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Paul BradshawSenior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com)
Blogger, Online Journalism Blog
Writing/producing for the web:
BASIC principles
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BASIC principles
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Brevity
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Adaptability
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The journalistThe
information
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What does the story suit?
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What might the user want to do with the information?
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Scannability
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Users are task-
oriented
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Headlines need to be
literal
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Get to the point quick
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SEO
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Subheadings
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Bullet lists
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Blockquotes
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Interactivity
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Link
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Link
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Link
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Think
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Think blog
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Think blog
Q&A
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Think
wiki
blogQ&A
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Think
wiki
blogQ&A
live chat
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Think
wiki
blogQ&A
live chat
webcast
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Think
wiki
blogQ&A
live chat
webcastquiz
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Think
wiki
blogQ&A
live chat
webcastquiz
image map
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Think
wiki
blogQ&A
live chat
webcastquiz
image map
poll
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Think
wiki
blogQ&A
live chat
webcastquiz
image map
gallerypoll
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Think
wiki
blogQ&A
live chat
webcastquiz
image map
gallerypoll
user video
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Think
wiki
blogQ&A
live chat
webcastquiz
image map
gallerypoll
forumuser video
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Think
wiki
blogQ&A
live chat
webcastquiz
image map
gallerypoll
forumuser video
database
mashup
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Community&
Conversation
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They are not the
audience
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Users as co-
creators of news
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Distributed acts of
journalism
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Engage: invite and respond
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Create social
value off your site
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Journalism acts of
distribution
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The story is bigger than the
site
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Leave your site
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Conversation =
Distribution
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5 things you can do now
1. Type up a story – make sure you: Have a literal headline
2. Get to the point in the first par
3. Include as many links as possible
4. Break it up with subheads
5. Split pars so they are as simple as possible.
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5 things you can do next
1. Think about the story/issue – what media would it suit?
2. What platforms could it use – i.e. live chats, wikis, forums, maps, quiz, etc?
3. How can you involve users as co-creators before, during and after production?
4. How can you make the raw information adaptable by users?
5. Where might those users be online, and how can you gather/produce the story on those platforms?