SUNFIRE BRAND POSITIONING
Sunfire designs, develops, manufactures and markets the smallest, most powerful speakers, subwoofers and amplifiers in the world
Recognized leader for power and performance in high end audio; Sunfire delivers unrivaled sound quality
Engineered for excellence – Sunfire is the ultimate sonic experience
Built to perform, Sunfire is backed by an industry-leading warranty
Sunfire puts performance FIRST, with decades of innovation and more than a dozen award wins
Sunfire is the leading luxury home theater brand
Copious patents all because Sunfire was the FIRST to break through the static with this killer product
Core Values: Leader – Innovator - Defines the Standards for Quality - Craftsmanship
SUNFIRE PRODUCT POSITIONING
Sunfire HRS
8” 1000W Peak10” 1000W Peak12” 1000W Peak
HRS8VK: 949,-
HRS10VK: 1.199,-
HRS12VK: 1.399,-
Sunfire XTEQ
8” 1800 W Peak10” 2800 W Peak12” 3000 W Peak
XTEQ8VK: 1.599,-
XTEQ10VK: 1.899,-
XTEQ12VK: 2.199,-
BETTER BEST
Sunfire SDS
8” 200W RMS / 400W Peak10” 250W RMS / 500W Peak12” 300W RMS / 600W Peak
SDS8 VK: 499,-
SDS10VK: 649,-
SDS12VK 749,-
GOOD
NEW! Flagship XTEQ 8”, 10” & 12” models NEW! Sunfire’s Tracking Down Converter™, high-
powered XT amplifier design Up to 3,000 watts of pure heart-thumping bass
NEW! Digital Auto-EQ circuit for enhanced room calibration
NEW! Connectivity options including XLR connector NEW! Asymmetrical Cardioid Surround (ACS) NEW! High Back EMF system with high excursion
driver NEW! XT suite of premium audiophile features
Advanced auto turn-on circuitry, Anti-Walking Tread Design Feet™ (AWTD), single international voltage selector, gold plated connectors, soft clipping circuitry, crossover level and phase control
Available: Spring 2015
SUNFIRE XTEQ OVERVIEW
MARKET TRENDS
The design trend for audio systems today is based more closely on a professional cinema and consumers are demanding more bass due in part to increased interest in improved audio quality.
Paul Hales, founder, Pro Audio Technology
There is a “refocus” on music in the market. Studies show that buyers want to upgrade their subwoofers with more compact high-performance subwoofers at the mid-range price point. The subwoofer market is poised for a strong resurgence both in terms of new installs, as well as upgrading, as we see the demand for quality performance grow.
Sandy Gross, designer and founder of GoldenEar
TV speakers and soundbars have weak or nonexistent bass so more movie and audio enthusiasts are realizing just how important accurate, powerful bass can be to their entertainment, and that is driving awareness and sales of high-end subwoofers.
Gary Yacoubian, president and managing partner, SVS
As TVs get thinner and soundbars get smaller, the need for subwoofers increases. Peter Tribeman, president Atlantic Technology
Wireless subs that blend into a room will become more and more important to customers. Ken Hecht, MSE
Features Advantage Benefit
NEW! Flagship XTEQ 8”, 10” & 12” models There are now multiple sizes to fit every unique installation The XTEQ is the perfect fit for both new audio designs as well as existing configurations
NEW! Sunfire’s Tracking Down Converter™, high- powered XT amplifier design
Up to 3,000 watts of pure heart-thumping bass Enables extremely deep and powerful bass from a very small and discrete subwoofer
NEW! Digital Auto-EQ circuit for enhanced room calibration
More precise room-specific calibration More accurate integration with your room and the rest of your audio system
NEW! Connectivity options More connectivity options including XLR connector for connection with consumer and professional components
Increased installation flexibility
NEW! Asymmetrical Cardioid Surround (ACS) Allows extended xMAX Allows more bass from smaller drivers
NEW! High Back EMF system with high excursion driver
High Back EMF driver technology produces massive amounts of low distortion bass from some of the smallest drivers in the industry
Jaw dropping bass. Seriously.
NEW! XT suite of premium audiophile features Advanced auto turn-on circuitry, Anti-Walking Tread Design Feet™ (AWTD), single international voltage selector, gold plated connectors, soft clipping circuitry, crossover level and phase control
Latest technology features ensure class-leading performance and compliance. Standby power consumption meets latest requirements ensuring energy efficiency and low cost of ownership
FEATURES, ADVANTAGES & BENEFITS