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Course Overview
What does it take to produce a publication from start to finish? In this course, we will explorepublication processes: reviewing past issues of Intertext,analyzing audience, reading and selecting
submissions, editing copy, finding and creating visual content, designing layouts, and developing
supplemental editorial content. We will also explore production and manufacturing costs as well as
issues pertaining to marketing, social media, promotion, and advertising. The ultimate goal is to
create the 2014 issue of Intertext along with a supplemental Web-based component.At the end of
the semester, we will have the 2014 launch party, tentatively scheduled for April 25.
The course will include visits from publication professionals (often via Skype, but sometimes in
person) who will share their perspectives on various aspects of publishing, from copyediting to
advertising to the shifting nature of publishing in our increasingly digital world.
Course Goals
1. Learn the steps involved in producing a high-quality print-based publication.2. Analyze some of the ways in which print-based publishing intersects with digital
publishing.
3. Work effectively and collaboratively as a team member.4. Gain insight from professionals in scholarly and academic publishing.5. Acquire strategies for editing material and communicating with authors.6. Develop basic design skills using programs such as Adobe InDesign, Photoshop, and, to a
lesser extent, Dreamweaver.
Course Materials
! A USB jump drive or some other portable storage device (8 to 16 gigabytes) on which tosave material.
! Select readings provided on Blackboard.
WRT 340: Advanced Editing Studio
Intertext
Patrick W. Berry
[email protected], office: HBC 235
Spring 2014, Fridays, 9:30-12:15 p.m., Tolley 204 & HBC 227
http://wrt-intertext.syr.edu
office hours: Fridays, 1:00-3:00 p.m. and by appointment
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Requirements/Assessment
The course emphasizes reading, editing, and teamwork, and thus a generous work ethic is expected
(i.e., flexibility, willingness to work outside of class, independence). Grading will be based on active
participation in all aspects of the course, including the following:
! Attending all class meetings, subcommittee meetings (when necessary), individualconferences, and launch party
! Engaging with assigned readings! Completing all assigned tasks by the due date! Doing close reading and careful editing! Developing effective design components and revising as necessary! Meeting all deadlines! Submitting Final Reflection
You will receive feedback from me on your work throughout the semester. We will also have a
conference midway through the semester to assess your work in terms of editing and design.
Attendance & Participation
Your timely participation in all assigned tasks (in class and at home) is critical for your success in
the course. Coming to class unprepared or being uninvolved or more than 20 minutes late will be
considered an absence. If you miss three classes, your grade will be reduced by one letter grade. If
you miss more than three classes, you run the risk of failing the course.
Special Needs and Situations
If you believe that you need accommodations for a disability, please contact the Office of Disability
Services (ODS), http://disabilityservices.syr.edu, located in Room 309 of 804 University Avenue,or call 315-443-4498 for an appointment to discuss your needs and the process for requesting
accommodations. ODS is responsible for coordinating disability-related accommodations and will
issue students with documented disabilities Accommodation Authorization Letters as appropriate.
Since accommodations may require early planning and generally are not provided retroactively,
please contact ODS as soon as possible if needed.
Syracuse University and I are committed to your success and to supporting Section 504 of the
Rehabilitation Act of 1973. This means that in general, no individual who is otherwise qualified
shall be excluded from participation in, be denied benefits of, or be subjected to discrimination
under any program or activity solely by reason of having a disability.
Religious Observance
SUs religious observances policy, found at
http://supolicies.syr.edu/emp_ben/religious_observance.htm, recognizes the diversity of faiths
represented among the campus community and protects the rights of students, faculty, and staff to
observe religious holy days according to their tradition. Under the policy, students are provided an
opportunity to make up any examination, study, or work requirements that may be missed due to a
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religious observance provided they notify their instructors before the end of the second week of
classes. For fall and spring semesters, an online notification process is available through
MySlice/Student Services/Enrollment/My Religious Observances from the first day of class until
the end of the second week of class.
Academic Honesty
The academic community requires ethical behavior from all of its participants. For writers, this
means that the work we claim as ours must truly be ours. We are not always expected to come up
with new ideas; we often build our thinking on the ideas of others. We are expected, however, to
credit others for their contributions and to clearly indicate the boundaries of our own thinking. In
cases where academic dishonesty is detected (the fraudulent submission of anothers work, in whole
or in part, as your own), you may be subject to a failing grade for the project or the course and, in
the worst case, to academic probation or expulsion. For a more detailed description of the
guidelines for adhering to academic honesty in the College of Arts and Sciences, go to:
http://academicintegrity.syr.edu .
Emerging schedule
Date In class At home (due for the following class)
1/17Introduction to the course andto Intertext; review types ofeditorial content needed inpublication; develop selectioncriteria.
Read submission packets and follow instructions on handout. Submitassignment to Blackboard by Thursday, 1/23, at 8 p.m. Bring handouts ofpackets to class.
1/24 Discuss submissions; discussstrategies for collectingphotographs. Reviewproduction and manufacturingoptions.
Read submission packets and submit evaluation and choices on Blackboard.Bring paper or electronic copy of packet to class. Shoot a minimum of10 photographs for consideration. Read selections from Carolyn RudesTechnical Editing (pp. 34-46 and 106-124).
1/31 Discuss submissions; reviewcopyediting practices; reviewimages.
Read submission packets and submit evaluation and choices on Blackboard.Bring paper or electronic copy of packet to class. Shoot 10 morephotographs for consideration. Edit two pieces using the strategies we
discussed in class.
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2/7 Finalize manuscripts.Introduction to InDesign.Develop design guidelines.Explore communitysolicitations and possibilitiesfor multimedia content.
Read selection from Robin Williamss The Non-Designers Design Book (pp. 81-108). Read selections from Carol Sallers The Subversive Copy Editor.Create one layout (to be assigned); copyedit one piece (to be assigned).
2/14
Workshop layouts and editing;review procedure for notifyingauthors and sharing suggestededits.
Skype Meeting: Manufacturingand Production
Notify authors (to be assigned). Perform Stage 2 tasks (to be assigned),which will focus on advanced layout and editing, supplemental material fromcommunity partners, and Web content.
2/21 TBA Continue Stage 2 production tasks.
2/28 Preparing Web content forjournal
Skype Meeting: DigitalPublishing
Stage 3 production tasks (to be assigned), which will include front matter,TOC, Web content, and final editing
3/7 Preparing for final read Final read
3/14 Spring Break
3/21 TBA Readings TK
3/28 Sign off before issue goes topress.
4/4 Finalize Web content Individual tasks to be assigned.
4/11 TBA
4/18 TBA
4/25 Course reflections; studentevaluations; Launch Party
Final Reflection essay is due.