1. Coaching for Sustainability Doctorate Research PresentationDate Wednesday, July 7, 2010

2. Refined Research Question Wednesday, July 7, 2010 3. Refined Research QuestionI am interested if immersive group coaching can improve the thinking of managers towardsmaking better decisions with the often difcult trade-offs when dealing with Sustainabilityissues.Primary question: Can coaching managers in immersive worlds lead to value shifts andimproved thinking towards sustainable business practices?Secondary questions: What do immersive worlds offer and what are their limitations? What are sustainable business practices? What values underpin sustainable business practices? What type of coaching will be effective and scalable, 1:1, peer or group coaching? What are values and value shifts? What would the design of a MBA course entail? Wednesday, July 7, 2010 4. Research InfluencesMy positive MBA Experience and acknowledging the shortfalls(Research Practice Divide)Secondment to Environment Agency Abu Dhabi (Sustainability)Obtaining transformational change with Coaching as a coachee,becoming a certied Coach in brain based methods, andacknowledging the problems with scalability of 1:1 coaching.Web 2.0 the potential solution to overcoming geographical, culturaland scalability issues, and opportunity for interactive learning inunique simulationsWednesday, July 7, 2010 5. MBA Shortfalls My MBA Experience was positive, however...Evidence that supply is now outstripping demand and not as eliteprogramme or as valuable as it used to be (Connolly, 1997)Some scholars have been severely critical of the MBA model, faculty,administrators, students, recruiters, media and business. Mintzburg(2005), Pfeffer (2005), Bennis & OToole (2005), and Ghoshal, (2005).My observations are that the MBA is modeled around intensive andrapid surface learning, but I believe that a student can learn newnew ways of thinking through coaching. Wednesday, July 7, 2010 6. Sustainability (definition)Business Ethics. A form of applied ethics that examines ethical rules and principleswithin a commercial context; the various moral or ethical problems that can arise in abusiness setting; and any special duties or obligations that apply to persons who areengaged in commerce.Corporate Social Responsibility. The voluntary actions taken by a company to addresseconomic, social, and environmental impacts of its business operations and theconcerns of its principal stakeholders.Sustainable Business/Sustainability. Business that contributes to an equitable andecologically sustainable economy. Sustainable businesses offer products and servicesthat fulll societys needs while contributing to the well-being of the earthsinhabitants.Christensen, L.J. et al., 2007. Ethics, CSR, and Sustainability Education in the Financial Times Top 50 Global Business Schools: Baseline Data and Future Research Directions. Journal ofBusiness Ethics, 73(4), 347-368. Available at: http://www.springerlink.com/index/10.1007/s10551-006-9211-5. Wednesday, July 7, 2010 7. CoachingHelping relationship formed between a client who has managerialauthority and responsibility in an organisation and a consultant whouses a wide variety of behavioural techniques and methods to helpthe client achieve a mutually identied set of goals to improve his orher professional performance and personal satisfaction and,consequently, to improve the effectiveness of the clients organisationwithin a formally dened coaching agreement (Kilburg and Hopkins,2000, p.17)Facilitating Positive Change through Improving Thinking (Rock. D,2009, proprietary coaching system called RCS)Wednesday, July 7, 2010 8. Why the RCS?Science back up its claims (www.neuroleadership.org)It was successful for me.Invested in understanding it (MBA Dissertation)I have invested in training.Experience in workplace Executive Coaching.1:1 focus, but will explore group versionWednesday, July 7, 2010 9. Web 2.0Immersive Worlds: Fewer limits to geography, class size, or virtualworld interactive simulations!Blogs: Critically Reective ManagerWikis: Building a Sustainability knowledgebaseSocial Media - Collaboration Wednesday, July 7, 2010 10. MethodologyQuantitative Survey of the current signicance of values and quality of thinkingtowards the issues around SustainabilityQuantitative longitudinal research of SBS, MBA Alumni recording a base line forsustainability awareness and effect, from their respective MBA programsAction research via a sample of MBA Students who will form part of a research grouplooking at coaching,Ethnographical and qualitative research to evaluate Coaching Performance towardsbetter thinking/values towards SustainabilityGrounded theory??? research to develop the Executive Coaching Model appropriate forthe MBA Wednesday, July 7, 2010 11. Creating the new Sustainability ElectiveNeelankavil (1994) posits that'The ideal MBA [graduate]would be, in short a, a well-educated and well-roundedindividual who could tacklethe myriad of problems facedby managers in all business' (p.38). Wednesday, July 7, 2010 12. Research OutcomesA new Sustainability elective course delivered to MBA students, andlater to be offered to non student partiesPerhaps a new coaching model within immersive worlds that canimprove quality of thinking and create value shiftsClarication on Sustainability Practices for Managers. Re-usable Immersive World ContentWednesday, July 7, 2010 13. Research Interest Sustainability Educators and Change AgenciesAcademicsCoaching Profession, Dr David Rock, Brain Based Coaching Author Wednesday, July 7, 2010 14. Research Phases Literature Review, coaching certication, obtain sponsorship, initialsurveys on sustainability, and methodology research (1 Year)More Literature Review, design of course content and action researchIterations (2 Years)Findings and discussion against Literature (6 Months)Thesis & defense (1 Year)Wednesday, July 7, 2010 15. Looking for Sponsorship Developing the content for the immersive world: Buying or Renting an Island Obtaining the skills or services to create scenarios Development costsADSG and SBSWednesday, July 7, 2010 16. Next Steps Investigate SponsorshipConrm program start and advisorsFurther Literature Reviews on new research questions Wednesday, July 7, 2010 17. ReferencesKilburg, R. R., and Hopkins, J., (2000), Executive coaching: Developing managerial wisdom in a world of chaos, Washington, DC, US: AmericanPsychological Association. Rock, D., (2009), Coaching with the Brain in Mind, John Wiley & Sons, Inc., New Jersey Ghoshal, S., 2005. Bad Management Theories Are Destroying Good Management Practices. Management Learning, 4(1), 75-91. Mintzberg, H., 2005. Seven Plus or Minus a Couple. Management Learning, 4(2), 244 -247. Neelankavil, J.P., 1994. Corporate America's Quest for an Ideal MBA. Journal of Management Development, 13(5), 38-52. Available at: http://www.emeraldinsight.com/10.1108/02621719410058374. Pfeffer, J., 2005. Why Do Bad Management Theories Persist ? A Comment on Ghoshal. Management Learning, 4(1), 96 -100. Wednesday, July 7, 2010