Download - WordPress and the Enterprise Disconnect
W O R D P R E S S A N D T H E E N T E R P R I S E D I S C O N N E C T
O C T O B E R 3 1 S T, 2 0 1 5
@jeckman • #wcnyc
https://www.youtube.com/watch?v=hnDtQAjYhRQ
@jeckman • #wcnyc
Automattic appears significantly less than other vendors . . . where key scenarios require integration with other enterprise systems . . . some customers are cautious of the complexity — and quality — involved in employing . . . third party components.
The downside of WordPress' usability and accessibility is . . . content sprawl and reduced governance.
WordPress' simple elegance suits organizations with simple requirements, but the innovative aspirations of many enterprises . . . require more innovation and sophistication. WordPress lags behind . . . in areas such as context awareness.
@jeckman • #wcnyc
http://jboye.com/blog/wordpress-the-most-used-cms-in-the-world-and-still-not-good-enough/
@jeckman • #wcnyc
“Despite all these apparent strengths, very few organisations consider WordPress as an option when they go through a CMS selection exercise. Large and complex organisations seem to mostly ignore it.”
http://jboye.com/blog/wordpress-the-most-used-cms-in-the-world-and-still-not-good-enough/
W H O A R E E N T E R P R I S E C U S T O M E R S ?
O R G T Y P E :
• Large for-profit companies
• Well Funded Non-Profits/NGOs
• Government
• Education
B E H AV I O R :
• Scaling Processes and technology
• Multilingual / multisite / complex org structures
• Significant infrastructure
• Many integrations
@jeckman • #wcnyc
N O , R E A L LY
• Impact
• Innovation at scale
• Long-term predictable relationships
• Open Source value exchange
• Customers with money but not time
• Users with time but not money
@jeckman • #wcnyc
@jeckman • #wcnychttp://www.emailvendorselection.com/omg-your-rfp-is-killing-me/
@jeckman • #wcnyc
N E G O T I AT I N G W I T H B I G G E R C O .
https://www.flickr.com/photos/miguel77/5541356248/
https://www.flickr.com/photos/jonesggallery/433534597
@jeckman • #wcnyc
- T O N Y B Y R N E , R E A L S T O R Y G R O U P ( 2 0 0 4 )
“Vendors often report little interest in usability among prospects and buyers beyond the basic authoring interface. We don't believe that. The problem
remains that end-users are too often shut out of buying decisions.”
@jeckman • #wcnyc
L E T ’ S N O T LO S E W H AT M A K E S W O R D P R E S S G R E AT I N S E A R C H O F M A K I N G I T “ E N T E R P R I S E F R I E N D LY ”
P H I LO S O P H Y- D R I V E N D E V E LO P M E N T
• Out of the Box
• Design for the Majority
• Decisions, not Options
• Clean, Lean, and Mean
• Striving for Simplicity
• Deadlines are not Arbitrary
• The Vocal Minority
• Our Bill of Rights
@jeckman • #wcnyc
A D D R E S S B U S I N E S S I M PAC T
• Using the prospect’s language, not insider terms
• Telling the business story
• White papers, case studies, slide decks, videos
• Outside the WordPress bubble
http://www.alphasandesh.com/blog/how-to-use-relevant-content-in-your-email-marketing/@jeckman • #wcnyc