Download - Writ340presentationfinale
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The Future of RadioPandora vs. Last.fm
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Do you actually listen to ANY of these???
Why not?
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Communications Act of 1996
Eliminated the limit of stations one company could own
Permitted groups to own any # of radio stations they desired (40 max before)
One-to-a-market rule: BARRED
Now…
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Why play the same songs?
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Potential Problem?
“What most of these folks do is retreat to a more safe position, and in radio, the safer position is to play fewer songs more often… (which is) a fear-based response. That will only take you so far.”
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Results: Radio Reach in Percent
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Results: Decline in Favorite Stations, 12-21 Year Olds
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But wait… then where do you find new music?
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WHY Internet Radio?
FREE
Accurate?
Easy to Use
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FREE
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Easy to Use?
Here’s where things get a bit interesting…
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Where do you fit in?
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Accurate?
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Accurate?
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So… which one do I pick?
PandoraEasier to useBased on opinion of
one personNot always as
accurateSocial functions are
limited, but improving
Last.fmMore usersIntroduces to more
new musicMore involvedCritical mass
problem
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Thank You