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COMPANY PROFILECOMPANY PROFILECOMPANY PROFILECOMPANY PROFILECOMPANY PROFILECOMPANY PROFILECOMPANY PROFILECOMPANY PROFILECOMPANY PROFILECOMPANY PROFILECOMPANY PROFILECOMPANY PROFILE

Copyright ⓒ 2012 dr. dream Inc.. All rights reserved.

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Table of ContentsTable of ContentsTable of ContentsTable of ContentsTable of ContentsTable of ContentsTable of ContentsTable of Contents

Company Overview1. General2. Company Introduction / Vision / Management Philosophy3. Organizational Chart4. History

Brand History

Brand Core Competitiveness

Copyright ⓒ 2008 DREAM BIOMEDICAL INC. All rights reserved.Copyright ⓒ 2012 dr. dream Inc. All rights reserved.

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Brand Core Competitiveness

Product Map

Product Technology Details

Business Development Orientation

Business Development – Distribution Channel and Details

AppendixⅧⅧⅧⅧⅧⅧⅧⅧ

Company Overview Company Overview Company Overview Company Overview Company Overview Company Overview Company Overview Company Overview -------- GeneralGeneralGeneralGeneralGeneralGeneralGeneralGeneral

Company Name dr. dream Inc.dr. dream Inc.

Representative Director

YangsooYangsoo, Park, Park

Date of Establishment

Mar. 15, 2012Mar. 15, 2012

Address 6F 6F SeokyungSeokyung Univ. Bldg., 603Univ. Bldg., 603--2, 2, ShinsaShinsa--dong, dong, GangnamGangnam--gugu, , Seoul, KoreaSeoul, Korea


Address Seoul, KoreaSeoul, Korea

Tel +82 70 8885 4818+82 70 8885 4818

Fax +82 2 546 4818+82 2 546 4818

Business Fields Cosmetic development, Medical Consulting, Cosmetics Cosmetic development, Medical Consulting, Cosmetics distribution, manufacturing and Consultingdistribution, manufacturing and Consulting

Company Overview Company Overview Company Overview Company Overview Company Overview Company Overview Company Overview Company Overview -------- IntroductionIntroductionIntroductionIntroductionIntroductionIntroductionIntroductionIntroduction

Starting from the Medical Consulting Division of Dream Medical Group, Dream Biomedical Inc. is a company developing/distributing one-stop total beauty-care products based on plastic surgery to realize the synergy effect of beauty not only with advanced medical operations but also cosmetics.

Company to satisfy all the interests including customers by promoting the activities of a Total Beauty Provider based on the company/brand network

power on the ground of differentiated product competitiveness

VISION


We promote business by holding people (customers, employees and associate companies) into the best esteem of value, keep management under the path of righteousness full of morals, ethics and fundamentals, while providing values rather than products and emphasizing the altruistic ideology and core value rather than profits.

Creating the Brand Value- We adopt the intangible assets such as reputation, brand, human resources, technology/patent as the sources of competitiveness, and seek after accumulating, utilizing and maximizing them in the long run.

Pursuing Open-Minded Management for Mutually Balanced Operations under Partnership- We generate the maximum synergy by sharing vision and closely keeping cooperation based on the mutually close solidarity.

PHILOSOPHY1111

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Company OverviewCompany OverviewCompany OverviewCompany Overview – Organizational ChartOrganizational ChartOrganizational ChartOrganizational Chart

Dream Biomedical Inc. organizes and operates the optimal project organizations with professionals in the specialized areas matching to the supporting characteristics by team and, has a total corporate support system to provide high-quality products and services.

Director

President


Public Relations

Human Resources

General Affairs

SystemOperation

Planning/Development

Business Development

DesignManagement

On-Line CS

Off-Line CSProductsInventory

OEMManagement

Management Support

Team

Business Development/Marketing Team

Design TeamCustomer Support

Team

Outsourcing/Logistics Team

Company Overview Company Overview Company Overview Company Overview ---- HistoryHistoryHistoryHistory

DREAM BIOMEDICAL INC.DREAM BIOMEDICAL INC.DREAM BIOMEDICAL INC.DREAM BIOMEDICAL INC.

Launching in the second half of 2008Launching “Dream-Medi”

(For Altwell Company)Elody (Skin Eldorado Land By Deam)

With Hwang Guemhee Aesthetic


Established on 23 April 2007

Launching Dr. DREAMin May 2008

With Hwang Guemhee Aesthetic

Brand StoryBrand StoryBrand StoryBrand Story

dr. dream, presented after a long research and development through the complete consultations and verifications with the participation of medical specialists most excellent and reliable in plastic surgery and dermatology in link of Dream Dermatology with the best medical group in our country, Dream Plastic Surgery at the top, is a brand of scientific cosmeceutical cosmetics to provide true solutions for the skin and realize the ideal skin.


cosmeceutical cosmetics to provide true solutions for the skin and realize the ideal skin.

It is one of cosmetics providing true solutions for the entire skin of our body with arrangements from face to body and hair care products and has total beauty care programs having the effectiveness in caring them.

It will provide and lead a new trend of beauty as a true cosmeceutically specific brand having a differentiated group of products developed with the best technology with safe and highly condensed and activated ingredients based on the prescriptions by medical specialists.

- Customized Cosmetics Focusing on the High-Quality and Needs of CustomersBest Name for Skin “dr. dream”

Proven safety and high-effectiveness of product with the participation of development by medical specialists in plastic surgery/dermatology best in

Korea (Expertise)

Brand Core CompetitivenessBrand Core CompetitivenessBrand Core CompetitivenessBrand Core CompetitivenessBrand Core CompetitivenessBrand Core CompetitivenessBrand Core CompetitivenessBrand Core Competitiveness

ONEONEONEONE

TWOTWOTWOTWO

THREETHREETHREETHREE

Quick and full reflection of customer needs on the clinical experience-> (maximization of customer satisfaction)

New skin care by pharmaceutical cosmetics based on the medical care-> (focusing on radical skin improvements)

REALREALREALREALREALREALREALREALSOLUTIONSOLUTIONSOLUTIONSOLUTIONSOLUTIONSOLUTIONSOLUTIONSOLUTION


D Product made with differentiated technology

R

E

A

M

ifferentiation

evitalization

xcellence / Effectiveness

mbition

ulti-function / Masstige

Providing vitality to skin

Excellent effectiveness

Ambition to take a lead in the cosmeceutical brand

Masstige product with multi-functions, high-quality and reasonable price

ProductsProductsProductsProductsProductsProductsProductsProducts

First PRODUCT MAP to the Market- 6 Lines in Total with 20 Items

Basic Care Sun CareSun CareSun CareSun Care Special CareSpecial CareSpecial CareSpecial CareBody CareBody CareBody CareBody CareAntiaging CareAntiaging CareAntiaging CareAntiaging CareWhitening CareWhitening CareWhitening CareWhitening Care

MineralAqua

Nano Platinum

VC-IP

Placent EGFTotal UV Protect System

Capsaicine Caffein

Removing Atopi and Corneum


VC-IP

Platinum Toner

Platinum Ample

Platinum Cream

Foam Cleansing

Aqua Toner

Aqua Cream

Filler Ample

Filler Cream

Filler Kit

Body Slimming Gel

Body Essence

Hand Wash

Soap

Peeling Gel

BB Cream

Hair Tonic

Hair Shampoo

Mask Sheet

Sun Lotion

Sun Cream

Eye Cream

Corneum


2 Items in Total

BASIC CARE

Foam Cleanser

TUBEClean cleansing of the face with soft and rich foam

every morning/evening

Foam Cleanser

BASIC SUN WHITENING ANTIAGING BODY SPECIAL

High-Moisturizing Line with Daily Care to Purify Skin Clean and Add Vitality

Mineral

Aqua


every morning/evening Clean removal of any wastes and makeup in the skin poresSoftness with no dry or attraction after washing the face

Aqua Cream

JARLast stage of basic caring every morning/evening

Excellent ability in maintaining moisture while keeping moisture from the inside of skin without any stickinessSurrounding the skin in a glossy and slippery by the

continuously maintained membrance protecting moisture

Aqua Cream

Effects of Raw MaterialsEffects of Raw MaterialsEffects of Raw MaterialsEffects of Raw MaterialsEffects of Raw MaterialsEffects of Raw MaterialsEffects of Raw MaterialsEffects of Raw Materials

Mineral

helps provide nutrition for the skin cell and promote collagen and elastin maintaining the revival and resilience as well as discharging harmful chemicals accumulated inside/outside the cell.

Dream’s Mineral


Dream’s Mineral

is a mineral obtained from 500 times condensing the water extracted from rock bed 700m under the ground, which foster the healthy skin by helping recover the collapsed skin balance while caring the skin clearer and cleaner due to the ideal mix of the density for both magnesium and calcium


SUN CARE

Remarkable Shaking Sun ProtectorPA++ / SPF24~28

A type to shake and useLow stimulative, nice feeling of use, able to use with no burden in the daily life in any four seasons, controlling

Sun Lotion


Antiaging care to effectively block off ultraviolet rays(UVA, UBV), the major causes of aging and skin disease

2 Items in TotalAloe

Plant Medicine


burden in the daily life in any four seasons, controlling photo-aging by ultraviolet rays

Remarkable Sun ShieldPA+++ / SPF50

TUBESun cream for summer/leiports with the strong effect of

blocking off ultraviolet raysLow stimulative, soft application and excellent adhesion

SunCream


3 Items in Total

WHITENING CARE


A whitening care line caring the skin brightly and transparently by drawing the natural light of skin

Platinum

VC-IPPlatinum Toner

Shake beads to mix the contents well in the container and then use

Nano platinum and safe and useful vitamin ingredients care the skin clearly and transparently

Platinum Toner


the skin clearly and transparently

Platinum Ample

Insert into a container like a injection and then useMake the effective ingredients penetrate deeply and quickly into the skin, supply moisture, and keep concentrated care

for the clear and transparent skin

Platinum Ampul

Platinum Cream

JAR(not confirmed for the first round)

Platinum Cream

Nano Platinum

effectively removes the oxygen free radical which is a cause of skin aging by stimulating wastes inside the skin, protects the skin from troubles, and provides improvements on whitening, wrinkling and freckles.

does no harm to the human body, provides antimicrobial effects superior to any other synthetic medicine, especially keeps the metabolism active by providing strong catalytic actions and activating interexchanges between the positive and negative electricity of human body when contacting the human body, makes possible the ultimate anticancer effects with the purifying actions in the blood, and promotes the reviving functions of injuries.

Effect of Raw MaterialsEffect of Raw MaterialsEffect of Raw MaterialsEffect of Raw MaterialsEffect of Raw MaterialsEffect of Raw MaterialsEffect of Raw MaterialsEffect of Raw Materials


actions in the blood, and promotes the reviving functions of injuries.

VC-IP

A type of safe and useful vitamin inducing substance (ascorbyl palmitate) Vitamin C with high safety to the skin which cares for the transparent skin and has the effects

such as promoting the composition of collagen, whitening the skin, etc.

Vitamin C palmitate in a type of ester is used to promote the absorption into the skin by increasing the stability of vitamin C and making the pure vitamin C with high acidity more stable

state


4 Items in Total

ANTIAGING CARE

Perming filler ample

Insert a narrow faucet into an ample container and then use(3~4 times a week)

Filler Ampul


A line to improve wrinkles and increase resilience while keeping the resilience from the inside of skin, holding the time with wrinkles, and realizing the dream of young and robust skin

Placent

EGF


(3~4 times a week)

JAR

Provides nutrition for the skin and gives robust and smooth resilience

Filler Cream


4 Items in Total

ANTIAGING CARE

Evening/special day once~twice a week1ml*16ea, 2 EA a week for two-month use

Contents are stained upon pushing like an injectorUse the last stage for parts under eyes

(four parts of the half – two parts under eyes, only for the

Filler Kit


Placent

EGF



(four parts of the half – two parts under eyes, only for the appropriate amount in case of the near mouth shaped two parts)

TUBE(not confirmed for the first round)

Absorption and smooth eye rims

Eye Cream

Placenta

helps control the sebum balance and skin troubles such as pores and pimples as well as freckles, lentigines by ultraviolet rays by containing in balance the nutrients necessary for the skin such as rich amino acid, vitamin, minerals, etc.Main ingredients are water-soluble vitamin, amino acid, elements for cell growth, and have the effects of moisturizing, cell reproduction and whitening

EGFDr. Stanley Cohen found it in December 1996 and was awarded the prize of Nobel Physiology and Medicine as it has a very excellent effect of reviving the skin for the ingredient having the actions of curing naturally with no scar when the skin has any damage.

Effects of Raw MaterialsEffects of Raw MaterialsEffects of Raw MaterialsEffects of Raw MaterialsEffects of Raw MaterialsEffects of Raw MaterialsEffects of Raw MaterialsEffects of Raw Materials


curing naturally with no scar when the skin has any damage.* Promoting Cell Metabolism: Increasing the circulation of blood in the skin.

The skin has the healthy complexion with vividness.* Promoting the growth of basal cell: Increasing the newly-born cells.

The tone of skin becomes bright in general.* Stimulating the secretion of transparent nitric acid:

Strengthening the water-friendliness of skin. Becoming moisturized and smooth* Recovering elastic fiber and collagenous fiber:

Strengthening the resilience and easing wrinkles* Injury recovering effect: Strengthening the revival and functions of skin tissue

The EGF ingredient generated in the human body controls the aging and wrinkle of skin although wrinkles are generated with the aging skin as the revival turnover of skin cell gets slower from about four weeks (28 days) to around six weeks (42 days) when the age becomes at the middle of 20s.


ANTIAGING CARE




Medicinal cosmetics to show the true efficacy and effect as the special brand distributed throughout hospitals such as dermatology, plastic surgery, etc.

Miracle in 2 WeeksMiracle in 2 WeeksMiracle in 2 WeeksMiracle in 2 Weeks

Complete launching of 7 primary products (in the reproducing and moisturizing line) on November 27, 2009


4 Items in Total

BODY CARE


Body Slimming Gel

TUBEEffectively controls cellulite by deeply penetrating into the

skin

Body Slimming

Gel

Products providing a smooth and resilient body line by keeping the tension of skin tissue with prescriptions for the easy penetration of fat decomposing ingredients into the skin, strengthening the skin perming, and removing bumpy cellulite.

Coaxel

Unislim


Body Essence

Pumping typeShake and then use

Effects of protecting, smoothing and moisturizing the dry skin with no stickiness but wetting

Body Essence


4 Items in Total

Hair


Home-care hair product line with the effects having specialized care to keep the scalp and hair healthy

Hair Tonic

Items other than pharmaceuticsUse by rubbing the scalp light like massaging

Easing dandruff by adjusting the sebum of scalpMaintaining the balance of fat and moisture in the scalp

Hair Tonic

L-Menthol

D-Panthenol

Salicylic acid

Hinokitiol


Maintaining the balance of fat and moisture in the scalpHaving the effects of preventing alopecia and fostering hair

Opening pores and giving the feeling of being cooled

Hair Shampoo(Fostering hair)

Feeling of use lighter than the existing products in markets Giving hair the resilience with stiff feeling

Keeping hair thick and strong

Hair Shampoo

Effects of Raw MaterialsEffects of Raw MaterialsEffects of Raw MaterialsEffects of Raw MaterialsEffects of Raw MaterialsEffects of Raw MaterialsEffects of Raw MaterialsEffects of Raw MaterialsHinokitiol

Something obtained from separating and refining the hinoki oil belonging to chamaecyparisNo incurring any side effects to the skin but having the antimicrobial and sterilizing effects, removing halitosis with good absorptionNot only providing the actions of sterilization and anti-inflammation with pharmaceutical ingredients but also promoting the metabolism with deep penetration into the skin

D-panthenol

Also called pro-vitamin B5 or pantothenyl alcohol as vitamin B5 i.e. a precursor of D-pantotehnic acidHelping the proliferation of cells, not sticky unlike glycerin but giving the moisturizing effect with a soft feeling, used for cosmetics with sensitivity and suntan product with the effect of appeasing the skin, and easy for the skin absorption with the stimulus to the skin less than panthennic acid


L-menthol

Giving the refreshing/nice/cool feelings with the powder in the crystallization of round or needle shape with no color or white colorEasing pains and itch and having the antisepsis and sterilization

skin absorption with the stimulus to the skin less than panthennic acid

Salicylic acid

Removing the outermost layer of skin, the stratum of corneum composed of dead skin tissues, and the protective layerHaving the effects of preventing any inflammation and removing the corneum in the pores causing pimplesEffective to the suppurative pimples such as black head comedon symptoms / papule / pustule


3 Items in Total

SPECIAL CARE

Soap

Product suitable for those who have sensitive or atopi skin as well as high-quality soap in a form of neutral soap to wash the whole body as

non-pharmaceutical products and items for the atopi patients

Soap


Products for non-pharmaceutical item for Atopy and removing corneum and deep cleansing

Acid Soap

AHA


non-pharmaceutical products and items for the atopi patients

Peeling Gel

Peeling gel to keep the skin texture soft and smoothProtecting skin but removing unnecessary corneum completely and

softly with no stimulus

Peeling Gel

Hand Wash – For surgery

Keeping the state of skin optimal and clean before any surgery as containing ingredients excellent in antimicrobial such as TGS, SA, etc.Completely removing yellow sand or O-157 bacterium up to 99.99%

HandWash


2 Items in Total

SPECIAL CARE

Blemish BlamComfortable feeling of use like having skin care

Excellent feeling of adhesion

BB Cream


L-Menthol

EGF

Products removing any swelling after surgery and soothingness and care after laser surgery


Excellent feeling of adhesionReal blemish balm using after operations as well as depicting

the moisturizing, natural and clean tone of skin

Mask sheet hydra gel – For surgery (Sterilized products)

Sheet covering from forehead to noseSterilized, providing soothingness and easing swelling after

any laser surgerySoothing the skin comfortably that has become sensitiveProviding a feeling of tightness 20 minutes after applying

Mask Sheet

Business DevelopmentBusiness DevelopmentBusiness DevelopmentBusiness DevelopmentBusiness DevelopmentBusiness DevelopmentBusiness DevelopmentBusiness Development

Performinginternal/ex

ternal business developm

ent to generate the added

Positioning as a

company leading the field of total

Growing out of the concept of simple

cosmetics, developing / launching the

Increasing cognition

and preference

by providing

the innovative

and


the added values by stage, and landing

and expanding

the brands

the field of total beauty with the cosmece

utical brand power

launching the competitive products

based on pharmaceutical prescriptions

and customized products through the quick reflection

of customer’s

needs

Establishment Innovation Growth Stability

Business DevelopmentBusiness DevelopmentBusiness DevelopmentBusiness DevelopmentBusiness DevelopmentBusiness DevelopmentBusiness DevelopmentBusiness Development

ON-LINE BUSINESS FIELD

INTER ACTIONINTER ACTIONINTER ACTIONINTER ACTION

Distribution Channel

• Company Mall• Top 4 large malls

(SKIN Rx, D&Shop, H mall, Shinsegyemall)

• Top 10 large malls (Lotte and others)

OFF-LINE BUSINESS FIELD

Distribution Channel

• Dream Plastic Surgery• Drug store (Olive Young)

ProfitProfitProfitProfitProfitProfitProfitProfit


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FEEDBACKFEEDBACKFEEDBACKFEEDBACK

Strengthening CRM- Realizing personalized service, e-mail service, 1:1 Q&A service and customer impression system

Providing web promotion and various contents plus membership benefits

Aggregate link between ON and OFF promotion

E-Beauty Service Provider

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Expanding distribution channels through hospitals and discount

stores

Providing total beauty services differentiated at the contacting

points with customersIncreasing customer satisfaction through QR(Quick Response)

D-Beauty Service Provider

Structure linking ON &OFFCustomer centric culture(Thorough after service

for customers)Growing as a company to prosper for a long

time over the life cycle of products

Continuously launching new products

Thank youThank you


Thank youThank youReal Solution by dr. dream Inc.

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