dr. mÜller light therapy devices target markets … · the human skin secretes an oily matter...
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DR. MÜLLER LIGHT THERAPY DEVICES TARGET MARKETS BROCHURE
This document is a guideline in the best approaches to selling the professional Dr. Müller light therapy devices and to uniquely
position these machines in your local market. The primary goal of this Target Markets document, is to outline the benefits and
advantages the Collagenic Machines and Beauty Light Therapy have for clients in different sectors.
By listing all the key characteristics and value-adding attributes of the Dr. Müller Omega, Infinity, Collashower and Beauty Light
Therapy devices, we show the different businesses in detail how they contribute to your firm and how it will stand out from what
your competitors offer.
We have identified five different key markets for the Collagenic Machines and Beauty Light Therapy:
WELLNESS & SPAS - F ITNESS STUDIOS - TANNING SALONS - BEAUTY SALONS - HOTELS
For each of these branches, we will give advice about which device will suit best, plus we will list the benefits and sales
opportunities for the specific branch. If you have any questions, you can always have a look at our DrMuller.com website or
contact our Dr. Müller Sales Department. You will find the contact details on the back of this brochure.
TARGET MARKETS FOR DR. MÜLLER LIGHT THERAPY DEVICES
DR. MÜLLER LIGHT THERAPY DEVICES
Dr. Müller Omega
Collagenic
Top: 22 x Dr. Müller Collagenic Light 180W E-Tronic | 190 cmBase: 18 x Dr. Müller Collagenic Light 120W E-Tronic | 190 cm
Recommended exposure time: 15 minutes per session
Top: 16 x Dr. Müller Collagenic Light 120W E-Tronic | 190 cmBase: 16 x Dr. Müller Collagenic Light 120W E-Tronic | 190 cm
Recommended exposure time: 20 minutes per session
Dr. Müller Infinity Collagenic
Dr. Müller Collashower
48 x Dr. Müller Collagenic Light 200W E-Tronic | 200 cm Recommended exposure time: 12 minutes per session
Dr. Müller Beauty Light Theapy
18 x Dr. Müller Collagenic Light 200W E-Tronic | 200 cm 15 x Dr. Müller Bright Skin Light 200W E-Tronic | 200 cm15 x Dr. Müller Blue Skin Light 200W E-Tronic | 200 cm
Recommended exposure time: 12 minutes per session
STARTER PROGRAM
Two to three sessions of 12,15 or 20 minutes per week*, and for 10 to 12 consecutive weeks. It is preferred to spread the
two to three sessions evenly over the week. This beginner program has been developed in order to achieve the utmost
result from the Dr. Müller light therapy devices. It is, therefore, our advise that you complete the starter’s program.
MAINTENANCE PROGRAM
One session of 12, 15 or 20 minutes per week. It is advised, that when you have finished the starter program that you
follow the maintenance program in order to maintain the results achieved with the treatment program.
COLLAGENIC LIGHT - REJUVENATION AND ANTI-AGEING
Collagen is a protein made by fibroblast cells in the dermis layer of the skin. It is responsible
for the optical tightness, elasticity and suppleness of the skin. Research proves that during the
ageing process - especially after the age of 30 - the skin loses its ability to produce collagen.
As a consequence, fine lines and wrinkles appear. Collagenic Light at 633 nanometres helps
the skin to increase its production of collagen and elastin. The result is a tight and firm skin with
reduced lines, younger appearance and healthier look!
BRIGHT SKIN LIGHT - REDUCE PIGMENTATION
Unwanted pigmentation problems – like brown spots or freckles – have many causes and
can occur in all skin types. Hyperpigmentation is characterised by darker areas of the skin
caused by the overproduction of pigmentation, also known as melanin. Bright Skin Light at 532
nanometres targets them and slightly fades them away. As a result, revealing a smooth lighter
and brighter skin tone.
BLUE SKIN LIGHT - SKIN SMOOTHING AND CALMING
The human skin secretes an oily matter called sebum, to lubricate your skin and hair. An
excessive amount of sebum on your skin can clog your pores. The bacteria in these clogged
pores accumulates, which results in infections, redness and swelling of the skin. Blue Skin Light at
415 nanometres reduces the production of sebum and kills the bacteria. The result is smoother
skin, a more beautiful appearance and a higher self-esteem!
LIGHT THERAPY INFORMATION
* Session time is dependent upon the type of Dr. Müller device. Recommended exposure time for the Dr. Müller Collashower and Beauty Light Therapy are 12 minutes, Dr. Müller Omega is 15 minutes, Dr. Müller Infinity is 20 minutes per session.
ADVICE: DR. MÜLLER OMEGA, INFINITY OR BEAUTY LIGHT THERAPY
What is more relaxing than doing absolutely nothing? Enjoying a light therapy session that makes you feel at ease while listening to
calming wellness sounds. Or, perhaps even better, your favourite songs.
After completing the first session, you will feel rejuvenated and your skin smooth and tight. The Dr. Müller light therapy devices are
truly an innovative addition to any wellness and spa centre, due to its beauty and health benefits.
Oxygenation and detoxification of the skin, reducing deposits of cellulitis, increase wound healing, and overall visible anti-ageing
are only a few of the benefits that your customers can enjoy.
BENEFITS OF LIGHT THERAPY DEVICES FOR WELLNESS AND SPAS
- Visible anti-ageing and brightening after program completion
- Feel good due to the release of the Happy Hormone, Serotonin
- Makes your skin smooth and tight
- Reduces cellulite deposits
- Oxygenation and detoxification of the skin
SALES OPPORTUNITIES
- Perfect to be sold as singular sessions to day visitors
- Perfect to be sold as a rejuvenation program for returning visitors
- Sessions can be included in wellness packages
- New revenue possibility
1) WELLNESS AND SPAS
ADVICE: DR. MÜLLER OMEGA, INFINITY OR BEAUTY LIGHT THERAPY
A light therapy session in a Collagenic lay-down or Beauty Light Therapy device, is the perfect way to complete a fitness session.
Nothing will feel better than giving your body a well-deserved rest while laying down and rejuvenating. The light therapy session will
cool you down after an intensive work-out routine.
The device’s lights emit energy which your body uses for the recovery process to feel fit again. Furthermore, it smoothens the skin,
which you will feel after only one session. With long-term and frequent usage (2-3 sessions per week, for five or more consecutive
weeks) users will notice the rejuvenation effect.
2) FITNESS STUDIOS
Dr. Müller Omega
3) TANNING SALONSADVICE: DR. MÜLLER OMEGA, INFINITY, COLLASHOWER OR BEAUTY LIGHT THERAPY
As a professional light provider owners of tanning studios are able to recharge customers with the energy that light releases.
With the energy of the Dr. Müller light therapy devices, your customers can keep their energy levels in balance.
It can be interesting to add either a Collagenic or Beauty Light Therapy device to your studio, whether this is a lay-down or a
stand-up Collagenic machine. Because the light therapy devices focuses on different target group, this could attract new kinds of
customers to your tanning studio. For tanning customers, we recommend enjoying a light therapy session after every two tanning
sessions.
Also, your complexion will improve when combined with a healthy lifestyle
(non-smoking, healthy diet, enough sleep, etc.) A healthy lifestyle is the number one reason why people go to a gym.
Easier said: A light therapy session completes a work-out.
ADVICE: DR. MÜLLER COLLASHOWER OR BEAUTY LIGHT THERAPY
A Dr. Müller Collashower or Beauty Light Therapy device can also be used for warming up before you start your work-out. Especially
in combination with the Active program on the VibraPlate. This option increases your blood circulation and any stiffness
will disappear. You can put the stand-up light therapy device in the changing rooms of your fitness studio,
or equip the device with a Changing Cubicle, so you can put it anywhere and still guarantee the privacy of your
customers.
BENEFITS OF LIGHT THERAPY DEVICES FOR FITNESS CLUBS
- Relieves pain, which is ideal for treating sports injuries, muscular pain and stiffness
- Helps with weight loss, the Serotonin hormone suppresses your appetite
- Re-energises and lifts the mood, Collagenic Light works as a reward system that
releases endorphins into the body
- Stimulates blood circulation, especially with the VibraPlate option in a stand-up device
- Perfect for warming up and cooling down
SALES OPPORTUNITIES
- Perfect to be sold as session programs for rejuvenation purposes
- Perfect to be sold as singular sessions included in your personal trainer package
- Subscription can be included in the monthly fee, or sessions can be sold separately or as a package to interested visitors
- Perfect to be sold in combination with weight loss programs
Dr. Müller Collashower+ Changing Cubicle
Dr. Müller Collashower
4) BEAUTY SALONSADVICE: DR. MÜLLER OMEGA, INFINITY OR BEAUTY LIGHT THERAPY
Simply because of all the proven beauty benefits, people go to a beauty salon to have an improved, healthier, and more beautiful
appearance. With benefits such as fewer skin spots, decreased cellulitis and visible anti-ageing, the Dr. Müller light therapy devices
are perfect for every beauty salon.
Before starting a facial beauty session, the lights inside the device prepare the skin of your client. Your clients’ skin will be warm and
pores will be open, so a facial cleaning treatment - like peels, facial waxing and moisturising treatments - will have more of an
effect.
Your skin will react and boost blood circulation, through which oxygenation and detoxification of the skin will be increased. And the
renewal of collagen and elastin cell production will cause fine lines in the skin to disappear and wrinkles to become less visible. The
Dr. Müller light therapy devices encourages your skin to restore its youthful radiance and appearance, which results in visible
anti-ageing.
BENEFITS OF LIGHT THERAPY DEVICES FOR BEAUTY SALONS
- Visible anti-ageing, the device diminishes fine lines and
wrinkles by renewing the collagen and elastin cells
- Smoothens the skin
- Reduces pore size
- Reduces skin spots, such as brown spots and freckles
Dr. Müller Infinity
BENEFITS OF LIGHT THERAPY DEVICE FOR TANNING SALONS
- Visible anti-ageing, it slows down the ageing process which can be a side effect of excessive tanning
- Reduces skin spots, hyperpigmentation and other age-related blemishes
- Smoothens the skin
- Gives the skin a more even skin tone
SALES OPPORTUNITIES
- Perfect to be sold as a rejuvenation program after a tanning session
- Attract new customers to your salon
- Perfect to be sold as a method to reverse the side effects of excessive tanning
Want to offer your hotel guests a pleasant, comfortable and relaxing stay? The Collagenic Machines and Beauty Light
Therapy will do just that. They will relax and enjoy a little “me time” while they revel inside the light therapy device. The
perfect way to take care the body, mind and soul.
For business guests, a single session is a perfect way to unwind after a busy day filled with meetings. On their break,
they can enjoy a relaxing light therapy treatment. During a session, they will re-energise while listening to their favourite
songs and bask in refreshing aromatherapy with cool water breezes. This one-of-a-kind session will enhance the wellness
experience even more.
For holiday guests, a light therapy session is a perfect way to rejuvenate, brighten and smoothen their skin. The light
seeps into the skin and gets rid of cells that give the skin a dull and aged look. At the end of their stay your visitors will
look and feel younger!
BENEFITS OF LIGHT THERAPY DEVICES FOR HOTELS
- Offer your guests a moment of relaxation
- Feel good due to the release of the Happy Hormone, Serotonin
- Relieve pain - eases stiffness and relieves muscular pain
- Reduces sun- and age spots
- Rejuvenates and smoothens skin
- Decreases spider veins and rosacea
SALES OPPORTUNITIES
- Perfect to be sold as singular relaxation sessions to business guests
- Perfect to be sold in combination with other wellness options you have in your hotel, like a sauna
- A complete rejuvenation, brightening and relaxation package for your holiday guests
5) HOTELSADVICE: DR. MÜLLER OMEGA, INFINITY OR BEAUTY LIGHT THERAPY
SALES OPPORTUNITIES
- Perfect to be sold as singular sessions before skin treatments
- Perfect to be sold in rejuvenation programs
- Attracts new customers to your beauty salon
- Perfect to be sold as a skin brightening program
- New and unique treatment for those who have acne and blackheads
Dr. Müller Beauty Light Therapy
Dr. Müller InternationalGranaatstraat 67554 TR Hengelo The Netherlands T: +31 (0)74 2912215 E: [email protected]
Dr. Müller Deutschland Hovesaatstraße 648432 RheineGermany T: +49 (0)5971 803090E: [email protected]
Dr. Müller UKHyperion House, Alston RoadHellesdon Park Road, NorwichNR6 5DS United KingdomT: +44 (0)1603 789010E: [email protected]
Dr. Müller is a registered trademark of Ultrasun International
DRMULLER.COM