Gil Zeimer: Gil Zeimer: Zeimer’s Advertising ShoppeZeimer’s Advertising Shoppe
• Copywriting
• Editing
• Project Management
Gil Zeimer :: BackgroundGil Zeimer :: Background
San Francisco Native
1976: Became an advertising copywriter. Worked for BBDO, Ketchum, Grey & others.
1995: Launched Zeimer’s Advertising Shoppe.
2005: Joined BNI Embarcadero
Hobbies: Scuba diving, hiking with my dogs & wife, jogging (25 years, retired)
A Few Family PhotosA Few Family Photos
Sara GilSara Gil Ellen Ellen
A Few Zeimer Family PhotosA Few Zeimer Family Photos
Gil using his underwater gillsGil using his underwater gills
A Few Zeimer Family PhotosA Few Zeimer Family Photos
PandaPanda Riley Riley
What I Write & What It CostsWhat I Write & What It Costs
I usually work on I usually work on a project fee based a project fee based
on a rate of $100/hour.on a rate of $100/hour.
Some examples…Some examples…
BNI Referral: BNI Referral: Pro Bono Project: Rafael House, SFPro Bono Project: Rafael House, SF
Pre-BNI Project:Pre-BNI Project:Wrote BA Wrote BA Newspaper Ad &Newspaper Ad &Radio CampaignRadio Campaign
Pre-BNI Project:Pre-BNI Project:Wrote BA Ad and Wrote BA Ad and Radio CampaignRadio Campaign
Results: Ad and Results: Ad and radio spots wereradio spots werepulled after twopulled after twoweeks instead of weeks instead of six weeks because six weeks because of overwhelmingof overwhelmingphone responsephone response
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BNI Referral: BNI Referral: The Arc of SF ArcAngel BreakfastThe Arc of SF ArcAngel Breakfast
BNI Referral: BNI Referral: The Arc of SF ArcAngel BreakfastThe Arc of SF ArcAngel Breakfast
Referral Triggers Referral Triggers Best referrals: – Graphic designers/art directors – Web designers – Ad agencies – Marketing and sales execs – Anyone who wants to communicate better – Anyone who wants to enhance their Website with SEO keywords or with professionally written/edited materials
– Other certified green businesses
www.zeimer.com www.zeimer.com
Any questions?
See samples at zeimer.com
