downs & associates
DESCRIPTION
Capabilities Brochure.TRANSCRIPT
1146 Thermo Village Road
New Stanton, PA 15672
Office Hours: M-F 9am - 5pm
[p] 724.755.0818
[f] 724.755.0838
[ view portfolio @ ]
www.downscreative.com
[ ]1
;
2
[ hi. nice to meet you ]
[ C
ON
TA
CT
US
]
We are DOWNS AND ASSOCIATES, a full service
advertising and design agency. We are smart, creative, professional
and fun. Read fur ther, we hope you will agree.
2
1146 Thermo Village Road
New Stanton, PA 15672
Office Hours: M-F 9am - 5pm
[p] 724.755.0818
[f] 724.755.0838[e] [email protected]
[ view portfolio @ ]
www.downscreative.com
Downs & Associates is a graphic design studio experienced in
various mediums of advertising. Graphic design, illustration,
print management, video production, media buying, direct
mail, display and multimedia development are among the
services we provide.
a brief introduction
VALERIE
MIKE
the bossSCOTT DOWNS
ROSSLYN
TODD
to our production
[ we look forward to working with you. ]
CAROLE
[ ]1
;
2
[ hi. nice to meet you ]
[ C
ON
TA
CT
US
]
We are DOWNS AND ASSOCIATES, a full service
advertising and design agency. We are smart, creative, professional
and fun. Read fur ther, we hope you will agree.
2
1146 Thermo Village Road
New Stanton, PA 15672
Office Hours: M-F 9am - 5pm
[p] 724.755.0818
[f] 724.755.0838[e] [email protected]
[ view portfolio @ ]
www.downscreative.com
Downs & Associates is a graphic design studio experienced in
various mediums of advertising. Graphic design, illustration,
print management, video production, media buying, direct
mail, display and multimedia development are among the
services we provide.
a brief introduction
VALERIE
MIKE
the bossSCOTT DOWNS
ROSSLYN
TODD
to our production
[ we look forward to working with you. ]
CAROLE
99
(b4)
[ ]In 1999 we rolled up our shirt sleaves, and
went OLD SCHOOL on our office space.
Renovation of the
1910 KAMERER SCHOOL
[circa 1999]
[ The Process ]
As part of our process, we meet with new clients in order to get a clear and full understanding of who they are. What do they offer? What is the definition of their product? Is there a clear unique selling point? What are their strengths/weaknesses? What does the client feel their strengths/weaknesses are? What advertising process are they currently using? Have they collected data to track the effectiveness of that process? What budget structure do they have to work with? First, our primary goal is to simply collect data.
We then analyze their specific market needs and put together a plan in order to achieve our clients specific goals.
Establish what mediums (TV, mail, e-mail, web, radio... etc.) will be the most cost effective. There may be cases where market surveys, case studies, 3-D animation, professional copywriting or other specific services are needed. If Downs & Associates doesn’t do it in house, we have a network of business partnerships to make it happen. This strategy promotes higher cost effectiveness for clients and keeps our overhead low.
Review our recommendations with the client and agree on an advertising schedule.
Establish timelines for completion.
Allocate funds appropriately for each medium and implement the marketing plan.
1
2
3
4
5
6
17
99
(b4)
[ ]In 1999 we rolled up our shirt sleaves, and
went OLD SCHOOL on our office space.
Renovation of the
1910 KAMERER SCHOOL
[circa 1999]
[ The Process ]
As part of our process, we meet with new clients in order to get a clear and full understanding of who they are. What do they offer? What is the definition of their product? Is there a clear unique selling point? What are their strengths/weaknesses? What does the client feel their strengths/weaknesses are? What advertising process are they currently using? Have they collected data to track the effectiveness of that process? What budget structure do they have to work with? First, our primary goal is to simply collect data.
We then analyze their specific market needs and put together a plan in order to achieve our clients specific goals.
Establish what mediums (TV, mail, e-mail, web, radio... etc.) will be the most cost effective. There may be cases where market surveys, case studies, 3-D animation, professional copywriting or other specific services are needed. If Downs & Associates doesn’t do it in house, we have a network of business partnerships to make it happen. This strategy promotes higher cost effectiveness for clients and keeps our overhead low.
Review our recommendations with the client and agree on an advertising schedule.
Establish timelines for completion.
Allocate funds appropriately for each medium and implement the marketing plan.
1
2
3
4
5
6
17
[ D
ES
IGN
]
[ W
EB
]
If it can be conceived, it can be achieved. Whether the need is for a complete graphic identity or a simple direct mail piece, our seasoned staff at Downs & Associates are equipped to create just the right imagery. Design is the fun part of the business. No matter what media we’re working in, print, web, video, or traditional stage building, it all starts with a vision.
The future is here and it’s all just a click away. Website construction, splash pages, hot links, shopping carts, buttons, skyscraper and banner ads are all part of the exciting world of e-marketing. Whatever you need in this fast-paced high tech medium, it’s made easy through Downs & Associates.
We began over 20 years ago as an offset printing broker. As a matter of fact, the “Associates” part of Downs were the various printers that worked with us in those early days. Over the years, we have evolved into a much more diverse service center, but our roots still have a strong knowledge in the printing industry.
Traditional, web, silk screen, and digital printing are the venue for today’s market and we handle it all. We match the print project to the vendor(s) that are best equipped to produce it. Many considerations are made before awarding a bid to a vendor. How well matched the job is to the equipment, production time, customer service reliability andcost are all important to the deci-sion making process.
Everybody at the race track says their horse is the fastest, not true. Building a balanced, well-planned media strategy is key to the success of any ad campaign. We take into consideration your specific demographic and psychographics and run the numbers. You know before any money is spent who, what, when and how much. Not only do we build the flight schedules in the right media that makes sense for you, but we also can ensure that the points promised are realized. You should get what you pay for.
[ P
RIN
T ]
[ M
ED
IA B
UY
ING
]
[ gather ‘round. ]
mm
m. fre
sh, c
lean
de
sign
s...
6
RYAN HOMES • LEGACY New product line, new target market... That calls for a
new look. Ryan homes was looking to tap into the discerning 55+ market with high end, one
story living. High end printing, premium papers, spot varnishes and upscale photography
were the ticket for these discriminating buyers. They liked it so much they asked us to design
a pocket folder, business cards and informals [with envelopes] to match.
RWS CUSTOM HOMES This local builder was looking for
a solid foundation when it came to presenting their homes. Boy are
we proud of this 48 page catalog. We took care of every aspect
of this project, from photos to print brokering. Then bucking the
trend, we chose a landscape layout to better feature the impressive
product. Downs and Associates made a completely custom catalog for a
completely unique builder. Feel free to thumb through the pages
yourself at: http://www.rwscustomhomes.com/floorPlans/default.aspx
165 CHROME The guys at I-65 Chrome Shop in
Remington Indiana asked us to revamp their identity and
bring them into the online community with their web presence.
Star ting simple, we created a new logo and business
identity. We have since worked through the processes of shooting
product photography & video, creating a new website with
simple client management, and developed a graphic standard
for all print and digital media.
[ that’s snazzy! ]
7One of the in-house services we offer our clients is the ability to digitally print large format displays and banners up to 44 in. x 15 ft. The quality is photographic and the media is diverse. Prints can be mounted on various substrates such as foam core or ultra board. Epson ultrabright inks are used and can be used for either interior or exterior displays.
This is a favorite for our creative team. Many compa-nies need help creating dynamic presentations for sales or development meetings. Using still pictures, charts, video clips and sound bites, we can work with you to combine the elements into interactive CD ROMs, DVDs or Powerpoint presentations.
Lights. Camera. Action. Video and radio productions are an exciting part of any advertising portfolio. Finding the right talent and marrying it with the perfect creative is just part of the production process. Whether the production calls for a simple in-house TV spot or a full blown multi-day on location shoot, Downs will coordinate the professional teams to make it happen.
[ M
ULT
IME
DIA
][
PR
OD
UC
TIO
N ]
[ IN
-HO
US
E
PR
INT
ING
]
[ yep. even eye catching graphics. ]
[ it’s what we do. ]
• Ads • Newsletters • Annual Reports • News Releases/Features Brochures
• Newspaper Campaigns • Billboards • Original Music • Copywriting • Package Design
• Computer Presentations • Point of Sale Materials • Desktop Publishing • Direct Mail
• Editorial Writing • Printing • Graphic Design • Public Relations • Radio Commercials
• Illustrations • Research • Internet Web Sites • Signage • Logos/Letterhead Packages
• Slide Shows • Marketing Plans • Specialty Advertising • Magazine Advertising
• Media Planning/Negotiating • Strategic Planning • Media Buying/Analysis • Television Commercials
• Trade Show Displays • Video Presentations • Musical Commercials “Jingles”
[ FOR EXAMPLE... ][ portfoilio pieces ]
RYAN HOMES Print management. As a national home builder Ryan was looking for a way to save money on corporate printing. We helped them streamline by limiting the number of selling points that were effective for print. We developed a quick turnaround post card program & put the whole process online for them. Happy client... Problem solved.
SEOULFUL BODYWORK Big or small, we can develop a look and program for you. Seouful Bodywork had the skills, they just didn’t have a look to match. We went in and softened their color palette, developed a universal graphic standard and gave them a logo makeover. This small shop is ready for the big time.
In1910,AnneMariahKamererconveyedoneacreof landtothelocalschooldistrict.Aoneroomschoolhousewasbuiltonlylatertoaddanotherroom.ThetworoomschoolwasnamedtheKamererSchoolaftermyGreatGrandmother.
The building served the community until 1967when it was retired from all use. The building stoodvacant and suffered vandalism and disrepair until itwentupforsalebytheschooldistrictin1979whenitwasboughtbackbyWilliamandGilda(Kamerer)Downs.
In 1998, the restoration of the old KamererSchoolhouse began. Great pains were taken toreplicate and restore the school to its originalarchitectural design. The original bell has long agodisappearedsoareplacementbellwasdonatedbyBilland Gilda. Today the bell rests comfortably atop theschoolasatributetotheKamererlegacy.
(2DAY)
5
[ a b
rie
f h
isto
ry le
sso
n. ]
and that’s why we say“We are a little Old School,
but a lot of New”.
SIIPS WINE BAR If you’reeverinCharlottesville,Virginia,makesureyoustopandvisit
Siips,abeautifulchampagneandwinebarofferingover75winesandchampagnesbytheglass
nightly.Yum!Wehadthepleasureof jumpinginfortheirgrandopening,creatingtheirlogo,invites,
andthefullfeaturedmenu.TRENDS SELECT REALTY This
Pittsburgh based realtor came to us with
a need for an easily up-datable, constantly
evolving web presence with customizable
Realtor listings and blogs. We developed the
skeleton of the site using Wordpress, which
allowsthemtoputthemeatandpotatoesof
thecontentinthemselves,savingthemmoney!
www.trendsselect.com
CITIZENS TELECOM The local
cable provider Citizen’s Telecom Solutions of
Kecksburg,PAcametouswithadesire fora
marketingcampaignthatwoulddrivenewand
currentcustomerstowhatwouldbetheirnew
website. Sidebyside,wedevelopedadirect
mail campaign that composed of multiple hit
invitations and trial offers followed by print
ads, channel line-ups, brochures and then
eventuallythere-designof theirwebsite.
www.test.citizenstelecom.net
www.I-65 Chrome Shop We already knew
our friends at I-65 were cool. It was time to
lettherestof theworldknowittoo.Thetime
had come to add some “cool” to their web
presence.Whilewewereatit,wedressedthem
upwithanewgraphiclookandastreamlined
logotreatment.Wehelpedtomakethesebad
boyslookgood.
www.i65chromeshop.com
CLINTON ANDERSON Whenour friendandworld famoushorse trainerasked if we
would like tohelpoutwithsomepremiummerch...Whatdidwesay?Howabout“Yesplease!”
We helped this cowboy saddle up his fans with logo hats, picture frames, bandanas, photo
packages,wallclings,themedbumperstickersandmore.Happytrails!
PHOTOGRAPHY/POSTERS
For theWahlWalkaboutTourwesetup
ourgreenscreen,snappedsomefuture
cowboys and cowgirls and dropped
themonabuckingbronco!
WINDING CREEK We love a challenge. Winding Creek by Ryan Homes was one of those rare
opportunities to build on an existing base and make it our own. Ryan procured this community from
another regional builder. Confidence in the community was down locally and we were asked to come in
and evaluate the situation. After doing some local research, we found that the issue was the image that
the community was portraying. The homes were priced right, but the value of the area was not being
featured. Open spaces, beautiful setting and a connection with nature were big selling points. Adding
warm tones and spotlighting the open feel were an integral part of the success of this community.
LOGOS, LOGOS, LOGOS
From communities to corporations, we have seen our
share of logos in our offices. Each one having it’s own
set of challenges and particulars. We can help you
reimagine your identity, develop the look and have you
on your way. After all, perception is the reality, and who
doesn’t want to look their best?
SAINT VINCENT COLLEGE CENTER FOR NORTHERN APPALACHIAN STUDIES
Some of the most interesting work we have done has been courtesy of Saint Vincent College. These perfect bound,
hard back editions can be purchased at many local and national book stores. The best part is, we designed them from
cover to cover... Including the covers! Stay in school kids. Cool work like this doesn’t come across just anyone’s desk.
US DIVING • REGION III
Some clients are just plain fun to work for.
The only restriction for US Diving was we
needed to show the Capital Building in DC. No
problem. We gave them a graphic look that made
the small regional event a big splash. Programs,
tee shir ts, mugs and dive passes were the
springboard for this entertaining project.
Imaging Inc.
INTERIORS, LLC.
INTERIORS, LLC.Commercial Construction Specialists
Commercial Construction Specialists
CITIZENS TELECOM This local telephone/internet/cable carrier was seeking a look that
would put them in the same league as some of the big carriers. We advised them on how they could
separate themselves on a local level from their large national competitors. We gave them a solid
makeover and some catchy new phrases to target a more specific market. Bring on the big guys!
WINDING CREEK We love a challenge. Winding Creek by Ryan Homes was one of those rare
opportunities to build on an existing base and make it our own. Ryan procured this community from
another regional builder. Confidence in the community was down locally and we were asked to come in
and evaluate the situation. After doing some local research, we found that the issue was the image that
the community was portraying. The homes were priced right, but the value of the area was not being
featured. Open spaces, beautiful setting and a connection with nature were big selling points. Adding
warm tones and spotlighting the open feel were an integral part of the success of this community.
LOGOS, LOGOS, LOGOS
From communities to corporations, we have seen our
share of logos in our offices. Each one having it’s own
set of challenges and particulars. We can help you
reimagine your identity, develop the look and have you
on your way. After all, perception is the reality, and who
doesn’t want to look their best?
SAINT VINCENT COLLEGE CENTER FOR NORTHERN APPALACHIAN STUDIES
Some of the most interesting work we have done has been courtesy of Saint Vincent College. These perfect bound,
hard back editions can be purchased at many local and national book stores. The best part is, we designed them from
cover to cover... Including the covers! Stay in school kids. Cool work like this doesn’t come across just anyone’s desk.
US DIVING • REGION III
Some clients are just plain fun to work for.
The only restriction for US Diving was we
needed to show the Capital Building in DC. No
problem. We gave them a graphic look that made
the small regional event a big splash. Programs,
tee shir ts, mugs and dive passes were the
springboard for this entertaining project.
Imaging Inc.
INTERIORS, LLC.
INTERIORS, LLC.Commercial Construction Specialists
Commercial Construction Specialists
CITIZENS TELECOM This local telephone/internet/cable carrier was seeking a look that
would put them in the same league as some of the big carriers. We advised them on how they could
separate themselves on a local level from their large national competitors. We gave them a solid
makeover and some catchy new phrases to target a more specific market. Bring on the big guys!
7One of the in-house services we offer our clients is the ability to digitally print large format displays and banners up to 44 in. x 15 ft. The quality is photographic and the media is diverse. Prints can be mounted on various substrates such as foam core or ultra board. Epson ultrabright inks are used and can be used for either interior or exterior displays.
This is a favorite for our creative team. Many compa-nies need help creating dynamic presentations for sales or development meetings. Using still pictures, charts, video clips and sound bites, we can work with you to combine the elements into interactive CD ROMs, DVDs or Powerpoint presentations.
Lights. Camera. Action. Video and radio productions are an exciting part of any advertising portfolio. Finding the right talent and marrying it with the perfect creative is just part of the production process. Whether the production calls for a simple in-house TV spot or a full blown multi-day on location shoot, Downs will coordinate the professional teams to make it happen.
[ M
ULT
IME
DIA
][
PR
OD
UC
TIO
N ]
[ IN
-HO
US
E
PR
INT
ING
]
[ yep. even eye catching graphics. ]
[ it’s what we do. ]
• Ads • Newsletters • Annual Reports • News Releases/Features Brochures
• Newspaper Campaigns • Billboards • Original Music • Copywriting • Package Design
• Computer Presentations • Point of Sale Materials • Desktop Publishing • Direct Mail
• Editorial Writing • Printing • Graphic Design • Public Relations • Radio Commercials
• Illustrations • Research • Internet Web Sites • Signage • Logos/Letterhead Packages
• Slide Shows • Marketing Plans • Specialty Advertising • Magazine Advertising
• Media Planning/Negotiating • Strategic Planning • Media Buying/Analysis • Television Commercials
• Trade Show Displays • Video Presentations • Musical Commercials “Jingles”
[ FOR EXAMPLE... ][ portfoilio pieces ]
RYAN HOMES Print management. As a national home builder Ryan was looking for a way to save money on corporate printing. We helped them streamline by limiting the number of selling points that were effective for print. We developed a quick turnaround post card program & put the whole process online for them. Happy client... Problem solved.
SEOULFUL BODYWORK Big or small, we can develop a look and program for you. Seouful Bodywork had the skills, they just didn’t have a look to match. We went in and softened their color palette, developed a universal graphic standard and gave them a logo makeover. This small shop is ready for the big time.
7One of the in-house services we offer our clients is the ability to digitally print large format displays and banners up to 44 in. x 15 ft. The quality is photographic and the media is diverse. Prints can be mounted on various substrates such as foam core or ultra board. Epson ultrabright inks are used and can be used for either interior or exterior displays.
This is a favorite for our creative team. Many compa-nies need help creating dynamic presentations for sales or development meetings. Using still pictures, charts, video clips and sound bites, we can work with you to combine the elements into interactive CD ROMs, DVDs or Powerpoint presentations.
Lights. Camera. Action. Video and radio productions are an exciting part of any advertising portfolio. Finding the right talent and marrying it with the perfect creative is just part of the production process. Whether the production calls for a simple in-house TV spot or a full blown multi-day on location shoot, Downs will coordinate the professional teams to make it happen.
[ M
ULT
IME
DIA
][
PR
OD
UC
TIO
N ]
[ IN
-HO
US
E
PR
INT
ING
]
[ yep. even eye catching graphics. ]
[ it’s what we do. ]
• Ads • Newsletters • Annual Reports • News Releases/Features Brochures
• Newspaper Campaigns • Billboards • Original Music • Copywriting • Package Design
• Computer Presentations • Point of Sale Materials • Desktop Publishing • Direct Mail
• Editorial Writing • Printing • Graphic Design • Public Relations • Radio Commercials
• Illustrations • Research • Internet Web Sites • Signage • Logos/Letterhead Packages
• Slide Shows • Marketing Plans • Specialty Advertising • Magazine Advertising
• Media Planning/Negotiating • Strategic Planning • Media Buying/Analysis • Television Commercials
• Trade Show Displays • Video Presentations • Musical Commercials “Jingles”
[ FOR EXAMPLE... ][ portfoilio pieces ]
RYAN HOMES Print management. As a national home builder Ryan was looking for a way to save money on corporate printing. We helped them streamline by limiting the number of selling points that were effective for print. We developed a quick turnaround post card program & put the whole process online for them. Happy client... Problem solved.
SEOULFUL BODYWORK Big or small, we can develop a look and program for you. Seouful Bodywork had the skills, they just didn’t have a look to match. We went in and softened their color palette, developed a universal graphic standard and gave them a logo makeover. This small shop is ready for the big time.
[ D
ES
IGN
]
[ W
EB
]
If it can be conceived, it can be achieved. Whether the need is for a complete graphic identity or a simple direct mail piece, our seasoned staff at Downs & Associates are equipped to create just the right imagery. Design is the fun part of the business. No matter what media we’re working in, print, web, video, or traditional stage building, it all starts with a vision.
The future is here and it’s all just a click away. Website construction, splash pages, hot links, shopping carts, buttons, skyscraper and banner ads are all part of the exciting world of e-marketing. Whatever you need in this fast-paced high tech medium, it’s made easy through Downs & Associates.
We began over 20 years ago as an offset printing broker. As a matter of fact, the “Associates” part of Downs were the various printers that worked with us in those early days. Over the years, we have evolved into a much more diverse service center, but our roots still have a strong knowledge in the printing industry.
Traditional, web, silk screen, and digital printing are the venue for today’s market and we handle it all. We match the print project to the vendor(s) that are best equipped to produce it. Many considerations are made before awarding a bid to a vendor. How well matched the job is to the equipment, production time, customer service reliability andcost are all important to the deci-sion making process.
Everybody at the race track says their horse is the fastest, not true. Building a balanced, well-planned media strategy is key to the success of any ad campaign. We take into consideration your specific demographic and psychographics and run the numbers. You know before any money is spent who, what, when and how much. Not only do we build the flight schedules in the right media that makes sense for you, but we also can ensure that the points promised are realized. You should get what you pay for.
[ P
RIN
T ]
[ M
ED
IA B
UY
ING
]
[ gather ‘round. ]
mm
m. fre
sh, c
lean
de
sign
s...
6
RYAN HOMES • LEGACY New product line, new target market... That calls for a
new look. Ryan homes was looking to tap into the discerning 55+ market with high end, one
story living. High end printing, premium papers, spot varnishes and upscale photography
were the ticket for these discriminating buyers. They liked it so much they asked us to design
a pocket folder, business cards and informals [with envelopes] to match.
RWS CUSTOM HOMES This local builder was looking for
a solid foundation when it came to presenting their homes. Boy are
we proud of this 48 page catalog. We took care of every aspect
of this project, from photos to print brokering. Then bucking the
trend, we chose a landscape layout to better feature the impressive
product. Downs and Associates made a completely custom catalog for a
completely unique builder. Feel free to thumb through the pages
yourself at: http://www.rwscustomhomes.com/floorPlans/default.aspx
165 CHROME The guys at I-65 Chrome Shop in
Remington Indiana asked us to revamp their identity and
bring them into the online community with their web presence.
Star ting simple, we created a new logo and business
identity. We have since worked through the processes of shooting
product photography & video, creating a new website with
simple client management, and developed a graphic standard
for all print and digital media.
[ that’s snazzy! ]
[ D
ES
IGN
]
[ W
EB
]
If it can be conceived, it can be achieved. Whether the need is for a complete graphic identity or a simple direct mail piece, our seasoned staff at Downs & Associates are equipped to create just the right imagery. Design is the fun part of the business. No matter what media we’re working in, print, web, video, or traditional stage building, it all starts with a vision.
The future is here and it’s all just a click away. Website construction, splash pages, hot links, shopping carts, buttons, skyscraper and banner ads are all part of the exciting world of e-marketing. Whatever you need in this fast-paced high tech medium, it’s made easy through Downs & Associates.
We began over 20 years ago as an offset printing broker. As a matter of fact, the “Associates” part of Downs were the various printers that worked with us in those early days. Over the years, we have evolved into a much more diverse service center, but our roots still have a strong knowledge in the printing industry.
Traditional, web, silk screen, and digital printing are the venue for today’s market and we handle it all. We match the print project to the vendor(s) that are best equipped to produce it. Many considerations are made before awarding a bid to a vendor. How well matched the job is to the equipment, production time, customer service reliability andcost are all important to the deci-sion making process.
Everybody at the race track says their horse is the fastest, not true. Building a balanced, well-planned media strategy is key to the success of any ad campaign. We take into consideration your specific demographic and psychographics and run the numbers. You know before any money is spent who, what, when and how much. Not only do we build the flight schedules in the right media that makes sense for you, but we also can ensure that the points promised are realized. You should get what you pay for.
[ P
RIN
T ]
[ M
ED
IA B
UY
ING
]
[ gather ‘round. ]
mm
m. fre
sh, c
lean
de
sign
s...
6
RYAN HOMES • LEGACY New product line, new target market... That calls for a
new look. Ryan homes was looking to tap into the discerning 55+ market with high end, one
story living. High end printing, premium papers, spot varnishes and upscale photography
were the ticket for these discriminating buyers. They liked it so much they asked us to design
a pocket folder, business cards and informals [with envelopes] to match.
RWS CUSTOM HOMES This local builder was looking for
a solid foundation when it came to presenting their homes. Boy are
we proud of this 48 page catalog. We took care of every aspect
of this project, from photos to print brokering. Then bucking the
trend, we chose a landscape layout to better feature the impressive
product. Downs and Associates made a completely custom catalog for a
completely unique builder. Feel free to thumb through the pages
yourself at: http://www.rwscustomhomes.com/floorPlans/default.aspx
165 CHROME The guys at I-65 Chrome Shop in
Remington Indiana asked us to revamp their identity and
bring them into the online community with their web presence.
Star ting simple, we created a new logo and business
identity. We have since worked through the processes of shooting
product photography & video, creating a new website with
simple client management, and developed a graphic standard
for all print and digital media.
[ that’s snazzy! ]
In1910,AnneMariahKamererconveyedoneacreof landtothelocalschooldistrict.Aoneroomschoolhousewasbuiltonlylatertoaddanotherroom.ThetworoomschoolwasnamedtheKamererSchoolaftermyGreatGrandmother.
The building served the community until 1967when it was retired from all use. The building stoodvacant and suffered vandalism and disrepair until itwentupforsalebytheschooldistrictin1979whenitwasboughtbackbyWilliamandGilda(Kamerer)Downs.
In 1998, the restoration of the old KamererSchoolhouse began. Great pains were taken toreplicate and restore the school to its originalarchitectural design. The original bell has long agodisappearedsoareplacementbellwasdonatedbyBilland Gilda. Today the bell rests comfortably atop theschoolasatributetotheKamererlegacy.
(2DAY)
5
[ a b
rie
f h
isto
ry le
sso
n. ]
and that’s why we say“We are a little Old School,
but a lot of New”.
SIIPS WINE BAR If you’reeverinCharlottesville,Virginia,makesureyoustopandvisit
Siips,abeautifulchampagneandwinebarofferingover75winesandchampagnesbytheglass
nightly.Yum!Wehadthepleasureof jumpinginfortheirgrandopening,creatingtheirlogo,invites,
andthefullfeaturedmenu.TRENDS SELECT REALTY This
Pittsburgh based realtor came to us with
a need for an easily up-datable, constantly
evolving web presence with customizable
Realtor listings and blogs. We developed the
skeleton of the site using Wordpress, which
allowsthemtoputthemeatandpotatoesof
thecontentinthemselves,savingthemmoney!
www.trendsselect.com
CITIZENS TELECOM The local
cable provider Citizen’s Telecom Solutions of
Kecksburg,PAcametouswithadesire fora
marketingcampaignthatwoulddrivenewand
currentcustomerstowhatwouldbetheirnew
website. Sidebyside,wedevelopedadirect
mail campaign that composed of multiple hit
invitations and trial offers followed by print
ads, channel line-ups, brochures and then
eventuallythere-designof theirwebsite.
www.test.citizenstelecom.net
www.I-65 Chrome Shop We already knew
our friends at I-65 were cool. It was time to
lettherestof theworldknowittoo.Thetime
had come to add some “cool” to their web
presence.Whilewewereatit,wedressedthem
upwithanewgraphiclookandastreamlined
logotreatment.Wehelpedtomakethesebad
boyslookgood.
www.i65chromeshop.com
CLINTON ANDERSON Whenour friendandworld famoushorse trainerasked if we
would like tohelpoutwithsomepremiummerch...Whatdidwesay?Howabout“Yesplease!”
We helped this cowboy saddle up his fans with logo hats, picture frames, bandanas, photo
packages,wallclings,themedbumperstickersandmore.Happytrails!
PHOTOGRAPHY/POSTERS
For theWahlWalkaboutTourwesetup
ourgreenscreen,snappedsomefuture
cowboys and cowgirls and dropped
themonabuckingbronco!
In1910,AnneMariahKamererconveyedoneacreof landtothelocalschooldistrict.Aoneroomschoolhousewasbuiltonlylatertoaddanotherroom.ThetworoomschoolwasnamedtheKamererSchoolaftermyGreatGrandmother.
The building served the community until 1967when it was retired from all use. The building stoodvacant and suffered vandalism and disrepair until itwentupforsalebytheschooldistrictin1979whenitwasboughtbackbyWilliamandGilda(Kamerer)Downs.
In 1998, the restoration of the old KamererSchoolhouse began. Great pains were taken toreplicate and restore the school to its originalarchitectural design. The original bell has long agodisappearedsoareplacementbellwasdonatedbyBilland Gilda. Today the bell rests comfortably atop theschoolasatributetotheKamererlegacy.
(2DAY)
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[ a b
rie
f h
isto
ry le
sso
n. ]
and that’s why we say“We are a little Old School,
but a lot of New”.
SIIPS WINE BAR If you’reeverinCharlottesville,Virginia,makesureyoustopandvisit
Siips,abeautifulchampagneandwinebarofferingover75winesandchampagnesbytheglass
nightly.Yum!Wehadthepleasureof jumpinginfortheirgrandopening,creatingtheirlogo,invites,
andthefullfeaturedmenu.TRENDS SELECT REALTY This
Pittsburgh based realtor came to us with
a need for an easily up-datable, constantly
evolving web presence with customizable
Realtor listings and blogs. We developed the
skeleton of the site using Wordpress, which
allowsthemtoputthemeatandpotatoesof
thecontentinthemselves,savingthemmoney!
www.trendsselect.com
CITIZENS TELECOM The local
cable provider Citizen’s Telecom Solutions of
Kecksburg,PAcametouswithadesire fora
marketingcampaignthatwoulddrivenewand
currentcustomerstowhatwouldbetheirnew
website. Sidebyside,wedevelopedadirect
mail campaign that composed of multiple hit
invitations and trial offers followed by print
ads, channel line-ups, brochures and then
eventuallythere-designof theirwebsite.
www.test.citizenstelecom.net
www.I-65 Chrome Shop We already knew
our friends at I-65 were cool. It was time to
lettherestof theworldknowittoo.Thetime
had come to add some “cool” to their web
presence.Whilewewereatit,wedressedthem
upwithanewgraphiclookandastreamlined
logotreatment.Wehelpedtomakethesebad
boyslookgood.
www.i65chromeshop.com
CLINTON ANDERSON Whenour friendandworld famoushorse trainerasked if we
would like tohelpoutwithsomepremiummerch...Whatdidwesay?Howabout“Yesplease!”
We helped this cowboy saddle up his fans with logo hats, picture frames, bandanas, photo
packages,wallclings,themedbumperstickersandmore.Happytrails!
PHOTOGRAPHY/POSTERS
For theWahlWalkaboutTourwesetup
ourgreenscreen,snappedsomefuture
cowboys and cowgirls and dropped
themonabuckingbronco!
99
(b4)
[ ]In 1999 we rolled up our shirt sleaves, and
went OLD SCHOOL on our office space.
Renovation of the
1910 KAMERER SCHOOL
[circa 1999]
[ The Process ]
As part of our process, we meet with new clients in order to get a clear and full understanding of who they are. What do they offer? What is the definition of their product? Is there a clear unique selling point? What are their strengths/weaknesses? What does the client feel their strengths/weaknesses are? What advertising process are they currently using? Have they collected data to track the effectiveness of that process? What budget structure do they have to work with? First, our primary goal is to simply collect data.
We then analyze their specific market needs and put together a plan in order to achieve our clients specific goals.
Establish what mediums (TV, mail, e-mail, web, radio... etc.) will be the most cost effective. There may be cases where market surveys, case studies, 3-D animation, professional copywriting or other specific services are needed. If Downs & Associates doesn’t do it in house, we have a network of business partnerships to make it happen. This strategy promotes higher cost effectiveness for clients and keeps our overhead low.
Review our recommendations with the client and agree on an advertising schedule.
Establish timelines for completion.
Allocate funds appropriately for each medium and implement the marketing plan.
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17
1146 Thermo Village Road
New Stanton, PA 15672
Office Hours: M-F 9am - 5pm
[p] 724.755.0818
[f] 724.755.0838
[ view portfolio @ ]
www.downscreative.com