dr. glos w.y. ho 何詠茵 博士 - mkt.hkbu.edu.hk · dr. glos w.y. ho 何詠茵 博士 senior...
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Dr. Glos W.Y. Ho 何詠茵 博士
Senior Lecturer, Associate Head, Department of Marketing; Programme Director, MSc inEntrepreneurship and Global Marketing
Department of Marketing, School of BusinessWLB 519, 34 Renfrew Road, Kowloon Tong, Hong Kong
Tel: (852) 3411 5742 Email: [email protected]
Research Interest Sports Marketing, Event Marketing
Publications
Au, W., Ho, G., & Chan, W. K. (2017). An Empirical Investigation of the Arts Audience Experience Index. Empirical Studiesof the Arts, 35 (1), 27-46, doi: 10.1177/0276237415625259.
Ho, G., Yiu, E., & Lam, M. (2017). The Hong Kong Games in the Eyes of Local Sports and Recreation Students. International Journal of the History of Sport, 33 (11), 1209-1225, doi: 10.1080/09523367.2016.1266342.
Ho, G., & Bridges, B. (2014). Transnational events and impromptu participation: Youth participation in the Olympic torchrelays in Hong Kong and Macao. Asia Pacific Journal of Sport and Social Science, 3 (3), 277-289, doi:10.1080/21640599.2014.955284.
Ho, G. (2013). Reconnecting Colonial Imagination?: Hong Kong People's Attitude Towards the London 2012 Olympics. International Journal of the History of Sport, 30 (18), 2209-2222, doi: 10.1080/09523367.2013.845172.
Ho, G., & Bairner, A. (2012). One Country, Two Systems, Three Flags: Imagining Olympic Nationalism in Hong Kong andMacao. International Review for the Sociology of Sport, 48 (3), 349-365.
Ho, G. (2012). Olympic Culture Shock: When Equestrianism Galloped to Hong Kong. Asia Pacific Journal of Sport andSocial Science, 1 (1), 1-15.
Ho, G. (2010). Beijing Olympics under 'One Country Two Systems': An Ethnographic Study of Hong Kong Students'Attitudes toward the Mainland China. International Journal of the History of Sport, 27 (3), 570-587.