Nutrition TipExercise will energize you during the holidays, but maintain a balanced diet is also important, especially when there are so many sweet treats around! Stay healthy by eating at least 5 servings of fruits and vegeta-bles every day, choosing water instead of sugar-sweetened beverages such as soda and fruit punch. Going to a holiday party? Bring your own healthy dish to share, and only consume alcohol in moderation.

Health

Michael R. BloombergMayor

BeFitNYC Log on to nyc.gov/parks or call 311.The new online resource for fitness activities throughout the City

flyer.indd 1 5/22/08 1:24:55 PM

www.nyc.gov/parks

September 30, 2011






www.nyc.gov/parks

September 30, 2011Heritage of InnovationCelebrating Black History Month

February 2, 2011 – February 28, 2011Opening Reception: Tuesday, February 1, 20116:00 p.m. to 8:00 p.m.

Stephen Alcorn, Kwame Brathwaite, Amanda Diva, Andrew Eccles, Felicia Grant Preston, Lewis Latimer, Misha McGlown, Justin Nissley, Charly Palmer, Kaliyma Pearce, Ansel Pitcairn, Victor Polanco, Alison Saar, and Olga Torrey

The Arsenal GalleryThe Arsenal in Central Park5th Avenue at 64th Street, Third Floor

Gallery Hours:Monday-Friday, 9 a.m. to 5 p.m. | Closed holidaysFor more information: (212) 360-8163or visit www.nyc.gov/parks

Stephen Alcorn. Abraham Lincoln Meets Frederick Douglass, 1994. Relief-block print






Co-Sponsorship Guidelines:Black Eyed Peas

12Branding

Co-Sponsorship Guidelines:BeFitNYC with DOH

13Branding

Want to keep off the extra pounds?

Call 311, visit nyc.gov or check out BefitnYC.org

Made possible by funding from the Department of Health and Human Services.

Get a day’s workout a little at a time!

Department of Health and Mental HygieneThomas Farley, M.D., M.P.H. Commissioner

Department of TransportationJanette Sadik-Khan Commissioner

Get off the subway a stop early . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 min.

Take the stairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 min.

Walk briskly to and from lunch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 min.

Get off the bus a stop early . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 min.

Adds up to a 45 min. workout!

Join a walking group in your neighborhood or find lots of other free and low cost fitness ideas at BefitnYC.org




Want to keep off the extra pounds?




Find free and low cost exercise classes and sports leagues at BefitnYC.org

Want to loWer Your Blood pressure?

Co-Sponsorship Guidelines:MillionTreesNYC

14Branding

YOURS.

Plant, donate or adopt a tree today.

milliontreesnyc.org

Help us reach our goal of planting and caring for one million trees.

LEAD

SPONSORS

CREATIVE AGENCY

LEAD PARTNERS

WAITING.


milliontreesnyc.org


LEAD

SPONSORS

CREATIVE AGENCY

LEAD PARTNERS

LONELY.


milliontreesnyc.org


LEAD

SPONSORS

CREATIVE AGENCY

LEAD PARTNERS

AVAILABLE.Plant, donate or adopt a tree today.

CREATIVE AGENCY

LEAD PARTNER

LEAD SPONSORS

milliontreesnyc.org

Signage Pilot:Bronx Pools

15Branding

NYC PARKSREV 2011/05/18

STANDARD SIGN PROGRAMSCALE: As Noted

SIGN TYPE: POOLS174th St / Bronx River Pool

OPT 3: 3 COLUMN LAYOUTSCALE: 11⁄2" = 1'-0"03

WELCOMEWelcome to NYC Parks! To ensure that you have a fun and safe time, please follow all directions by Police or Parks staff, and be courteous to others.

All bathers must take a shower before entering the pool. All persons must wear bathing suits. Plain white T-shirts may be worn over the suits. Rubber flip flops or water shoes are permitted.

RULES PROHIBIT:• Sneakers• Pets• Smoking• Alcoholic beverages or glass bottles in pool area• Running, jumping or ballplaying• Disorderly behavior• Eating or drinking except in designated areas• Beach chairs, strollers, blankets, flotation devices

or water toys in pool area• Electronic equipment on deck – including cameras

and cell phones

BIENVENIDO¡Bienvenido a los parques de NYC! Para su entretenimiento y seguridad siga las reglas de la policía y del parque. Sea cordial con los demás.

Los nadadores deben ducharse antes de entrar a la piscina. Es obligado usar traje de baño. Se permite llevar camiseta blanca. Puede usar chanclas de goma o zapatos náuticas.

SE PROHÍBE: • Zapatillas deportivas• Mascotas• Fumar • Bebidas alcohólicas, botellas de vidrio alrededor

de la piscina• Correr, saltar o jugar a la pelota • Conducta desordenada • Comer o beber excepto en áreas permitidas • Sillas de playa, cochecitos, mantas, flotadores o

juguetes acuáticos en el área de la piscina• Equipos electrónicos a las orillas de la piscina,

incluyendo cámaras y móviles

HOURS OF OPERATION

• Everyone must leave the facility after session one• Pool use is prohibited at other times• Pool closed when no lifeguard on duty

Session 1 11:00AM - 3:00PM

Session 2 4:00PM - 7:00PM

BY ORDER OF THE DEPARTMENT OF HEALTHUrinating, discharge of fecal matter, spitting,or blowing the nose in the swimming pool is prohibited.

Persons wearing bandages, having wounds or lesions, or related medical conditions will not be allowed in the pool.

HEIGHT RESTRICTIONSNo child less than 44 inches tall will be admitted

into the pool, unless accompanied by an adult guardian. The guardian must be a relative or

friend who is at least 16 years of age. As an

adult guardian, you are responsible for supervising any child you bring to the pool, both on deck and in the water.

City of New York Parks & Recreation Michael R. Bloomberg, Mayor Adrian Benepe, Commissioner

POOL CAPACITY:32 Persons174TH STREET

POOL40"

16"

8"

16"

8"

8"

8"

16"

8"

4"

4"

4"

4"

16"

16" 16" 16"

48"

32"

12"

Welcome to Crotona Pool Hours of operation:

11am – 7pm Daily through Labor Day

Welcome to Bronx River PoolHours of Operation: 11am – 7pm Daily through Labor Day

Fall 2011:Where We Are

4Branding

Fall 2011: Where We Are

• Branding Guidelines

• 200+ Pages, Full Roll-Out

• Ordering Stationery with Vanguard

• Word & PowerPoint Templates

• Training and Roll-Out

• Website Redesign

1Branding

New Media’sRedesign of nyc.gov/parks

2Branding

January 2012: Where We’re Going

• MIS – Intranet

• Parks Academy Training

• Art Director

• Design Working Group

• MSE, New Media, MIS, Freshkills, Urban Park

Rangers, Freelancers, Partnerships for Parks

• Signage Task Force

17Branding

Questions?

draft cabinet presentation

Business

work streams

arsenal central park

planning work stream

therecreation work stream

lot of work

city of new yorkcommissionerf

new assistant commissioner

projectoperations work