Download - Wooz.in Social Amplification Platform
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What if all theupdates can be doneby Ronald McDonald?
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Like having a Like
button on a real object
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... or having a Share button in a
Museum.Thursday, August 9, 12
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the solution.
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Wooz.in is...
Connecting the online and offline worlds.
Placing social media features (ie. Like,
Share, check-in, etc) in the real world.
Giving a real life experience with a twist of
social media amplification.
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Join & Connect
+ =
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Amplifications
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Like
Putyourpredefinedstatusanduserswillautoma3callyputLikeand
publish.
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Places
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Image to Wall
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Like for real
object
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Share the real
experience
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+
Spot 1
Spot 2
Spot 3+
Activation
Pin = Badge
Virtualachievement/
reward
Wooz.in Pin
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Wooz.in Insights
Wooz.in gives real
time insight that canbe access by Admin &Sponsor.
Real time demographic
& psychographic.
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Commercial Applications
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User Engagement at Events Events are used for user acquisition - login to
your Facebook account, authorize the app, and
get your RFID card/wristband
Use your RFID card/wristband at the auto-upload photo booth
Use your RFID card to like and share objectsto Facebook, or check-in to a venue
Gain insights on visitors: demographics, likes,interests
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Social Media Engagement
Platform for Merchants/Venues what if... the standard
membership card
program could be
built in with an
automatic share to
social media for every
activity?
what if... social media
campaigns could bebuilt-in with
accurately trackable
response rates?
what if... we can track
activities of the
members to enable
better and
customized loyalty
programs?
what if.. . we could do
a campaign through
social media andtrack response rates?
what it... we could
analyze all that data
by demographics and
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Product Sampling
Res onse Rate Use Wooz.in for people to register
for samples, and Like the brandpage
Utilize Wooz.in to createengagement
Track return customers at latersamplings
Use Wooz.in for polling (tap to voteyour favorite flavor!) and map resultsto demographics
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Our Clients
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Consumer Journey
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Enter Venue
Register: FacebookConnect, Twitter
Authorize, etc
Receive RFID Device
Tap RFID Device atWooz.in Spots
Tap RFID device at
check-in, autocheck-in
to Facebook, etc
Tap RFID device at
status update,
autoupdate status to
Facebook, Twitter, etc
Tap RFID device at
Photobooth,
autoupload photo to
Facebook, Twitter, etc
Tap RFID device at
like/share button, auto
like/share to
Facebook, Twitter, etc
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Data Privacy And Safety Issues
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The data still belongs to the customer.Were just along for the ride
Wooz.in uses Facebook/Twitter API toaccess user accounts, no user passwords are
stored
User data is not authorized to be given to
3rd parties (Facebook policy)
Wooz.in application authorization (and
revoking) is in the power of the user
Wooz.in will only provide insights and
demographics based on user data, not theuser data itself (other than name and email)
On Facebook, the party interfacing with the
user data is Wooz.in, not the partner. Data
safety is Wooz.ins responsibility.
Partner
Social Media
Application
User
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Recent Events
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Oreo Fun Carnival
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Microsoft Campfire
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Newyorkarto: Orang Jawa
Ngerap Di New York
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Smirnoff Ice
Nightlife Exchange Project
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Rollout Strategies - Events
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Event-Based Rollout
Create an event that customers will come to, and
make sign-up mandatory for attendance
Registration can be done on site or through
preregistration online. RFID devices are either
preloaded with registrant info, or assigned on site
Create activities (i.e. photo booth) to encourageinteraction using RFID devices
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Basic Business Package
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Wooz.in Business Spot
up to 6 Wooz.in Spots
up tp 2 Wooz.in Pins
Access to Spot Insight
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Wooz.in Spot
Wooz.in Spot:
points where a user can updatetheir status on social networksvia the Wooz.in system
location and use defined byevent organizer
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Wooz.in Pin
Wooz.in Pin:
a Wooz.in Pin is a virtual pin thatthe user gets after doingsomething at a Wooz.in Spot
Activities and achievements tied
to pin as defined by the eventorganizer
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Access to Spot Insight
Wooz.in system can recordevery activity at every Wooz.in
Spot (how many status updates,how many photos taken, etc)
System can collect data on theusers in the event
User insights also summarized ina report after event finishes.
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Wooz.in Project
Elements Wooz.in Business Spot: Software &
Systems
Dedicated Internet Connection
RFID tags (cards, wristbands, etc)
Hardware: computer & RFID
reader setup, photobooth, etc
Manpower
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Booth Examples
Photobooth Game/Like booth
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Connecting the online & offline worlds.