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Innovations and Opportunities inDeveloping a Technology BusinessSandhiprakash (Sandhi) Bhide, Senior Strategist/Technologist
Intel Corporation
Wyoming Technology Business Center Annual ConferenceDeveloping a Technology Business – Hardware and Software
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Welcome to my world
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Developing Ideas into Mature Business
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Agenda
1. Background Framework
2. Opportunities for Innovation – where do
they come from?3. Future Innovation and Opportunities
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The brick walls…are there for a reason The brick walls
are not there to keep us out; the brick walls are there
to give us a chance to show how badly we want
something The brick walls are there to stop the
people who don't want it badly enough They are
there to stop the other people!
The Last Lecture (2007) Randy Pausch
(roadblocks)
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“We are at an inflection point in the history ofData and Computing. For the last 66 years sinceENIAC, Data has always come to Computing. Notso going into the future. In the future, Compute
will have to go where Data is. The future isabout scaling and about distributed Intelligence.
We neither have enough wireless bandwidth
and spectrum to push data up from 50B Devicesand 1 Trillion+ Sensors nor does it makeeconomic sense to send senseless bits up the
channel”
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Grand Challenges for the 21st Century
Make Solar Energy
EconomicalProvide Nuclear
Fusion EnergyDevelop Carbon
Sequestration Method
Manage the
Nitrogen Cycle
Provide access to
Clean Water
Reverse Engineer the
Brain
Advance Health
Informatics
Engineer better
Medicines
Engineer the Tools of
Scientific Discovery
Restore/Improve Urban
Infrastructure
Advance Virtual
RealityAdvance Personalized
Learning
Prevent Nuclear Terror
from rogue countries
Secure
Cyberspace/Internet
Invest in Biotech/ Stem
Cell Research
50B Devices
50B Devices 1T Sensors
+
There are plenty of Opportunities for Innovations
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BUT
Business
Usages
Technologies
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Pain Killer or Vitamin Pill?
Usage = How the system or product is utilized bythe end-user for a particular purpose or need
Multi-vitamin Tylenol
Usages Technologies
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Opportunities for Innovations – where
do they come from?1. Being Curious and observant and ask why
2. Ask people what problems they face
3. Cross-pollination with other disciplines4. Understanding existing technologies
5. Thinking outside the box – Go Crazy
6. Accidental encounters
7. Repurposing existing solution
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Repurposing
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Story of OC44 Ge Transistor and OA81 Diode
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Golden Globe Awards
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Baby Computer
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Business innovations
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nnovation and Opportunities
1. Interacting with oscilloscope using virtualfront panel, virtual controls, and a mouse
2. Close Loop Product Feedback System
3. Multimodal and Adaptive Interfaces
4. Sensors and Sensor Integration
5. Contextual Computing
6. Internet of Things
7. Learning from latest business proposal
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ntel’s Vision: nternet of Things
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Everything Smart/Connected
Smart City
Emergencies
& Security
Smart
Environment
Smart
Metering
Retail
Logistics
IndustrialControlSmart
Animal
Farming
Smart
Agriculture
Emergencies& Security
Domotics
Smart Water
eHealth and
Wearable
Source: Libelium Comunicaciones Distribuidas S.L
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OT Usages
Emergencies
& Security
Smart
Environment
Smart Water
Smart
Metering
Retail
eHealth and
WearableLogistics
IndustrialControlSmart
Animal
Farming
Domotics
Domotics
Smart
Agriculture
Emergencies& Security
Smart City
• Smart Parking
• Structural Health: of buildings, bridges and monuments.• Noise Map of Urban Area
• Traffic Congestion/Route Optimization for Vehicles/Pedestrians• Smart Lightning: Weather and traffic adaptive• Waste Management/route optimization of trash collection routes
• Smart Roads/Highways based on climate/accidents/traffic jams
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Smart City
OT Usages
Emergencies
& Security Smart Water
Smart
Metering
Retail
eHealth and
WearableLogistics
IndustrialControlSmart
Animal
Farming
Domotics
Domotics
Smart
Agriculture
Emergencies& Security
Smart
Environment
• Forest Fire Detection: Monitoring of combustion gases andpreemptive fire conditions to define alert zones
• Air Pollution: Control of CO2, NOx, HC, toxic gases, dust, toxicgases from cars, factories, and farms
• Landslide/Avalanche Prevention: Monitoring of soil moisture,vibrations, earth density to detect dangerous patterns
• Earthquake/volcanoes Early Detection
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Smart
Environment
Smart City
OT Usages
Emergencies
& Security
Smart
Metering
Retail
eHealth and
WearableLogistics
IndustrialControlSmart
Animal
Farming
Domotics
Domotics
Smart
Agriculture
Emergencies& Security Smart Water
• H2O Quality: Monitoring rivers/lakes/dams and the sea for fauna andeligibility for drinkable use
• Water Leakages: Detection of liquid presence outside tanks andpressure variations along pipes
• River Floods: Water level monitoring in rivers/dams/reservoirs• Water rerouting around leakages• Fluorine Monitoring
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Smart Water
Smart
Environment
Smart City
OT Usages
Emergencies
& Security
Retail
eHealth and
WearableLogistics
IndustrialControlSmart
Animal
Farming
Domotics
Domotics
Smart
Agriculture
Emergencies& Security
Smart
Metering
• Smart Grid: Energy consumption monitoring/management
• Tank level: Water/oil/gas level monitoring in storage tanks• Monitoring/optimization of performance in solar energy plants
• Water Flow: Measurement of pressure in water transportation
• Silos Stock Calculation: Emptiness and weight measurement• Water, gas, electricity, sewage measurement/consumption by app
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Smart
Metering
Smart Water
Smart
Environment
Smart City
OT Usages
Emergencies
& Security
Retail
eHealth and
WearableLogistics
IndustrialControlSmart
Animal
Farming
Domotics
Domotics
Smart
Agriculture
Emergencies& Security
• Perimeter Access Control to restricted areas/people• Liquid detection in data centers/warehouses/sensitive building
grounds to prevent breakdowns/corrosion
• Measurement of radiation levels around nuclear power stations• Detection of explosive/hazardous gas levels/chemical leakages
in industrial environments, chemical factories and mines
• Radon Levels, chemical and hazardous material spills
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Smart
Metering
Smart Water
Smart
Environment
Smart City
OT Usages
Retail
eHealth and
WearableLogistics
IndustrialControlSmart
Animal
Farming
Domotics
Domotics
Emergencies& Security
Smart
Agriculture
• Monitoring soil in vineyards to control sugar in grapes• Green Houses: Control micro-climate conditions to maximize
the production of fruits and vegetables and its quality
• Golf Courses: Selective irrigation in dry zones to save water• Forecast of ice formation, rain, drought, snow, wind changes
• Compost: Control of humidity/temperature to preventfungus/microbial contaminants
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Emergencies& SecuritySmart
Metering
Smart Water
Smart
Environment
Smart City
OT Usages
eHealth and
WearableLogistics
IndustrialControlSmart
Animal
Farming
Domotics
Domotics
Smart
Agriculture
Retail
• Monitoring of storage conditions along the supply chain andproduct tracking for traceability purposes
• NFC Payment processing based in location or activityduration for public transport, gyms, theme parks, etc.
• Intelligent Shopping App: Getting advice in the POSaccording to customer habits, preferences, allergies
• Smart Product Management: Control of rotation of productsin shelves and warehouses to automate restocking
Emergencies & Security
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Retail
Emergencies& SecuritySmart
Metering
Smart Water
Smart
Environment
Smart City
OT Usages
eHealth and
Wearable
IndustrialControlSmart
Animal
Farming
Domotics
Domotics
Smart
Agriculture
Logistics
Emergencies & Security
• Shipment Quality: Monitoring of vibrations, strokes, containeropenings or cold chain maintenance for insurance purposes
• Item Location: Search of items in warehouses• Storage Incompatibility Warning: Containers storing inflammable
goods are close to containers with explosive material
• Fleet Tracking: Control of routes followed for delicate goods likemedical drugs, jewels or dangerous merchandises
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Logistics
RetailEmergencies& Security
Smart
Metering
Smart Water
Smart
Environment
Smart City
OT Usages
eHealth and
Wearable
Smart
Animal
Farming
Domotics
Domotics
Smart
Agriculture
IndustrialControl
Emergencies & Security
• M2M Applications: Machine auto-diagnosis/assets control
• Indoor Air Quality: Monitoring toxic gas/O2 levels insidechemical plants to ensure workers and goods safety
• Temperature Control of industrial and medical fridges• Monitoring of ozone levels during the drying meat process• Indoor Location: Asset location with active/passive tags• Vehicle Auto-diagnosis: Cars/taxis/bus/trains/ships/elevators
to send RT alarms to emergencies or provide advice to drivers
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IndustrialControl
Logistics
RetailEmergencies& Security
Smart
Metering
Smart Water
Smart
Environment
Smart City
OT Usages
eHealth and
Wearable
Domotics
Smart
Agriculture
Smart
Animal
Farming
Emergencies & Security
• Offspring Care: Control of growing conditions of the offspring inanimal farms to ensure its survival and health
• Animal Tracking: Location and identification of animals grazing inopen pastures or location in big stables
• Toxic Gas Levels: Study of ventilation and air quality in farms anddetection of harmful gases from excrements
• Animal Health, level of food intake, exercise, growth
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Smart
Animal
Farming
IndustrialControl
Logistics
RetailEmergencies& Security
Smart
Metering
Smart Water
Smart
Environment
Smart City
OT Usages
eHealth and
Wearable
Smart
Agriculture
Domotics
Emergencies & Security
• Energy/water supply consumption monitoring to obtainadvice on how to save cost and resources
• Remote Control Appliances: Switching on/off appliances
remotely to avoid accidents and save energy• Intrusion Detection: Detection of windows and doors
openings and violations to prevent intruders
• Art and Goods Preservation: Monitoring of conditions insidemuseums and art warehouses
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DomoticsSmart
Animal
Farming
IndustrialControl
Logistics
RetailEmergencies& Security
Smart
Metering
Smart Water
Smart
Environment
Smart City
OT Usages
Smart
Agriculture
eHealth and
Wearable
Emergencies & Security
• Fall Detection: Assistance for elderly/disabled living
• Medical Fridges: Control of conditions inside freezers storingvaccines, medicines and organic elements
• Sportsmen Care: Monitor Vital signs in high performance centers
• Patients Surveillance: Monitoring of conditions of patients insidethe hospitals and in old people's home
• UV Radiation: Measurement of UV sun rays to warn people
• Vital Sign as well health condition monitoring
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IOT Devices will create very largeamounts of data which must becaptured, stored, transferred,
processed, interpreted, and actedupon
Opportunity
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1. Sensor Fusion
2. Analytics and Algorithms
3. Energy Harvesting and Storage
4. End to End IOT Security
5. Human-Machine and M2M communication
Big Ticket Opportunities
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Sandhi Bhide – Presentation to WTBC – May 13, 2014 34
Sensor Fusion
MEMS SensorsCompass
GyroGPS
Accelerometer
Other SensorsHealthVirus
Array MicrophonesUltrasonic
HumidityCO
AltimeterProximity
TouchLightAudio
VideoIR
Intelligence
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Analytics and Algorithms
Sensors Data
Information
Knowledge
Wisdom
SIZE Cloud
Local/EdgeX, Y, Z
coordinates
from a GPS
Sandhi goes
to Starbucks
three/week
There is
Starbucks near
your hotel
There is
Starbucks at
this location
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Energy Harvesting and Storage
1. Light2. Solar - PV3. Motion4. Vibration5. Rotation
6. Temperature7. Air Pressure8. RF9. Skin Heat10. Machine Heat11. Electromagnetic12. Piezoelectric13. Muscle Contraction14. …
Piezoelectric
MotionThermal
Rotational
Body Heat
PV
Microbial
Vibration
Water Pressure
Motion
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End to End OT Security
ackers break into networks of 3 big
medical device makers
SF Chronicle, Feb 10, 2014)
Thousands of IoT control systems
vulnerable: D S Study Info Week, Jan 11 2013)
Underground copper wire heist causes San
Jose freeway flood
SJ Mercury News, Feb 28, 2014)
Target hackers broke in via VAC company
CNBC, Feb 5, 2014)
ow ackers can take control of your Car
EE Times, Jul 8, 2013)
Attack on California substation fuels Grid
Security debate
IEEE Spectrum, Feb 2014)
Shamoon [virus] was an external attack
on Saudi Oil Production
Info Security magazine, Dec. 10, 2012))
World First Cyber hijack: Was missing Malaysia flight
hacked by mobile phone? Express, March 16, 2014)
Baby Monitor: acker takes over baby monitor and
shouts obscenities at sleeping child (“Baby Monitor
acking Alarms ouston Parents”
ABC. 13 Aug 2013)
A fridge has been discovered sending out spam after a
web attack managed to compromise smart gadgets. It
was one of > than 100K devices used in the spam
campaign.
BBC News. 17 Jan 2014)
“Wearable Computing Equals New Security Risks”,InformationWeek. 13 Jan 2013)
Medical Devices: We’re starting to attach medical
devices to electronic health records, and they’re not
secure.'
Healthcare IT News. 24 May 2013)
Credit Card Information System: “Target Confirms
Point-of-Sale Malware Was Used in Attack”
Security
Week. 13 Jan 2014)
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Sandhi Bhide – Presentation to WTBC – May 13, 2014 38
Human-Machine and M2M Communication
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Opportunities for nnovation
Key Technology Area Opportunities for Innovation
Sensors New sensors – cheap, efficient, low-power, Bio and healthsensors, emotion sensors
Slow Sensor Processing Algorithms and low-level analytics for slow sensors:Feature Extraction, Classification, and Inferencing
Fast Sensors Processing Fast Algorithms for local video and audio processing,
activity detection, fast data extraction from a streamSensor Fusion Algorithm development with multi-sensor inputs
Computing at the edgeversus Cloud
Flexible model of computing, edge versus cloud based onconnectivity, cost, power, latency, data size, criticality, …
E2E Security Develop collaboration between the verticals, Developcommon data model, Develop common architecture,
develop common API, common P2P data exchange
Communication Develop intra-device connectivity, Develop policy-basedflexible, most efficient, least costly/power-consumingComms protocol and methodology, efficient IPV6
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Opportunities for nnovation
Key Technology Area Opportunity for Small Business
Security Partitioning of personal versus data for crowd-sourcing,algorithms to maintain E2E security, Identity Management
Energy Harvesting Tremendous opportunity to build high output, highefficiency comprehensive energy harvesting modules towork across many conditions, long life batteries
Analytics Distributed analytics from sensors to edge to the cloudAnalytics algorithms for multi-sensor
Multi-cloud data sense-making analytics
Algorithmic development for sense-making for dataresiding in multiple clouds
Device Management Common mechanism to manage devices, devicecharacteristics, policy, device health, device discovery, …
Actuators Highly secure, fail-safe, error-free actuator development
Predictive Algorithms Heuristic development to predict future behavior basedon past behavior
Big Data Compression techniques, comprehensive edge algorithmsfor data reduction at the source
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Plenty of Opportunities for nnovations
Make Solar Energy
EconomicalProvide Nuclear
Fusion EnergyDevelop Carbon
Sequestration Method
Manage the
Nitrogen Cycle
Provide access to
Clean Water
Reverse Engineer the
Brain
Advance Health
Informatics
Engineer better
Medicines
Engineer the Tools of
Scientific Discovery
Restore/Improve Urban
Infrastructure
Advance Virtual
RealityAdvance Personalized
Learning
Prevent Nuclear Terror
from rogue countries
Secure
Cyberspace/Internet
Invest in Biotech/ Stem
Cell Research
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Summary
1. Plenty of Opportunity
2. Passionately pursue
3. You will encounter hurdles and “Nay Sayers”
4. Keep focused on what you believe in
5. Find one sponsor who believes in you
6. The brick walls…are there for a reason –climb over!
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Questions?