Live & Interactive: Your Website in Focus
DOES YOUR WEBSITE MEET YOUR ORGANIZATIONAL OBJECTIVES?May 18, 2010 • Raheel Gauba
#BBCSummit @raheelgauba
Raheel Gauba | Page #2 © 2010 Blackbaud
Live & Interactive: Your Website in Focus
Overview
Foundations of a Successful Website
Design Philosophy
Live & Interactive Website Reviews
Before > After Examples
Questions & Answers
Raheel Gauba | Page #3 © 2010 Blackbaud
Live & Interactive: Your Website in Focus
FOUNDATIONS OFA SUCCESSFUL WEBSITE
Raheel Gauba | Page #4 © 2010 Blackbaud
Live & Interactive: Your Website in Focus
SHARE INFORMATION
MORE EFFECTIVELY
Raheel Gauba | Page #5 © 2010 Blackbaud
Live & Interactive: Your Website in Focus
COMMUNICATE IN A
PERSONALIZED MANNER
Raheel Gauba | Page #6 © 2010 Blackbaud
Live & Interactive: Your Website in Focus
SUPPORT ORGANIZATIONAL GOALS
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Live & Interactive: Your Website in Focus
BUILD A COMMUNITY
STRENGTHEN RELATIONSHIPS
+
Raheel Gauba | Page #8 © 2010 Blackbaud
Live & Interactive: Your Website in Focus
CREATE BRAND
AWARENESS
Raheel Gauba | Page #9 © 2010 Blackbaud
Live & Interactive: Your Website in Focus
Design Philosophy
Every pixel has a purpose
Design must be audience centric
Less is always more - Use only what’s necessary > Discard the rest
Maintain or improve upon the organization’s online brand integrity
The purpose of the website should be obvious through intelligent design
Focus on moving the audience
Think outside the box while keeping it real
Maximize your content management system’s potential
Raheel Gauba | Page #10 © 2010 Blackbaud
Live & Interactive: Your Website in Focus
Live & Interactive:
WEBSITE REVIEWS What is the organizational objective?
What works?
Areas for improvements
Recommendations
Raheel Gauba | Page #11 © 2010 Blackbaud
Live & Interactive: Your Website in Focus
Before & After:
EXAMPLES OF SUCCESSFUL WEBSITE DESIGNS
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Live & Interactive: Your Website in Focus
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Live & Interactive: Your Website in Focus
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Live & Interactive: Your Website in Focus
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Live & Interactive: Your Website in Focus
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Live & Interactive: Your Website in Focus
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Live & Interactive: Your Website in Focus
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Live & Interactive: Your Website in Focus
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Live & Interactive: Your Website in Focus
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Live & Interactive: Your Website in Focus
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Live & Interactive: Your Website in Focus
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Live & Interactive: Your Website in Focus
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Live & Interactive: Your Website in Focus
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Live & Interactive: Your Website in Focus
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Live & Interactive: Your Website in Focus
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Live & Interactive: Your Website in Focus
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Live & Interactive: Your Website in Focus
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Live & Interactive: Your Website in Focus
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Live & Interactive: Your Website in Focus
Raheel Gauba | Page #30 © 2010 Blackbaud
Live & Interactive: Your Website in Focus
Blackbaud’s 2010 Conference for Nonprofits
Three days of educational content dedicated to your specific needs and opportunities to network and interact with your peers and industry experts
October 20 – 22, 2010 at the Gaylord National Hotel and Convention Center in Washington, D.C.
Visit www.Blackbaud.com for more information!
Raheel Gauba | Page #31 © 2010 Blackbaud
Live & Interactive: Your Website in Focus
QUESTIONS / ANSWERS
Raheel Gauba
Brand Leader & Creative Director, Blackbaud
Email: [email protected]
Phone: +1 (843) 697-9579
Facebook: Raheel Gauba
Twitter: @raheelgauba
Thank You!