RedefiningReality
Augmented & Virtual Reality for Social, Agencies & Brands
Dana Xavier Dojnik, Sr Dir of Strategy
Contact: [email protected]
@[email protected]/in/danaxdojnik
ImmersiveExperienceLab
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Virtual & Augmented Reality
The way we view the world is about to dramatically change through the use of a graphical layer of information about what we’re seeing.
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“Virtual reality will merge with augmented
reality and become part of everyday life.”Mark Zuckerberg
“I feel that augmented reality is perhaps the ultimate computer.”
Satya NadellaMicrosoft
“I regard Augmented Reality as a big idea like the smartphone. It’s for
everyone. It’s huge.Tim Cook
Apple
Looking to the future, the next big step will be for the very concept of the 'device' to fade away, Sundar PichaiGoogle
The largest forces in tech all agree. Augmented & Virtual Reality technology is the future.
IDC predicts spendingon AR / VR to rise to221B by 2021.
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What’s next on our digital journey?Computing has migrated from a few research facilities into everyone’s pockets
70years ago
?
30years ago
10years ago
5years ahead
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Technologies moving us into the future
Objects & machines communicate with us and each other
Wireless speeds up to 100x faster than
today’s 4G LTE
Network computers record and measure
everything we do
Computers learn, recommend, and make decisions
Computers enhance or even replace our
view of the world
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Augmented Realityimproves what’s already “here.”AR
Virtual Reality takes us “there” –someplace real or imaginary.
Industrial Healthcare Entertainment
Engineering Education Real Estate & Architecture
VR
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AR/VR Moving from Labs to Living Rooms
After decades in research laboratories, these technologies are moving into the mainstream with more sophisticated tools and lower costs.
VREconomy Mobile VR
$0 - $15 + phone400MM users
Premium Mobile VR$0 - $50 + phone
5MM users
Gaming Console VR$400 + console
1MM users
“Room Scale” PC VR$400 – 700 + PC
750K users
iOS Devices with Apple AR Kit or Google AR Core*$500-1,200500MM users*
ARPremium Mixed Reality Headsets$1,000 - 5,000<100,000 users
Industrial AR headsets$15,000<5,000 users*
*Est. Installed base. Google ARCore releases Q4 2017. Apple’s AR Kit compatible with iPhone 6s and above. Daqri (bottom, right) users unreported.
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Considerations for 20181. The Move from Physical to Digital
Transforming physical processes to digital creates agility, iteration and innovation
2. Speed to Market Emotion and design trumps the importance of hard goods manufacturing
3. Agile CompetitorsEmergence of swift and nimble competitors who are already creating digitally
4. Social and Mobile Customer AcquisitionConstant visual engagement with dynamic experiences throughout digital channels
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It started with:
1. MS Dos/ Text - main frames
2. GUI Interface - personal/home
3. Touch on Small Devices
4. Hybrid world of Virtual and Physical
Fourth Transformation…
AR Everyday
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• B2B – controlled mobile environments
• Training
• Medical
• Automotive
• Real Estate -
• Education – this area is going to push us all.
Who is poised for success in the next Digital Transformation?
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Augmented & Virtual Reality + moreFew companies are prepared for this next digital transformation. The following pages showcase some recent AR, VR, and other immersive work our group has been experimenting with and collaborating with our clients to just dip their toe but in reality making strides ahead...
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You Are Here created, designed anddeveloped the Porsche AR –Imagine ARKit app with the intent fordealers to encourage Porscheenthusiasts to configure their dreamcar, view it from all angles in variedenvironments (including theirdriveway) and even take it for a drive.• Original HoloLens version offered
multi-user collaboration, voice control• iOS increased graphical quality and
greatly expanded reach
* Stick around after this workshop to customizeyour Porsche and take it for a test drive
Driving Imagination with PorscheAR
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When Red Bull Racing needed totell the story of their IoTpartnership with AT&T, You AreHere stepped up.
Microsoft HoloLens headsetsgave Mobile World Congressattendees freedom to explore asynchronized demo of theamazing technology behind thewinning Red Bull Formula Oneracing team.
The crowd jammed this exhibit,lining up to take their turn. Ourexperiences are often far moreeffective than others, and thistime was no different.
Red Bull Takes a Hot Lap with HoloLensAR
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Executives at the CTIA SuperMobility Conference wereimmersed in a large digitalexperience that overcame theirproblems with VR.• Interactive and topically-focused
network experience• Redefined immersive marketing• Immersive without long lines or
sweaty headsets• High throughput, and WOM• Deep and repeat engagement• 11 out of 10 on the ‘wow’ factor
Immersion Room for AT&T
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Through 3D projection mapping andhigh luminosity projectors, wecreated an interactive creative displayfor Hines Commercial Real Estatewho owns 1260+ properties in 201cities and 21 countries.
The immersive art projected onto thefloor includes API weatherintegration, time of day andseasonality to enhance the overallexperience. The art can also becustomized to welcome current andpotential new tenants through logointegration and messaging.
Enriching Environments with Immersive Technology
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Lexus at the NY Auto Show
VR is most effective when offering rareexperiences. At the NY Auto Show in 2016,Lexus gave attendees virtual test drives withfamous race car drivers.
Working with Lexus’ agency, You Are Herecreated VR mobile apps to deliver these testdrives.
The Lexus VR experience at the 2016 NewYork Auto Show was a stand-out success.Attendees lined up for the chance to take avirtual test drive, and were able to take theexperience home with them.
VR
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Virtual Excursions with Carnival Cruises
After decades in development, VR is finally hitting themainstream. When AT&T decided to go wide with VRat retail, they turned to You Are Here.
Our team designed and built a custom apps forSamsung GearVR and tablets that enabled retailshoppers nationwide to virtually cruise with CarnivalCruise Lines. Partnering with Oculus and AT&T, wedistributed the app to 3,500 corporately owned U.S.retail stores over 2 days in February 2016.
The activation broke records for engagement andsweepstakes sign-ups, including tripling in-store salesfor the GearVR.
PRO TM T 0116 5358 E
Explore new realities*Will require phone software update. © 2016 Samsung Electronics America, Inc. Samsung, Samsung Galaxy, Samsung Galaxy View, Galaxy S, Galaxy Note, Galaxy S6 active, Galaxy Tab and Gear S are all trademarks of Samsung Electronics Co., Ltd. © 2016 AT&T Intellectual Property. All rights reserved. AT&T and the Globe logo are registered trademarks of AT&T Intellectual Property. All other marks are the property of their respective owners.
All aboard the vessel to virtual reality. Attach your phone to the Samsung GearTM VR and start relaxing on virtual vacations, exploring new worlds and even watching movies on a theater-sized scale.
Compatible with Samsung Galaxy S6, Galaxy S6 edge, Galaxy S6 edge+* and Galaxy Note5.*
VR
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About Us
You Are Here stands at the intersection of physical and digital worlds.From our offices in Atlanta, USA, we help agencies, brands, and companiesredefine realitySM with Augmented and Virtual Reality along with manyother immersive technologies.
By creating experiences that are both meaningful and measurable, we arecommitted to improving each moment with technology.
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AugmentedReality (AR)
MixedReality (MR)
ExtendedReality (XR)
VirtualReality (VR)
CloudComputing
ComputerVision
MachineLearning
Internetof Things
Let’s get towhat’s next
We leverage innovative technologies to help people feel and understand, leading to remarkable outcomes. Our immersive experiences lab offers:• Expertise in AR & VR• Innovative storytelling• Measurable ROIThanks for the opportunity to introduce ourselves!
Dana Xavier DojnikSr. Director, [email protected] / 770.598.1287
You Are Here, LLC150 Interstate North PkwyAtlanta, GA 30339www.youareherecorp.com@youarehereco
Proud Members of: