Download - Yale MAM 2016 Final Presentation 0512
YALE SOM
MASTER OF ADVANCED MANAGEMENT
CLASS OF 2016
Our team is made up of seven professionals with combined work
experience of 45 years. We have worked in senior roles in diverse
industries such as non-profit, real estate, banking, telecoms, chemicals
and pharmaceuticals across China, Vietnam, West Africa, Belgium,
Singapore, Philippines and Japan
ABOUT US
Valerie Belanger
Currently a Director of the Master of Advanced Management Program at Yale SOM
Experience working with municipal leaders in Central America, education entrepreneurs in the
Middle East, young African business leaders, as well as journalists, architects, artists,
environmentalists, diplomats, venture capitalists, CEOs and students from across 100+ countries
Specialties: international development, experiential learning, capacity building, facilitation, program
management, networks, curriculum design, urban renewal and cities, diversity, purpose-driven
organizations, public art
Master in International Development from Yale University
Robert Hopkins
Currently teaching staff of the Jackson Institute, and of SOM at Yale University
25 years of private industry investment, management, and consulting experience
Former Chief Executive Officer of Evans Consoles, a manufacturing and technology company
based in Alberta, Canada
Former partner at Connor & Company, a management consulting firm specializing in strategic
alliances and operations management
Former Investment Banker and Director of the Private Business Group at Kidder Peabody
MBA from the Yale School of Management in 1986
ADVISORS
AGENDA
Analysis
3
Executions &
Accomplishments
4
Pitch Points
5
Challenges &
Solutions
6
Project
Timeline
2
Introduction
1
Project IdentificationProject partnership management of two
activities of “I like the sound of that” and
“Game on!”Project Scope
Project Scope was defined as sponsorship management and marketing strategy, in
order to increase the visibility of Artspace
Development of leads & Pitch book
External team built target company contact list and
reached out; internal team made marketing pitch
book
Solution packagesBased on the conversations with potential sponsors, analyzed the
challenges and developed the solution packages
PROJECT TIMELINE
Highest visibility and customization
possible with seamless
promotional exposure
Diamond$10,000+
Targeted and direct impact during
Artspace, as well as inclusion in a portion of the promotional
campaign
Gold$2,000+
Benefit the overall organization in
exchange for public recognition
Bronze$500+
An overarching presence for the
duration of Artspace in key
areas of the campaign
Platinum$5,000+
SPONSOR PACKAGES
Support the event while also receiving public recognition
and targeted branding
Silver$1,000+
48 Corps.
Global Entertainment
Giants/ VR/
Game/ Sports specified
firms
10 Interviews
Yale Professors
Yale Clubs
Yale School of Art
Yale CEID
Yale Alumni
Challenges
&
Potential Solutions
6 “Deep-Talks”
CEO Petricore
CEO Skyworks
Manager Samsung
Manager Bandai Co
Sr. Producer Yahoo
Manager Sony
1 Pitch Book
18-slide Pitch Book
Detailed Package
Design
EXECUTIONS
02
01 03
02. Deep Conversations What they care about:
1. Sustainability of the event (in
terms of theme)
2. Event size and location
3. Type of participants
4. Previous sponsors and
benefits gained
01. Cold Messages
48 corporations
Local game developers
Sport services companies
VR companies
Global entertainment giants
03. InterviewsBroad opinions by interviewing professionals from different functions:
Professor Bo Hopkins (Practice of Management) & Professor Sharon Oster (Economics & Nonprofit Management)
Yale Art School+ CEID + Chinese Art Club + SOM Arts and Culture Club + SOM Technology Club
Current Students who have industry background
EXECUTIONS
Large Corp
Non-NHCorp
NH Corp
Shoulder social responsibility
Network with customers
Test new products
Recruit talents
Maintain good reputation
Contribute to NH community
Test new products
Recruit talents
Increase visibility & reputation
Contribute to NH community
Network with customers
Test new products
Recruit talents
Not targeted area
Small Corp
PITCH POINTS
Location
Size
Time
Theme
Focus on local communityCollaborate with local vendors
to organize events
Clarify the schedule to give sponsors flexibility
Choose themes relevant to potential corporate sponsors
CHALLENGES & SOLUTIONS
S
TW
Weaknesses Local and small organization
Limited financial and human
resources
CWOS Theme changes each year
Strengths Well-established in New Haven
Connected with Yale University
Large base of members and
followers
Threats Many NPOs in New Haven
Numerous activities in New
Haven
OOpportunities Outside resources (e.g. Yale)
Numerous foundations &
corporates that we have not
contacted
SWOT ANALYSISAppendix: