Download - Zach Harris Presentation
Zoup! Fresh Soup Company
Zoup! Fresh Soup CompanyZach Harris
1
The CompanyFast-casual restaurant franchise
Started in Southfield, MI in 1998
2 corporate location, 90 franchise locations
Visual Communication ProblemExisting website is more informative than it needs to beShould be for calling visitors to action instead of simply learning moreAsks a lot from the visitors long forms, videos, etc.Website lacks flowNo analytical data
Desired ConditionsConsistent flow of the website, lead the viewers eye throughout the pageResponsiveClear call-to-actionSimple formsLearn more about existing franchiseesLearn what it takes to open a franchise
StepsDefine wants and needsSet up new hostingSet up database and website INI settingsGather materials images, font files, etc.Create basic CMSCreate template filesCreate content files an stylesheetsMeet to reviewDemographic/Analytical dataPush website live
ConclusionProject went wellFinal approval receivedWebsite launching tonight