Our clients and commissioners have included Herman Miller, Cappellini, AgustaWestland,Mirage, Antolini, Nodus, Bosa and Alcantara.
Design Explorations for Experiential
Paediatric Waiting Room Systems
Presented to H.Miller design leadership end 2014. Project to be published in 2016.
TACO service table for the nomadic
living space
In production, launched at Salone de Mobile
2015
VIP Interior for AW169 helicopter
Available for client specification 2015
Who we’ve worked with
Brand + MaterialConceptual Explorations Commissions
Curated by Giulio Cappellini &
Domitilla Dardi
Produced & exhibited at the MAXXI museum in Rome 2012 & 2015
Exquisite Ceramic Wall-pieces
In production, launched at Salone de Mobile
2015
Artisanal Hand-Knotted Carpets / Edition of 5 per
model
In production, launched at Salone de Mobile
2013 & 2015
“AGORÀ” marble expo stand
+ installation
Produced & launched at Rho Fiera, Salone de
Mobile 2015
"TRANSITION"porcelain stoneware
tile system
In production, launched at Cersaie 2015
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Aviation,Healthcare,Childcare,Furniture Collections,Industrial Design,Limited Editions,Artisanal Objects,Lifestyle Fast-moving Goods,Interior Finishing Products,Tradeshow Stands,Wearables...
Domains we have entered
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PHYGITAL
To blend digital experiences with physical ones
To embed digital experiences into physical objectsto inject intelligence and humanity into them
Give physicality a new meaningful experiential layer
What can objects around us do for & with us?
What data can these objects collect?
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1. Introduce yourselves
2. Why are you interested in physical design/ Phygital design?
3. Which is your favourite chair and why?
Domains we have entered
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office chair
high stool
chaise longue
dining chair
lounge chair
rocking chair
massage chair
wheelchair
auditorium chair
sofa
recliner chair
bench
pouf
sun lounger
powerwheelchair
stool
exercise ball
kneeling chair
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50% of employed people in developed economies
of the world works at a desk.
And what does that mean?
They all need a CHAIR
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Desk
Waiting room
Open office
Home
Cubicles
Public transport
Meeting room
Hotel lobby
Co-working
Cafe
Seating + Working Contexts
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Physical office needs to support the digital workspace that is where the real work happens.
The idea of office is changing very fast; today 62% of people work from home or at offsite locations.
But there’s still this sense that when you really need to get things done,you go to an office.
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HEALTH &
WELLBEINGPRIVACY PRODUCTIVITY NETWORKING
WORKING
REMOTELY
Pain-points, issues and opportunities
Efficiency
Bring more focus
Task manager
Noise
Visual noise
Interruptions
...
Connecting people to the environment
Connecting people to each other
Enhance communication
Facilitate learning
...
Need for social interaction
Enhance virtual communication
Flexibilty
Work together“in the same room”
Support video conferencing
Battery life span
...
Immobility
Back pain
Stress
Germs
Safety
Healthy vs. Unhealthy habits
...
Introvert vs.
Extrovert
Relaxation
Power nap
Private calls
...
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PERSONIFICATION
The attribution of human nature or character to animals, inanimate objects, or abstract notions.
Personifying the seating object can help us expand and define its new attributes and behaviours.
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DISRUPTORBUDDY SERVANTMOTHER SCIENTIST/ DOCTOR
Personification: a seat with a character
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DISRUPTORBUDDY SERVANTMOTHER SCIENTIST/ DOCTOR
Personification: a seat with a character
MotivateFoster
Care forConcern
PushRemember
ListenPamper
Teach...
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DISRUPTORBUDDY SERVANTMOTHER SCIENTIST/ DOCTOR
Personification: a seat with a character
Relax withHang out
TrustRely on
Confide inExperience together
Horsing aroundShare opinions
...
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DISRUPTORBUDDY SERVANTMOTHER SCIENTIST/ DOCTOR
Personification: a seat with a character
AnalyzeExamine
Provide insightsSuggestsPrescribeCorrect
HealInform
...
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DISRUPTORBUDDY SERVANTMOTHER SCIENTIST/ DOCTOR
Personification: a seat with a character
Disturb Wake people upRevolutionary
ReactionaryAnti
EnchanterWitch
....
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DISRUPTORBUDDY SERVANTMOTHER SCIENTIST/ DOCTOR
Personification: a seat with a character
AssistRemind
Minion JobSilent serving
Massage...
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Workshop Deliverables
1. Mission statement that describes your idea for a seating solution (a product, an add-on or a service.)
2. Short play to act out your idea “A day of life of the chair” one of the group members should act as The Chair…
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Phase 1 1. Split into groups of 3 persons- Hand out/select theme (pain point or opportunity)
2. Analyze the theme and solve it through the different chair personifications acting as The Chair.
3. Bodystorm (test ideas on existing chairs) or draw them out on the given templates
4. Selection of one project concept
(30/45 min.)
(10/15 min.)
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1. Mission Statement
FOR (target audience) WHO (need/opportunity)
OUR PRODUCT/SERVICE IS (define what it is) THAT (benefits)
UNLIKE (alternatives) OUR PRODUCT/SERVICE (differentiator)
2. Storyboard “A day in the life of project name”
3. Mock-up/Props production: bi-dimensional or tri-dimensional rough model of the chair or produce the
add-ons to size and clarify the project in the play.
Phase 2 (60 min.)
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1. Share the Mission Statement
2. Short play to act out your idea “A day of life of the chair”
Phase 4: Sharing Session (30 min.)
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