Your social media planName
Company name
Dealer group
What are your social media objectives?
How do your social media objectives tie into your overall business and marketing goals?
How many hours per week can you commit to social media?
What social media channels will you start with?
Who is your target audience?
1
What will be your call to action?
What areas will you measure?
What will be your measure of success in three months?
In six months?
In one year?
2
What are the key messages you want to focus on?
What resources are you going to use? (such as your staff, the IOOF Marketing department, external experts or an outsourcing company)
Who is going to do each of the following?
Listening
Creating content
Dealing with crises
Measuring responses
3
Six month strategyMonth Topic Objective (tied to
business goals)Measure of success Channels Frequency of
posts
