downtown dough.com search engine rankings 9 26-2010 compared to 9-1-2010 -

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Internet Competitive Analysis Report 9/27/2010 Search Engine Ranking Report 500 N. Michigan Ave. Suite 300 Chicago, IL 60611 877-710-2007 Date: 9/27/2010 Recipient: Pat Niles Downtowndough W63N658 Washington Ave CEDARBURG WI 53012 Phone: 262-387-0311 This report has been created by Splinternet Marketing. Visit us on the Web at www.SplinternetMarketing.com or call 877-710-2007 for an appointment for your personalized plan to dominate in the search results on Google and Bing. Created by SplinternetMarketing.com 1 of 18 www.SplinternetMarketing.com

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Page 1: Downtown dough.com search engine rankings 9 26-2010 compared to 9-1-2010 -

Internet Competitive Analysis Report 9/27/2010

Search Engine Ranking Report500 N. Michigan Ave. Suite 300Chicago, IL 60611877-710-2007

Date: 9/27/2010

Recipient: Pat Niles

DowntowndoughW63N658 Washington AveCEDARBURG WI 53012

Phone: 262-387-0311

This report has been created by Splinternet Marketing. Visit us on the Web at www.SplinternetMarketing.com or call 877-710-2007 for an appointment for your personalized plan todominate in the search results on Google and Bing.

Created by SplinternetMarketing.com 1 of 18 www.SplinternetMarketing.com

Page 2: Downtown dough.com search engine rankings 9 26-2010 compared to 9-1-2010 -

Internet Competitive Analysis Report 9/27/2010

Report Overview

Dates of the Ranking Checks

Date: Sunday, September 26, 2010

Comparison date: Sunday, August 01, 2010

Scope of this Ranking Report

38 keywords and one URL have been checked on 7 search engines. The first 2 result pages of each search engine havebeen checked.

Visibility Statistics

This table lists the found rankings for all analyzed search terms, URLs and search engines. The chart shows the rankingchanges.

Listings in the first position 32Listings Summary

103 listings new or moved up

35 listings did not change

32 listings dropped or moved down

Listings in the top 5 positions 91

Listings in the top 10 positions 113

Listings in the top 20 positions 162

Listings which are new 61

Listings which moved up 42

Listings which did not change 35

Listings which moved down 32

Listings which are dropped 0

Total listings 170

Listings Distribution

This chart shows the number of rankings in the different positions.

Created by SplinternetMarketing.com 2 of 18 www.SplinternetMarketing.com

Page 3: Downtown dough.com search engine rankings 9 26-2010 compared to 9-1-2010 -

Internet Competitive Analysis Report 9/27/2010

Listings Distribution

Sunday, September 26, 2010 Sunday, August 01, 2010

Pos. 1 Pos. 2-5 Pos. 6-10 Pos. 11-15 Pos. 16-20

55

50

45

40

35

30

25

20

15

10

5

0

Top 20 Listings

The left chart shows the number of top 20 rankings for your search terms, and the right chart shows the number of top 20rankings in the search engines.

Top 20 listings for keywords

7 top 20 listings for "Bird and Bug Cookie Cutters"

7 top 20 listings for "Boats Cookie cutters"

7 top 20 listings for "Halloween & F...ookie Cutters"

7 top 20 listings for "Cookie Cutters"

7 top 20 listings for "Custom Cookie Cutters"

7

6

5

4

3

2

1

0

Top 20 listings in the search engines

32 top 20 listings in Bing.com

30 top 20 listings in Yahoo.com

24 top 20 listings in AltaVista.com (U.S.)

23 top 20 listings in AllTheWeb (preset settings)

20 top 20 listings in Google.com (AJAX version)

30

25

20

15

10

5

0

Checked URLs

This table lists all URLs that have been considered for this report.

URL Listings OnPage 1

Listings OnPage 2

http://www.downtowndough.com 112 49

Created by SplinternetMarketing.com 3 of 18 www.SplinternetMarketing.com

Page 4: Downtown dough.com search engine rankings 9 26-2010 compared to 9-1-2010 -

Internet Competitive Analysis Report 9/27/2010

Checked URLs

This table lists all URLs that have been considered for this report.

Total 112 49

Checked Keywords

This table lists all search terms for which rankings have been found in the top 20 results.

Keyword Listings OnPage 1

Listings OnPage 2

Animal Cookie Cutters 2 0

Ann Clark Cookie Cutters 7 0

Betty Boop in Taxi Cookie Jar 3 4

Biker Cookie Jar 2 4

Bird and Bug Cookie Cutters 7 0

Boats Cookie cutters 7 0

Candy Molds 2 0

Candy Writers & Gel Writers 6 0

Cars Cookie Cutter 1 5

Cat & Dog Cookie Cutters 4 1

Cat in the Hat Cookie Jar 0 2

Chili Peppers Cookie Jar 0 4

Clothing and Accessories 2 0

Color Spray Mist 4 0

Comfort Grip Cookie Cutters 4 2

Cookie Cutter Sets 2 2

Cookie Cutters 4 3

Cookie Jars 0 2

Copper Cookie Cutters 4 0

Cupcake Cups 0 0

Custom Cookie Cutters 4 3

Easter Cookie Cutters 0 3

Elvis with Guitar Cookie Jar 2 2

Fire Chief Car Cookie Jar 5 0

Fish & Dinosaurs Cookie Cutters 5 0

Halloween & Fall Cookie Cutters 3 4

Icing Tools & Tips 5 0

James Dean Cookie Jar 0 1

Letters & Number Cookie Cutters 2 0

Licensed & Character Sugar Decos 6 0

Created by SplinternetMarketing.com 4 of 18 www.SplinternetMarketing.com

Page 5: Downtown dough.com search engine rankings 9 26-2010 compared to 9-1-2010 -

Internet Competitive Analysis Report 9/27/2010

Checked Keywords

This table lists all search terms for which rankings have been found in the top 20 results.

Licensed Character Pans 2 2

LorAnn Oils & Flavors 2 2

Luster Dust 1 0

Martha Stewart Magazine Cutters 4 0

Mini Cookie Cutters 4 0

Mint Molds 0 3

Musical Instruments Cookie Cutters 3 0

Non-Pariels & Jimmies 3 0

Total 112 49

Checked Search Engines

This table lists all search engines for which rankings have been found in the top 20 results.

Search Engine Listings OnPage 1

Listings OnPage 2

AllTheWeb (preset settings) 15 8

AltaVista.com (U.S.) 17 7

AOL.com 12 7

Ask.com 9 4

Bing.com 24 8

Google.com (AJAX version) 13 7

Yahoo.com 22 8

Total 112 49

Created by SplinternetMarketing.com 5 of 18 www.SplinternetMarketing.com

Page 6: Downtown dough.com search engine rankings 9 26-2010 compared to 9-1-2010 -

Internet Competitive Analysis Report 9/27/2010

Ranking Results

AllTheWeb (preset settings)

Keyword URL Pos. Page Old Pos. Change

Ann Clark Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=25...=Ann+Clark+Cookie+Cutters

10 1 13 +3

Betty Boop in Taxi Cookie Jar http://www.downtowndough.com/shopexd.asp?id=9288

12 2 - new

Biker Cookie Jar http://www.downtowndough.com/shopexd.asp?id=5974

6 1 - new

Bird and Bug Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=94...rd+and+Bug+Cookie+Cutters

2 1 2 same

Boats Cookie cutters http://www.downtowndough.com 5 1 8 +3

Candy Writers & Gel Writers http://www.downtowndough.com/shopdisplayproducts.asp?id=75...y+Writers+%26+Gel+Writers

1 1 - new

Cars Cookie Cutter http://www.downtowndough.com 11 2 15 +4

Cat & Dog Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=24...at+%26+Dog+Cookie+Cutters

1 1 - new

Color Spray Mist http://www.downtowndough.com/shopdisplayproducts.asp?id=76&cat=Color+Spray+Mist

5 1 9 +4

Comfort Grip Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=27...mfort+Grip+Cookie+Cutters

3 1 3 same

Cookie Cutter Sets http://www.downtowndough.com/shopdisplayproducts.asp?id=91&cat=cookie+cutter+sets

18 2 24 +6

Cookie Cutters http://www.downtowndough.com 4 1 7 +3

Copper Cookie Cutters http://downtowndough.com/shopdisplayproducts.asp?id=28&cat=Copper+Cookie+Cutters

8 1 - new

Cupcake Cups http://www.downtowndough.com/shopdisplayproducts.asp?id=105&cat=Cupcake+Cups+%26+Wraps

23 3 12 -11

Custom Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp

1 1 - new

Easter Cookie Cutters http://downtowndough.com/shopdisplayproducts.asp?id=29&cat...%26+Spring+Cookie+Cutters

11 2 13 +2

Created by SplinternetMarketing.com 6 of 18 www.SplinternetMarketing.com

Page 7: Downtown dough.com search engine rankings 9 26-2010 compared to 9-1-2010 -

Internet Competitive Analysis Report 9/27/2010

Keyword URL Pos. Page Old Pos. Change

Halloween & Fall Cookie Cutters http://www.downtowndough.com 11 2 - new

Licensed & Character Sugar Decos http://www.downtowndough.com/shopdisplayproducts.asp?id=84...%26+Character+Sugar+Decos

1 1 1 same

Licensed Character Pans http://www.downtowndough.com/shopdisplaycategories.asp?id=...Tools%2C+Pans+%26+Gadgets

14 2 17 +3

LorAnn Oils & Flavors http://www.downtowndough.com/shopdisplayproducts.asp?id=80&cat=LorAnn+Oils+%26+Flavors

13 2 11 -2

Mini Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=34&cat=Mini+Cookie+Cutters

4 1 - new

Mint Molds http://www.downtowndough.com/shopdisplayproducts.asp?id=50&cat=mint+molds

11 2 11 same

Musical Instruments Cookie Cutters http://www.downtowndough.com 2 1 4 +2

Non-Pariels & Jimmies http://downtowndough.com/shopdisplayproducts.asp?id=81&cat=Non-Pariels+%26+Jimmies

1 1 1 same

Rankings on AllTheWeb (preset settings)

Licensed & Character Sugar Decos - www.downtowndough.com/shopdisplayproducts.asp?id=84...%26+Character+Sugar+Decos

Non-Pariels & Jimmies - downtowndough.com/shopdisplayproducts.asp?id=81&cat=Non-Pariels+%26+Jimmies

Candy Writers & Gel Writers - www.downtowndough.com/shopdisplayproducts.asp?id=75...y+Writers+%26+Gel+Writers

Cat & Dog Cookie Cutters - www.downtowndough.com/shopdisplayproducts.asp?id=24...at+%26+Dog+Cookie+Cutters

Custom Cookie Cutters - www.downtowndough.com/shopdisplayproducts.asp

9/26/20109/24/20109/22/20109/20/20109/18/20109/16/20109/14/20109/12/20109/10/20109/8/20109/6/20109/4/20109/2/2010

Posi

tion

5

AltaVista.com (U.S.)

Keyword URL Pos. Page Old Pos. Change

Ann Clark Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=25&cat=Ann+Clark+Cookie+Cutters

10 1 13 +3

Betty Boop in Taxi Cookie Jar http://www.downtowndough.com/shopexd.asp?id=9288

12 2 - new

Biker Cookie Jar http://www.downtowndough.com/shopexd.asp?id=5974

5 1 - new

Created by SplinternetMarketing.com 7 of 18 www.SplinternetMarketing.com

Page 8: Downtown dough.com search engine rankings 9 26-2010 compared to 9-1-2010 -

Internet Competitive Analysis Report 9/27/2010

Keyword URL Pos. Page Old Pos. Change

Bird and Bug Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=94&cat=Birds+and+Bugs

2 1 - new

Boats Cookie cutters http://www.downtowndough.com 5 1 8 +3

Candy Writers & Gel Writers http://www.downtowndough.com/shopdisplayproducts.asp?id=75&cat=Candy+Writers+%26+Gel+Writers

1 1 - new

Cars Cookie Cutter http://www.downtowndough.com 10 1 14 +4

Cat & Dog Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=24&cat=Cat+%26+Dog+Cookie+Cutters

1 1 - new

Color Spray Mist http://www.downtowndough.com/shopdisplayproducts.asp?id=76&cat=Color+Spray+Mist

5 1 9 +4

Comfort Grip Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=27&cat=Comfort+Grip+Cookie+Cutters

3 1 3 same

Cookie Cutter Sets http://www.downtowndough.com/shopdisplayproducts.asp?id=91&cat=cookie+cutter+sets

18 2 24 +6

Cookie Cutters http://www.downtowndough.com 4 1 7 +3

Copper Cookie Cutters http://downtowndough.com/shopdisplayproducts.asp?id=28&cat=Copper+Cookie+Cutters

8 1 - new

Cupcake Cups http://www.downtowndough.com/shopdisplayproducts.asp?id=105&cat=Cupcake+Cups+%26+Wraps

22 3 12 -10

Custom Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp

1 1 - new

Easter Cookie Cutters http://downtowndough.com/shopdisplayproducts.asp?id=29&cat=Easter+%26+Spring+Cookie+Cutters

11 2 13 +2

Halloween & Fall Cookie Cutters http://www.downtowndough.com 11 2 - new

Licensed & Character Sugar Decos http://www.downtowndough.com/shopdisplayproducts.asp?id=84&cat=Li...%26+Character+Sugar+Decos

1 1 1 same

Licensed Character Pans http://www.downtowndough.com/shopdisplaycategories.asp?id=108&cat...Tools%2C+Pans+%26+Gadgets

13 2 16 +3

LorAnn Oils & Flavors http://www.downtowndough.com/shopdisplayproducts.asp?id=80&cat=LorAnn+Oils+%26+Flavors

13 2 12 -1

Martha Stewart Magazine Cutters http://downtowndough.com/shopdispl 2 1 - new

Created by SplinternetMarketing.com 8 of 18 www.SplinternetMarketing.com

Page 9: Downtown dough.com search engine rankings 9 26-2010 compared to 9-1-2010 -

Internet Competitive Analysis Report 9/27/2010

Keyword URL Pos. Page Old Pos. Change

ayproducts.asp?id=102&cat=Martha+Stewart+Magazine+Cutters

Mini Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=34&cat=Mini+Cookie+Cutters

4 1 - new

Mint Molds http://www.downtowndough.com/shopdisplayproducts.asp?id=50&cat=mint+molds

11 2 11 same

Musical Instruments Cookie Cutters http://www.downtowndough.com 2 1 4 +2

Non-Pariels & Jimmies http://downtowndough.com/shopdisplayproducts.asp?id=81&cat=Non-Pariels+%26+Jimmies

1 1 1 same

Rankings on AltaVista.com (U.S.)

9/26/20109/24/20109/22/20109/20/20109/18/20109/16/20109/14/20109/12/20109/10/20109/8/20109/6/20109/4/20109/2/2010

Posi

tion

1

AOL.com

Keyword URL Pos. Page Old Pos. Change

Ann Clark Cookie Cutters http://downtowndough.com/shopdisplayproducts.asp?id=25&cat=Ann+Clark+Cookie+Cutters

5 1 - new

Betty Boop in Taxi Cookie Jar http://www.downtowndough.com/shopdisplayproducts.asp?id=18&cat=Cookie+Jars

5 1 4 -1

Biker Cookie Jar http://www.downtowndough.com/shopdisplayproducts.asp?id=18&cat=Cookie+Jars

19 2 14 -5

Bird and Bug Cookie Cutters http://www.downtowndough.com 6 1 14 +8

Boats Cookie cutters http://downtowndough.com/shopdisplayproducts.asp?id=45&cat=Cars%2C+Boats%2C+Planes+%26+Trains+Cookie+Cutters

3 1 7 +4

Created by SplinternetMarketing.com 9 of 18 www.SplinternetMarketing.com

Page 10: Downtown dough.com search engine rankings 9 26-2010 compared to 9-1-2010 -

Internet Competitive Analysis Report 9/27/2010

Keyword URL Pos. Page Old Pos. Change

Cars Cookie Cutter http://downtowndough.com/shopdisplayproducts.asp?id=45&cat=Cars%2C+Boats%2C+Planes+%26+Trains+Cookie+Cutters

16 2 17 +1

Cat in the Hat Cookie Jar http://www.downtowndough.com/shopdisplayproducts.asp?id=18&cat=Cookie+Jars

13 2 12 -1

Chili Peppers Cookie Jar http://www.downtowndough.com/shopdisplayproducts.asp?id=18&cat=Cookie+Jars

16 2 11 -5

Comfort Grip Cookie Cutters http://www.downtowndough.com 19 2 22 +3

Cookie Cutters http://www.downtowndough.com 5 1 5 same

Copper Cookie Cutters http://www.downtowndough.com 20 3 15 -5

Custom Cookie Cutters http://www.downtowndough.com 5 1 5 same

Easter Cookie Cutters http://www.downtowndough.com 19 2 - new

Fire Chief Car Cookie Jar http://www.downtowndough.com/shopdisplayproducts.asp?id=18&cat=Cookie+Jars

2 1 1 -1

Fish & Dinosaurs Cookie Cutters http://downtowndough.com/shopdisplayproducts.asp?id=30&cat=Fish+%26+Dinosaurs+Cookie+Cutters

1 1 1 same

Halloween & Fall Cookie Cutters http://www.downtowndough.com 9 1 16 +7

Icing Tools & Tips http://www.downtowndough.com/shopdisplayproducts.asp?id=56&cat=Icing+Tools+%26+Tips

1 1 - new

James Dean Cookie Jar http://www.downtowndough.com/shopdisplayproducts.asp?id=18&cat=Cookie+Jars

18 2 13 -5

Licensed & Character Sugar Decos http://www.downtowndough.com/shopdisplayproducts.asp?id=84&cat=Licensed+%26+Character+Sugar+Decos

1 1 1 same

Mini Cookie Cutters http://www.downtowndough.com 27 3 - new

Musical Instruments Cookie Cutters http://downtowndough.com/shopdisplayproducts.asp?id=35&cat=Musical+Cookie+Cutters

4 1 - new

Created by SplinternetMarketing.com 10 of 18 www.SplinternetMarketing.com

Page 11: Downtown dough.com search engine rankings 9 26-2010 compared to 9-1-2010 -

Internet Competitive Analysis Report 9/27/2010

Rankings on AOL.com

9/26/20109/24/20109/22/20109/20/20109/18/20109/16/20109/14/20109/12/20109/10/20109/8/20109/6/20109/4/20109/2/2010

Posi

tion

5

Ask.com

Keyword URL Pos. Page Old Pos. Change

Ann Clark Cookie Cutters http://downtowndough.com/shopdisplayproducts.asp?id=25&cat=Ann+Clark+Cookie+Cutters

5 1 - new

Betty Boop in Taxi Cookie Jar http://www.downtowndough.com/shopdisplayproducts.asp?id=18&cat=Cookie+Jars

7 1 6 -1

Bird and Bug Cookie Cutters http://www.downtowndough.com 9 1 13 +4

Boats Cookie cutters http://www.downtowndough.com 5 1 6 +1

Candy Writers & Gel Writers http://www.downtowndough.com 3 1 5 +2

Chili Peppers Cookie Jar http://www.downtowndough.com/shopdisplayproducts.asp?id=18&cat=Cookie+Jars

14 2 12 -2

Comfort Grip Cookie Cutters http://www.downtowndough.com 21 3 19 -2

Cookie Cutters http://www.downtowndough.com 10 2 10 same

Custom Cookie Cutters http://www.downtowndough.com 12 2 13 +1

Elvis with Guitar Cookie Jar http://www.downtowndough.com/shopdisplayproducts.asp?id=18&cat=Cookie+Jars

5 1 5 same

Fire Chief Car Cookie Jar http://www.downtowndough.com/shopdisplayproducts.asp?id=18&cat=Cookie+Jars

3 1 1 -2

Fish & Dinosaurs Cookie Cutters http://downtowndough.com/shopdisplayproducts.asp?id=30&cat=Fish+%26+Dinosaurs+Cookie+Cutters

1 1 1 same

Halloween & Fall Cookie Cutters http://www.downtowndough.com 12 2 17 +5

Icing Tools & Tips http://www.downtowndough.com/sho 1 1 - new

Created by SplinternetMarketing.com 11 of 18 www.SplinternetMarketing.com

Page 12: Downtown dough.com search engine rankings 9 26-2010 compared to 9-1-2010 -

Internet Competitive Analysis Report 9/27/2010

Keyword URL Pos. Page Old Pos. Change

pdisplayproducts.asp?id=56&cat=Icing+Tools+%26+Tips

Rankings on Ask.com

Fish & Dinosaurs Cookie Cutters - downtowndough.com/shopdisplayproducts.asp?id=30&cat=Fish+%26+Dinosaurs+Cookie+Cutters

Icing Tools & Tips - www.downtowndough.com/shopdisplayproducts.asp?id=56&cat=Icing+Tools+%26+Tips

Fire Chief Car Cookie Jar - www.downtowndough.com/shopdisplayproducts.asp?id=18&cat=Cookie+Jars

Candy Writers & Gel Writers - www.downtowndough.com

Elvis with Guitar Cookie Jar - www.downtowndough.com/shopdisplayproducts.asp?id=18&cat=Cookie+Jars

9/26/20109/24/20109/22/20109/20/20109/18/20109/16/20109/14/20109/12/20109/10/20109/8/20109/6/20109/4/20109/2/2010

Posi

tion

10

5

Bing.com

Keyword URL Pos. Page Old Pos. Change

Animal Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=23&cat=Animal+Cookie+Cutters

7 1 3 -4

Ann Clark Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=25&cat=Ann+Clark+Cookie+Cutters

4 1 12 +8

Betty Boop in Taxi Cookie Jar http://www.downtowndough.com/shopexd.asp?id=9288

20 2 30 +10

Biker Cookie Jar http://www.downtowndough.com/shopdisplayproducts.asp?id=18&cat=Cookie+Jars

13 2 9 -4

Bird and Bug Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=94&cat=Birds+and+Bugs

3 1 4 +1

Boats Cookie cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=45&cat=Cars%2C+Boats%2C+Planes+%26+Trains+Cookie+Cutters

3 1 3 same

Candy Molds http://www.downtowndough.com/shopdisplayproducts.asp?id=48&cat=Candy+Molds

10 1 5 -5

Candy Writers & Gel Writers http://www.downtowndough.com/shopdisplayproducts.asp?id=75&cat=Candy+Writers+%26+Gel+Writers

1 1 1 same

Cars Cookie Cutter http://www.downtowndough.com/shopdisplayproducts.asp?id=45&cat=Car

17 2 18 +1

Created by SplinternetMarketing.com 12 of 18 www.SplinternetMarketing.com

Page 13: Downtown dough.com search engine rankings 9 26-2010 compared to 9-1-2010 -

Internet Competitive Analysis Report 9/27/2010

Keyword URL Pos. Page Old Pos. Change

s%2C+Boats%2C+Planes+%26+Trains+Cookie+Cutters

Cat & Dog Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=24&cat=Cat+%26+Dog+Cookie+Cutters

6 1 3 -3

Chili Peppers Cookie Jar http://www.downtowndough.com/shopexd.asp?id=9034

27 3 28 +1

Clothing and Accessories http://www.downtowndough.com/shopdisplayproducts.asp?id=98&cat=Clothing+and+Accessories

3 1 - new

Color Spray Mist http://www.downtowndough.com/shopdisplayproducts.asp?id=76&cat=Color+Spray+Mist

2 1 2 same

Comfort Grip Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=27&cat=Comfort+Grip+Cookie+Cutters

3 1 3 same

Cookie Cutter Sets http://www.downtowndough.com/shopdisplayproducts.asp?id=91&cat=Cookie+Cutter+Sets

3 1 5 +2

Cookie Cutters http://downtowndough.com 15 2 8 -7

Cookie Jars http://www.downtowndough.com/shopdisplayproducts.asp?id=18&cat=Cookie+Jars

13 2 6 -7

Copper Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=28&cat=Copper+Cookie+Cutters

5 1 3 -2

Custom Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=87&cat=Custom+Cutters

15 2 19 +4

Elvis with Guitar Cookie Jar http://www.downtowndough.com/shopexd.asp?id=9027

11 2 9 -2

Fire Chief Car Cookie Jar http://www.downtowndough.com/shopexd.asp?id=6000

2 1 2 same

Fish & Dinosaurs Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=30&cat=Fish+%26+Dinosaurs+Cookie+Cutters

1 1 1 same

Halloween & Fall Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=32&cat=Halloween+%26+Fall+Cookie+Cutters

1 1 1 same

Icing Tools & Tips http://www.downtowndough.com/shopdisplayproducts.asp?id=56&cat=Icing+Tools+%26+Tips

1 1 1 same

James Dean Cookie Jar http://www.downtowndough.com/shopexd.asp?id=6007

25 3 16 -9

Created by SplinternetMarketing.com 13 of 18 www.SplinternetMarketing.com

Page 14: Downtown dough.com search engine rankings 9 26-2010 compared to 9-1-2010 -

Internet Competitive Analysis Report 9/27/2010

Keyword URL Pos. Page Old Pos. Change

Letters & Number Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=33&cat=Letters+%26+Number+Cookie+Cutters

2 1 3 +1

Licensed & Character Sugar Decos http://www.downtowndough.com/shopdisplayproducts.asp?id=84&cat=Licensed+%26+Character+Sugar+Decos

1 1 1 same

Licensed Character Pans http://www.downtowndough.com/shopdisplayproducts.asp?id=57&cat=Licensed+and+Character+Pans

4 1 2 -2

LorAnn Oils & Flavors http://www.downtowndough.com/shopdisplayproducts.asp?id=80&cat=LorAnn+Oils+%26+Flavors

3 1 3 same

Luster Dust http://www.downtowndough.com/shopdisplayproducts.asp?id=95&cat=Luster+Dust

6 1 2 -4

Martha Stewart Magazine Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=102&cat=Martha+Stewart+Magazine+Cutters

2 1 1 -1

Mini Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=34&cat=Mini+Cookie+Cutters

2 1 2 same

Mint Molds http://www.downtowndough.com/shopdisplayproducts.asp?id=50&cat=Mint+Molds

14 2 4 -10

Non-Pariels & Jimmies http://www.downtowndough.com/shopdisplayproducts.asp?id=81&cat=Non%2DPariels+%26+Jimmies

1 1 1 same

Rankings on Bing.com

9/26/20109/24/20109/22/20109/20/20109/18/20109/16/20109/14/20109/12/20109/10/20109/8/20109/6/20109/4/20109/2/2010

Posi

tion

1

Google.com (AJAX version)

Created by SplinternetMarketing.com 14 of 18 www.SplinternetMarketing.com

Page 15: Downtown dough.com search engine rankings 9 26-2010 compared to 9-1-2010 -

Internet Competitive Analysis Report 9/27/2010

Keyword URL Pos. Page Old Pos. Change

Ann Clark Cookie Cutters http://downtowndough.com/shopdisplayproducts.asp?id=25&cat=Ann+Clark+Cookie+Cutters

5 1 - new

Betty Boop in Taxi Cookie Jar http://www.downtowndough.com/shopdisplayproducts.asp?id=18&cat=Cookie+Jars

7 1 - new

Biker Cookie Jar http://www.downtowndough.com/shopdisplayproducts.asp?id=18&cat=Cookie+Jars

20 2 - new

Bird and Bug Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=94&cat=birds+and+bugs

3 1 - new

Boats Cookie cutters http://downtowndough.com/shopdisplayproducts.asp?id=45&cat=Cars%2C+Boats%2C+Planes+%26+Trains+Cookie+Cutters

10 1 - new

Candy Writers & Gel Writers http://www.downtowndough.com/shopdisplayproducts.asp?id=75&cat=Candy+Writers+%26+Gel+Writers

1 1 - new

Cars Cookie Cutter http://downtowndough.com/shopdisplayproducts.asp?id=45&cat=Cars%2C+Boats%2C+Planes+%26+Trains+Cookie+Cutters

16 2 - new

Cat & Dog Cookie Cutters http://downtowndough.com/shopdisplayproducts.asp?id=24&cat=Cat+%26+Dog+Cookie+Cutters

15 2 - new

Cat in the Hat Cookie Jar http://www.downtowndough.com/shopdisplayproducts.asp?id=18&cat=Cookie+Jars

14 2 - new

Chili Peppers Cookie Jar http://www.downtowndough.com/shopdisplayproducts.asp?id=18&cat=Cookie+Jars

20 2 - new

Comfort Grip Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=27&cat=comfort+grip+cookie+cutters

14 2 - new

Cookie Cutters http://www.downtowndough.com 1 1 - new

Copper Cookie Cutters http://www.downtowndough.com 21 3 - new

Custom Cookie Cutters http://www.downtowndough.com 1 1 - new

Elvis with Guitar Cookie Jar http://www.downtowndough.com/shopdisplayproducts.asp?id=18&cat=Cookie+Jars

6 1 - new

Fire Chief Car Cookie Jar http://www.downtowndough.com/shopdisplayproducts.asp?id=18&cat=Cookie+Jars

3 1 - new

Created by SplinternetMarketing.com 15 of 18 www.SplinternetMarketing.com

Page 16: Downtown dough.com search engine rankings 9 26-2010 compared to 9-1-2010 -

Internet Competitive Analysis Report 9/27/2010

Keyword URL Pos. Page Old Pos. Change

Fish & Dinosaurs Cookie Cutters http://downtowndough.com/shopdisplayproducts.asp?id=30&cat=Fish+%26+Dinosaurs+Cookie+Cutters

1 1 - new

Halloween & Fall Cookie Cutters http://downtowndough.com/shopdisplayproducts.asp?id=32&cat=Halloween+%26+Fall+Cookie+Cutters

12 2 - new

Icing Tools & Tips http://www.downtowndough.com/shopdisplayproducts.asp?id=56&cat=Icing+Tools+%26+Tips

1 1 - new

Licensed & Character Sugar Decos http://www.downtowndough.com/shopdisplayproducts.asp?id=84&cat=Licensed+%26+Character+Sugar+Decos

1 1 - new

Martha Stewart Magazine Cutters http://www.downtowndough.com 6 1 - new

Yahoo.com

Keyword URL Pos. Page Old Pos. Change

Animal Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=23&cat=Animal+Cookie+Cutters

7 1 3 -4

Ann Clark Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=25&cat=Ann+Clark+Cookie+Cutters

4 1 15 +11

Betty Boop in Taxi Cookie Jar http://www.downtowndough.com/shopexd.asp?id=9288

20 2 - new

Biker Cookie Jar http://www.downtowndough.com/shopdisplayproducts.asp?id=18&cat=Cookie+Jars

13 2 23 +10

Bird and Bug Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=94&cat=Birds+and+Bugs

3 1 - new

Boats Cookie cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=45&cat=Cars%2C+Boats%2C+Planes+%26+Trains+Cookie+Cutters

3 1 4 +1

Candy Molds http://www.downtowndough.com/shopdisplayproducts.asp?id=48&cat=Candy+Molds

10 1 5 -5

Candy Writers & Gel Writers http://www.downtowndough.com/shopdisplayproducts.asp?id=75&cat=Candy+Writers+%26+Gel+Writers

1 1 1 same

Cars Cookie Cutter http://www.downtowndough.com/shopdisplayproducts.asp?id=45&cat=Cars%2C+Boats%2C+Planes+%26+Trai

18 2 18 same

Created by SplinternetMarketing.com 16 of 18 www.SplinternetMarketing.com

Page 17: Downtown dough.com search engine rankings 9 26-2010 compared to 9-1-2010 -

Internet Competitive Analysis Report 9/27/2010

Keyword URL Pos. Page Old Pos. Change

ns+Cookie+Cutters

Cat & Dog Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=24&cat=Cat+%26+Dog+Cookie+Cutters

6 1 3 -3

Chili Peppers Cookie Jar http://www.downtowndough.com/shopexd.asp?id=9034

17 2 - new

Clothing and Accessories http://www.downtowndough.com/shopdisplayproducts.asp?id=98&cat=Clothing+and+Accessories

3 1 - new

Color Spray Mist http://www.downtowndough.com/shopdisplayproducts.asp?id=76&cat=Color+Spray+Mist

2 1 2 same

Comfort Grip Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=27&cat=Comfort+Grip+Cookie+Cutters

3 1 3 same

Cookie Cutter Sets http://www.downtowndough.com/shopdisplayproducts.asp?id=91&cat=Cookie+Cutter+Sets

3 1 5 +2

Cookie Cutters http://downtowndough.com 15 2 - new

Cookie Jars http://www.downtowndough.com/shopdisplayproducts.asp?id=18&cat=Cookie+Jars

13 2 - new

Copper Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=28&cat=Copper+Cookie+Cutters

5 1 - new

Custom Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=87&cat=Custom+Cutters

15 2 - new

Elvis with Guitar Cookie Jar http://www.downtowndough.com/shopexd.asp?id=9027

11 2 9 -2

Fire Chief Car Cookie Jar http://www.downtowndough.com/shopexd.asp?id=6000

2 1 - new

Fish & Dinosaurs Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=30&cat=Fish+%26+Dinosaurs+Cookie+Cutters

1 1 1 same

Halloween & Fall Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=32&cat=Halloween+%26+Fall+Cookie+Cutters

1 1 - new

Icing Tools & Tips http://www.downtowndough.com/shopdisplayproducts.asp?id=56&cat=Icing+Tools+%26+Tips

1 1 - new

James Dean Cookie Jar http://www.downtowndough.com/shopexd.asp?id=6007

25 3 - new

Created by SplinternetMarketing.com 17 of 18 www.SplinternetMarketing.com

Page 18: Downtown dough.com search engine rankings 9 26-2010 compared to 9-1-2010 -

Internet Competitive Analysis Report 9/27/2010

Keyword URL Pos. Page Old Pos. Change

Letters & Number Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=33&cat=Letters+%26+Number+Cookie+Cutters

2 1 - new

Licensed & Character Sugar Decos http://www.downtowndough.com/shopdisplayproducts.asp?id=84&cat=Licensed+%26+Character+Sugar+Decos

1 1 1 same

Licensed Character Pans http://www.downtowndough.com/shopdisplayproducts.asp?id=57&cat=Licensed+and+Character+Pans

4 1 - new

LorAnn Oils & Flavors http://www.downtowndough.com/shopdisplayproducts.asp?id=80&cat=LorAnn+Oils+%26+Flavors

3 1 12 +9

Martha Stewart Magazine Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=102&cat=Martha+Stewart+Magazine+Cutters

2 1 3 +1

Mini Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=34&cat=Mini+Cookie+Cutters

2 1 2 same

Rankings on Yahoo.com

9/26/20109/24/20109/22/20109/20/20109/18/20109/16/20109/14/20109/12/20109/10/20109/8/20109/6/20109/4/20109/2/2010

Posi

tion

1

Created by SplinternetMarketing.com 18 of 18 www.SplinternetMarketing.com