dp con13 product creation slide share
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Creating your Own Products
Nicole Avery
@planningqueen
planningwithkids.com
Creating your Own Products
planningwithkids.com/DPCon13
Who is doing it?
Who is doing it?
What are they making?
E-books
Planners
Apps
E-zines
Merchandise
Calendars
Guides
Charts
Printables
E-cookbooks
Fitness programs
Blog themes / plugins
Physical product vs e-product
What e-products are best?
Time
Resources
Expertise
Audience needs
But what should I create?
Image via http://testing.gobanana.co.uk/
What is my most popular content?
Finding popular post in Google Analytics – Step 1
Click on content
Finding popular post in Google Analytics – Step 2
Click on overview
Finding popular post in Google Analytics – Step 3
Choose a date setting
Finding popular post in Google Analytics – Step 4
Click on view full report
Finding popular post in Google Analytics – Step 5
Choose 100 rows
Finding popular post in Google Analytics – Step 7
Finding popular post in Google Analytics – Step 8
Click on export
Finding popular keywords in Google Analytics – Step 1
Click on traffic sources
Finding popular keywords in Google Analytics – Step 2
Click on view full report
Finding popular keywords in Google Analytics – Step 3
Click on show 100 rows
Finding popular keywords in Google Analytics – Step 4
Promoting your product on individual posts
Where to from here?Image from http://sips.georgetown.edu/start-a-project/
An example project plan
planningwithkids.com/DPCon13
Background work – Newsletter set up
Newsletter sign up
Newsletter content
The back end
Creating the product
www.pearsonified.com/typography/
Explore the market
Formatting in word
Formatting in word
Formatting in word
Formatting in word
Ready to launch
Janelle from nellbe.com
Creating your Own Products
Nicole Avery
@planningqueen
planningwithkids.com