dr. dirk glaeser-innovations supporting sustainable and resilient tourism development - keynote
TRANSCRIPT
Innovations
Supporting
Sustainable and
Resilient Tourism
Development
Jerusalem International
Tourism Summit
29 May 2013
2012 – for the first time in history
1,035,000,000
international tourists
(overnight visitors)
2012 – 1 billion opportunities
The importance of tourism
1980 – 2012:
• International tourism arrivals (more than 3 times)
– 279 million ITA
– 1,035 million ITA
• International tourism receipts (more than 10 times)
– US$ 103 billion
– US$ 1,075 billion
Inbound tourism: World
International tourist arrivals, 1995-2012* (million)
530563
589 605627
678 678698 689
760805
851
911 929894
1,035 mn
952996
0
200
400
600
800
1000
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012*
International tourist arrivals (million)
39 million
arrivals more
than in 2011
International tourism, World International Tourist Arrivals, million
source: World Tourism Organization (UNWTO) ©
0
250
500
750
1,000
1,250
1,500
1,750
2,000
1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030
1.4 billion in 2020 and 1.8 billion by 2030
1 bn
1.8 bn
1.4 bn
Average annual
growth 2010-2030:
+ 3.3%
+ 43 million
The importance of tourism
• Arrivals to emerging economies are expected to
surpass those to advanced economies by 2015:
– 30 % of ITA in 1980
– 47 % of ITA in 2010
– 57 % of ITA in 2030
• 2000: 11 | 2010: 14 | 2030: 22
Areas of Innovation
The Green Economy
The Green Economy
• Growth with a Business as Usual
Approach is no longer possible
• UNWTO/UNEP cooperative effort
• Tourism is one of the 11
economic sectors included in the
Green Economy Report
The Green Economy
• GOVERNMENTS: where, how and under what conditions investments in sustainable tourism bring faster economic recovery, create high quality jobs and reduce poverty while also improving environmental outcomes.
• BUSINESSES: how and under what conditions such investments are at least as profitable as other investments.
• SHAREHOLDERS: how and under what conditions green investments in sustainable tourism are likely to yield more stable/secure and even higher returns.
The Energy Scenario
• 44% savings of energy consumption in 2050 in relation to BAU because of modal shift (less carbon intensive transport: electrified train and coach), behavioral changes (shorter-haul trips), better energy management (setting targets and benchmarking for hotels), technological advances in fuel efficiency
• CO2 emissions will descend 52% by 2050 in relation to BAU
The Resources Scenario
• 18% savings of water consumption in 2050 in
relation to BAU
• 17% savings of net waste disposal in 2050 in
relation to BAU
• Biodiversity conservation: highly profitable
(benefit/cost ratio of 3 to 75), low-cost investment
Areas of Innovation
Structural changes
Innovations in the area of structural changes
• Changes in the distribution model
– the need to ensure that sustainable production remains rewarded
– Outbound and inbound operators
• Georeferenced Services
• Storyworlding and Transmedia
Areas of Innovation
T&B
The tourism product
The tourism product is
– predominantly immaterial, as other service
products
– produced in the future
– distance between place of purchase and
where service is provided
and consequently a trust or belief product
Innovations in the area of trust and belief
• Services enhancing the transparency and comparability
• Reducing the information economic insecurity
• Supporting trust and belief measures
Areas of Innovation
Safety and Security
Tourists
• Tourists are vulnerable as they
– are unfamiliar with the (emergency) infrastructure and
systems
– unfamiliar with many risks of the place and society
– not prepared for extended stays
– and often not familiar with the languages of the
destination
• But they are looking for ‘the other thing’
• And do what they are usually are not doing
Innovations in the area of safety and security
• Pieps Globalfinder
– Tours, guides and
travellers
– GPS and Iridium based
– Search and rescue
assistance and insurance
– Global coverage
Innovations in the area of safety and security
• Crisis management can be now a USP for tour operators
• Safety in destinations can be an USP
Continue to innovate
The travel and tourism sector will reward you!
Thank you!
Dr. Dirk Glaesser
Acting Director
Sustainable Development of
Tourism
World Tourism Organization
………………………………….. Tel: + 34 91 5678 118
Fax: + 34 91 5713 733
email: [email protected]
www.unwto.org