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WordPress as your digital
home
Chris Hardie@ChrisHardie
chrishardie.com
Photo by Bill Wardhttps://www.flickr.com/photos/billward/5818794375/
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About Me• WordPress user since 2005
• 17 years running a web dev agency
• Lead on VIP Team at Automattic, vip.wordpress.com
• We’re hiring! automattic.com/work-with-us/
• Personal blog digital home at chrishardie.com
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Have you seen this?
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We don’t have to live like this.
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P.O.S.S.E.
• Publish (on your) Own Site, Syndicate Elsewhere
• Post things on your site
• Syndicate to third parties
• Permashortlinks back to the original
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Why?
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Ownership
• Do you really want to read and follow the “Terms of Service” for every service you use?
• Everything starts in one place, you control the terms of distribution
• If a third party service changes/goes away, no significant loss
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Discovery and Search
• Linking
• Searching
• Categorizing
• Stumbling Upon
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Customization
• Control the design of the site
• Control the publishing experience
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Why WordPress?• Focused on content ownership and portability;
great tools for importing and exporting
• Tons of existing integrations, mostly using open standards
• Plugin architecture supports adding emerging services and destinations
• Lots of hosting options
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Why WordPress?
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Why Not?• Some destinations don’t offer auto-publishing, or
mature plugins don’t exist yet.
• Platform treatment of native content vs. linked content
• Distributed stats
• Increased time investment
• P.E.S.O.S. (Publish Elsewhere, Syndicate to Own Site) alternative?
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Get Started
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Domain Name
• Root of your digital existence, pick it to last even through life changes
• $10-15/year, go for multiple years
• namemesh.com
• Protect it and renew it!
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Email• Don’t use [email protected], [email protected], etc.
as primary
• If you change ISPs, or if free email services go crazy, protect yourself
• Many domain providers will include addresses or at least aliases @yourdomain.com
• Fastmail.com is a great low-cost, ad-free option
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WordPress
• WordPress.com: easiest, fastest option to get going
• Self-hosted WordPress.org site: more control and customization options
• Can always switch, export, move
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Publicize
• Connect your site to other places you want to publish
• Choose which destinations to push out to for each post
• Supports multiple connections to the same service under different accounts
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Publicize• Jetpack brings same features to
self-hosted sites
• Featured images are handled intelligently. (Make sure you validate for Twitter cards.)
• Works with scheduled posts!
• With lots of services, use publicize_checkbox_default filter to turn off auto-selecting
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Related Plugins• Publicize With Hashtags: tags become hashtags
• NextScripts: Social Networks Auto-Poster
• SEO Plugins like Yoast, All in One, etc.
• Facebook Instant Articles and Google AMP
• Private sites: jonradio Private Site, New User Approve, Private Feed Key, Simple New Post Emails
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Monitoring and Backups
• If it’s your digital home, make sure it’s open for business
• Jetpack Monitor
• uptimerobot.com
• VaultPress, BackUpWordPress
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Updates and Security• Out of date or insecure sites/themes/plugins can
be a big liability
• On WordPress.com, security/upgrades are handled
• Jetpack Manage helps with self-hosted sites
• Use Login LockDown and Google 2FA or Authy
• Practice good security hygiene in general - password manager, 2FA, encryption, backups, etc.
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Promote and Practice• Make sure your social profiles, printed media, etc all
link back
• Experiment with originating EVERY SINGLE POST on your site. Tweets, photos, audio, video, everything.
• Help improve the tools: docs, issue reports, posts about your experience, write new plugins, etc.
• Advocate for open APIs, looking at you Instagram and Pinterest