Download - YouTube @ oi15
What happened on Google induced byTV, Radio, YouTube, Display, Print, Search, ...
Source: Google Trends for Search Term “Haix”, data pulled on March 19th 2015
Increase VisibilityMAKE IT MOBILE
6 Seconds-LoopDatavolume
1:1 Ratio increase Attention and instant visibility
Increase Reach MAKE IT VIRAL
1. Select a Segment
2. Select a Model
3. Enter your Name
4. Upload a pic
5. Here´s your Video
haix.com/hero?pauls-scout-individual-hero
Google = more than just‘lower funnel’ metrics
We can also to help you build your brand
With search, we’ve been helping you build your business
TV has always been great at gaining mass awareness fast
Source: (1) GB TGI Q3 2014, (2) eMarketer, March 2014
28MHouseholds in the UK have at least 1 TV (1)
Average TV consumption per day (2)
3hrs16mins
Declining number of people watching TV
2010 2011 2012 201385
115
90
95
100
105
110
16-24
35+Individuals25-34
Total TV Viewing (2010 = 100)
Source: BARB/Infosys as cited by Enders Analysis, Jan 2014 (UK)
Inde
x
Total Online Video Viewers (Millions)
Source: eMarketer, Aug 2014 (UK)
Growing number of people watching online video
Watching more ofwhat they loveon YouTube
+80%YoY growth in monthly
views of 100 most viewed channels on YouTube
Source: TubeFilter/Openslate as cited by guardian.com, Sept 2014 (Global)
The Preference ScoreRatings for the digital age
Preference score combines
social signals, bringing
ratings into the digital age,
redefining primetime
POPULARITY
Watch Time: The length of time users spend
watching videos
Repeat Viewership: How often do fans come
back to watch the channel
ENGAGEMENT
Likes: How often do users “like” what they
are watching
Fan Uploads: Audience uploads of
channel content
The Preference ScoreRanking popular and engaging channels on YouTube
The algorithm uses social signals and passion indicators such as...
Preference Score surfaces the top channelsOnly channels 500 or higher included in Google Preferred Lineups
Source: Internal Google Preference Score data from Jan 2014 – March 2014
Num
ber
of c
hann
els
Preference Score
0
2,500
5,000
7,500
10,000
100 200 300 400 500 600 700 800 900
Google PreferredNon Google Preferred
Early access to Google Preferred channelsSegmented by familiar TV audiences
Audience Lineups
Adults 16-34 Male 16-34 Female 16-34 ABC1
Comparable reach to TV stations
Monthly 16-34 Reach (Millions)
Source: Lineups reach - Google Internal Data, 3 month average March-May 2014; TV reach – Infosys/BARB (UK), 3 month average March-May 2014
Early access to Google Preferred channelsSegmented by content category
Content Lineups
Automotive Beauty & Fashion Comedy Food & Recipes Music
News Parenting & Family Science & Education Sports Technology
Benefits for you and your brand
WHAT you want
THE AUDIENCES YOU VALUE, THE CONTENT
THEY LOVE
HOW you want it
PREDICTABLE & EASY TO BUY
WHY to want it
BRAND BUILDING