An introduction to

Contents are proprietary and confidential. March 2014

Understanding, Engaging andActivating Physicians

“… it turns out you CAN teach an old doc new tricks.”

@W2OGroupContents are proprietary and confidential.

Lots of doctors

May 2010

@W2OGroupContents are proprietary and confidential.

Lots of doctors

October 2012

@W2OGroupContents are proprietary and confidential.

Lots of doctors

March 2013

@W2OGroupContents are proprietary and confidential.

Lots of doctors

March 2014

@W2OGroupContents are proprietary and confidential.

Or, as Bob Pearson would say …

@W2OGroupContents are proprietary and confidential.

Or, as Bob Pearson would say …

23%

150,0003/5/2014

5005/2010

1,40010/2012

3,2002/2012

@W2OGroupContents are proprietary and confidential.

Or, as Bob Pearson would say …

23%Software!

@W2OGroupContents are proprietary and confidential.

Oh, I get it. It’s all the residents, right?

1950s 1960s 1970s 1980s 1990s 2000s 2010s0

500

1000

1500

2000

2500

3000

10133

767

1915

2546

2292

81

70% are likely over

40

@W2OGroupContents are proprietary and confidential.

I refer, therefore I tweet

23%

@W2OGroupContents are proprietary and confidential.

0 20 40 60 80 100 120 1400

5

10

15

20

25

30

35

40

Scripts

Infl

uen

ceLeveraging hidden ambassadors

@W2OGroupContents are proprietary and confidential.

0 20 40 60 80 100 120 1400

5

10

15

20

25

30

35

40

Scripts

Infl

uen

ceLeveraging hidden ambassadors

InfluenceZone

follo

wing

followingfollowing

following

@W2OGroupContents are proprietary and confidential.

13

““

WCG knows more about what

doctors are socially doing … than

anyone in the free world. Bryan Vartabedian, MD

twitter.com/doctor_v

33charts.com

Beyond Sharecare’s Pediatrician Influencers. 33Charts – August 24, 2012

@W2OGroup