dq research

8/8/2019 DQ research

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Resort specials

Florida residents specials

Ticket Specials at Walt Disney World Disney Cruise Specials

Annual Pass HolderSpecials

Deals for teachers, nurses, and government employees

Deals for everyone including all international visitors Eat well for less -- choose from over 100 eateries and

restaurants at Walt Disney World


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Affordable Vacation Plans

Pay only for what you want - at the lowest price

Features:

Hotels on and off Disney property Admission tickets to Walt Disney World

Admission tickets to other Florida attractions &

restaurants

Forget those expensive vacation packages!


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Affordable Vacation Plans(continued)

Downtown Disney Hotels Stay on Disney property without paying Disney prices!

"Official Walt Disney World Hotels- located on Disneyproperty, but Disney doesn't own them:

Hotel Royal Plaza

Hilton

Best Western Lake Buena Vista

Wyndham Palace Doubletree Guest Suites

Grosvenor

Courtyard by Marriott


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Affordable Vacation Plans

(continued)

Good news for you!

They're much less expensive than many Disney resorts and you can enjoy

these parks:

Free shuttle to the parks

On-site ticket sales to both Disney and non-Disney attractions!


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Walt DisneyWorld Honeymoons

(Continued)

Starting at $1,232 (incl. tax) per couple!

Add a 3 or 4-day cruise aboard theDisney Magic or the Disney Wonder to

your honeymoon vacation.

A 3-day cruise, including all meals,

programs, and entertainment aboard

ship starts at $439 per person.


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Walt DisneyWorld Honeymoons

(Continued)

A Romantic Touring Plan

Magic Kingdom, Epcot, and MGM with anemphasis on romance, our Romantic Touring Plan

reveals: romantic spots

entertainment

attractions

rides activities

That will make your honeymoon at Walt DisneyWorld special and memorable.


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Enjoy extremely affordable accommodations on

Disney property.

Special deals are reserved for military members:

Active military

Retired military

Military Reservists

Members of the National Guard Employees of the Department of Defense

Vacation Plans for Military Personnel


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Alternative Pricing and Non-Pricing Strategies

Disney would target specialty groups: Firefighters

Teachers

Military personnel

Government employees

Local residents (southern California & Orlando, Florida)


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Recommendations

Aggressive marketing and ad campaigns

Further ticket and hotel price reductions

Minimize operational costs

Fewer employee perks

Partner with other companies/corporations to host

new ventures


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The New Economy

(continued)

Vast Web presence

Disney.com

Disney Vacations

ESPN Store Online

ABC Store and news agencies NASCAR Online Store

Disney Commerce activities (includes Disney

Auction: a partnership with Ebay.com)


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2. Michael Eisner

Title: Chief Executive Officer (CEO) of Disney

"If it's not growing, it's going to die."

As chairman and chief executive officer of the multi-billion dollar Walt Disney Productions, Michael Eisner is one ofthe most highly visible business leaders in the United States. With his impressive management skills, Eisner hasbecome the leader of a vast communications and entertainment empire.

- Eisner was born in Mount Kisco, New York on March 7, 1942

- He worked at ABC-TV (1966 76) before becoming president of Paramount Pictures (1976 84), and he [has] served as head of the Disney Co. [since] 1984. He was instrumental in revivingDisney as a major movie studio with films such as Pretty Woman(1990), and he restored Disney'sreputation for classic animation with Beauty and the Beast(1991) and The Lion King(1994), which

also became hit Broadway musicals. He expanded the company into fields such as television,publishing, home video, and cruise ship travel (Britannica Concise Encyclopedia).

- Eisner was responsible for the ABC shows Happy Daysand Alex Haley's Roots

- He was also responsible for Paramount Picture hits:- Saturday Night Fever(1977)- Beverly Hills Cop (1982)- The first three Star Trek motion pictures- A new "golden age" of Disney animation occurred in Eisner's first decade with the

company, with successful features such as The Little Mermaid(1989), Beauty and the Beast(1991) and Aladdin(1992, with the voice of Robin Williams)... Disney owned baseball's

Anaheim Angels (1996-2003) and still owns hockey's Mighty Ducks of Anaheim.


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Continued- Eisner continued to climb in the entertainment business. In 1971, he became ABC's

vice president for daytime programming. He promoted thevastlypopular soap operas,All My Childrenand One Life to Live.Three years later, Eisner was promoted to vice

president for program planning and development, and then became senior vicepresident for prime time production and development. It was Eisner who created suchprograms as Happy Days, Welcome Back Kotter, Barney Miller, and Starsky and Hutch.Thanks to the contribution of Eisner, ABC was able to move into first place in the

network ratings, surpassing both CBS and NBC (answers.com)

- In 1976, [Barry] Diller, [Eisners old mentor], offered Eisner the position of president

and chief operating officer at Paramount. Eisner accepted and brought to his new jobsome of the cost-cutting lessons he had learned in network television. At that time, the

average cost of making a motion picture was about twelve million dollars. Eisner'saverage cost at Paramount was only eight million

- Its interesting fact is that despite being in the public eye Eisner liked his privacy andhad requested that nothing about his personal life publicized


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2. Disney Corporation

Key numbers for fiscalyearending September, 2009:

Sales: $36,149.0MOneyear growth: (4.5%)Net income: $3,307.0MIncome growth: (25.3%)

- According to Ben H. Bagdikian in 2004, Mickey Mouse is over 75 years old.- Mickey Mouse brings the Disney Corporation at least $25 billion a year.- Walt Disney was a country boy who became an international phenomenon (Ben H. Bagdikian)- In 1994, Eisner acquired the newspaper-broadcast chain ABC/Cap Cities. It became the Walt Disney

Company (Ben H. Bagdikian)

- The Walt Disney Company controls eight book house imprints under Walt Disney Company BookPublishing and ABC Publishing Group; Seventeen magazines; the ABC Television Network, with tenowned and operated stations of its own including in the top markets; thirty radio stations, including allthe major markets; eleven cable channels, including ESPN (jointly), A&E, and the History Channel;thirteen international broadcast channels stretching from Australia to Brazil; seven production andsports units around the world; and seventeen Internet sites, including the ABC group, ESPN.sportszone,NFL.com, NBAZ.com, and NASCAR.com. Its five music groups include Buena Vista, Lyric Street, and

Walt Disney labels and live theater productions growing out of the movies. The Lion King, Beauty and theBeast, and King David (Ben H. Bagdikian)

- The following are Disneys movie production studies and distributors:

- Walt Disney Pictures, Touchstone Pictures, Miramax, Buena Vista International, Buena HomeEntertainment, Buena Vista Home Video, Hollywood Pictures, Caravan Pictures.


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Key Dates of Disney:Key Dates:- 1901:Walt Disney, the company's founder, is born.

- 1919:With Ub Iwerks, Disney forms Iwerks-Disney Commercial Artists.- 1923:The distributor M.J. Winkler purchases Disney's Alice Comedies for $1,500 per reel;

Disney creates Disney Bros. Studios with his brother Roy.- 1924: M.J. Winkler Productions debuts the Alice Comedy Series, with the film Alice's Day at

Sea, in theaters.- 1928: Mickey Mouse is "born"; Disney releases Steamboat Willie, its first film with sound.- 1937: Snow White and the Seven Dwarfs, Disney's first full-length animated film, debuts.- 1940: Pinocchio and Fantasia are released.- 1955:The Mickey Mouse Club debuts; Disneyland opens in Anaheim, California.- 1966:Walt Disney dies of lung cancer.- 1971:Walt Disney World opens near Orlando, Florida; Roy O. Disney dies- 1982: EPCOT Center opens on the grounds of Walt Disney World.- 1983:The first foreign Disneyland, Tokyo Disneyland, opens.- 1984: Michael Eisner is named Disney's new CEO; Disney releases Splash under its new

label, Touchstone Pictures.

- 1989: Disney-MGM Studios Theme Park opens near Orlando, Florida.


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Continued- 1992: Euro Disney (later named Disneyland Paris) opens.

- 1996: Disney acquires television station Capital Cities/ABC for $19 billion; Radio Disney debuts.

- 1998:Animal Kingdom opens in Walt Disney World, Florida.

- 1999: Disney Cruise Line begins operations with the Disney Magic.

- 2001: Disney's California Adventure opens next to Disneyland; Disney acquires Fox Family Worldwide for $5.3billion.

- 2003: Roy E. Disney--son of Roy O. Disney, last of the founding family associated with the company--andStanley Gold quit the Disney board and start Save Disney.com in an attempt to oust CEO Michael Eisner.

Current News:- In 2005, Robert A. Iger was elected Chief Executive Officer (CEO)- Roy Disney, who had been critical of Iger for his role as Eisner's deputy, issued this

statement: "Animation has always been the heart and soul of the Walt DisneyCompany and it is wonderful to see Bob Iger and the company embrace that heritageby bringing the outstanding animation talent of the Pixar team back into the fold. Thisclearly solidifies the Walt Disney Company's position as the dominant leader in motionpicture animation and we applaud and support Bob Iger's vision."


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Sustained, but slow growth expected in

2011DomesticLeisureVolume

DomesticBusinessVolume

InternationalVisitors

InternationalSpending*

1.6%

2.6%3.7%

10.0%

DomesticSpending

4.5%

(2.8%)

(4.2%)(8.0%)

(7.2%)

(7.9%)*Excluding international airfaresSources: U.S. Travel Association; Oxford Economics/Tourism Economics;

U.S. Department of Commerce-Office of Travel and Tourism Industries


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Good News:

Travel spending on the rebound

Source: U.S. Travel Association and Tourism Economics

Billions of Dollars


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What to expect in 2010 and 2011

2010 better than 2009; growth will slow in 2011 but will besustained

Corporate/consumer anxiety and conservatism- reluctance to

add jobs and spend money Domestic travel up modestly business better than leisure

High unemployment dampening consumers willingness tospend - leisure travels growth will be constrained

Nascent recovery in international visitation generating strong

growth in 2010; also expected to slow in 2011 Top down recovery for lodging industry; rates strengthen

Welcomed improvement, but dont confuse with return tonormal


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