dps: operative spotlight on the changing face of digital publishing operations
TRANSCRIPT
The Publisher of the FutureMatt Gay, GM Media MonetizationDigiday Digital Publishing Summit 2012October 22, 2012
Our Religion
Companies cannot scale if they cannot bring it together.
Fragmentation will continue to accelerate.
Convergence is inevitable.
CRM Tools Forecast Systems
Supply SystemsDemand Systems
Advertiser
DEM
AND
SYST
EM IN
TEGR
ATIO
N SUPPLY SYSTEM
INTEGRATIO
N
CRM Tools Forecast Systems
Financial Applications
Accounts & Contacts Mgmt
RFP Management
Product Packaging
Direct Sales
Campaign Operations
Programmatic Sales
Revenue Management
Invoice Processing
Inventory Management
Business Intelligence & Data Warehouse
Cross-Media
Demand Planning
Agency
Ad Network
Exchanges
RTB
Agency Operating System
Data Broker
Display Ad Server
Mobile Ad Server
Video Ad Server
Cross-Media Production
Publishers
Audience
Third-Party Data
Supply Planning
CMS
Internal Business Systems
The Ultimate Publisher Ad Stack
Publisher Operating System
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10/22/2012
Convergence is Happening
One Yield Curve
6
10/22/2012
Thank You.