dps: yieldex workshop: wake up and smell the coffee — last year’s methods don’t work this year
DESCRIPTION
Tom Shields, Yieldex's co-founder and chief strategy officer, explores some of the recent trends we have been seeing and suggests possible implications for digital publishers. Presenter: Tom Shields, co-founder and chief strategy officer, Yieldex @tshieldsTRANSCRIPT
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Tom Shields| Co-Founder and Chief Strategy OfficerOctober 2012
Sales Presentation
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The Two Fishers
Aesop’s Lost Fable
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Pubfishers
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Selling Seafood People
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Delivering Seafood People
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Delicacy Management People
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Premium
Publishers
FISH
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The Pubfisher’s Dilemma
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Bigger and Bigger Fish?
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Or Embrace Innovation?
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Moral: Wake Up And Smell The Fishes!
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Tom Shields| Co-Founder and Chief Strategy OfficerOctober 2012
Thank You