![Page 1: WOMEN & THE POWER OF SOCIAL MEDIA By Joumana Salem](https://reader036.vdocuments.site/reader036/viewer/2022081520/56815087550346895dbe85d1/html5/thumbnails/1.jpg)
Document Title Goes Here 1
WOMEN & THE POWER OF SOCIAL MEDIA
By Joumana Salem
Young Arab Women Leaders:
THE VOICE OF THE FUTURE
September 20, 2012, LAU
![Page 2: WOMEN & THE POWER OF SOCIAL MEDIA By Joumana Salem](https://reader036.vdocuments.site/reader036/viewer/2022081520/56815087550346895dbe85d1/html5/thumbnails/2.jpg)
2
PEPSICO
ONE Billion Times a day
+200 Countries300,000 EmployeesWOMAN CEO
![Page 3: WOMEN & THE POWER OF SOCIAL MEDIA By Joumana Salem](https://reader036.vdocuments.site/reader036/viewer/2022081520/56815087550346895dbe85d1/html5/thumbnails/3.jpg)
3
PEPSICO PWP
![Page 4: WOMEN & THE POWER OF SOCIAL MEDIA By Joumana Salem](https://reader036.vdocuments.site/reader036/viewer/2022081520/56815087550346895dbe85d1/html5/thumbnails/4.jpg)
4
PEPSICO AMEA / MEA
Europe
PepsiCo Americas FoodsPepsiCo Americas Beverages
AMEA
MEA
EMA BU: 60% Women
![Page 5: WOMEN & THE POWER OF SOCIAL MEDIA By Joumana Salem](https://reader036.vdocuments.site/reader036/viewer/2022081520/56815087550346895dbe85d1/html5/thumbnails/5.jpg)
5
SOCIAL MEDIA DEFINITION
Social Media includes web- and mobile-based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.
![Page 6: WOMEN & THE POWER OF SOCIAL MEDIA By Joumana Salem](https://reader036.vdocuments.site/reader036/viewer/2022081520/56815087550346895dbe85d1/html5/thumbnails/6.jpg)
6
WHAT IS TRULY SOCIAL MEDIA
IT IS ABOUT FRIENDSHIPS AND RELATIONSHIPS……
…. ABOUT CONNECTIVITY, COMMUNITY,
CREATIVITY, CONVENIENCE……
SOCIAL MEDIA IS INTIMATE….IT IS A CONVERSATION ON LINE
![Page 7: WOMEN & THE POWER OF SOCIAL MEDIA By Joumana Salem](https://reader036.vdocuments.site/reader036/viewer/2022081520/56815087550346895dbe85d1/html5/thumbnails/7.jpg)
7
WHAT IS SOCIAL MEDIA
SOCIAL MEDIA IS CHANGING OUR WORLD
The power to define and control a brand is shifting
from corporations and institutions to individuals and
communities
![Page 8: WOMEN & THE POWER OF SOCIAL MEDIA By Joumana Salem](https://reader036.vdocuments.site/reader036/viewer/2022081520/56815087550346895dbe85d1/html5/thumbnails/8.jpg)
8
Why Should Companies Care?
![Page 9: WOMEN & THE POWER OF SOCIAL MEDIA By Joumana Salem](https://reader036.vdocuments.site/reader036/viewer/2022081520/56815087550346895dbe85d1/html5/thumbnails/9.jpg)
9
Why Should Companies Care?
![Page 10: WOMEN & THE POWER OF SOCIAL MEDIA By Joumana Salem](https://reader036.vdocuments.site/reader036/viewer/2022081520/56815087550346895dbe85d1/html5/thumbnails/10.jpg)
10
Why Should Companies Care?
![Page 11: WOMEN & THE POWER OF SOCIAL MEDIA By Joumana Salem](https://reader036.vdocuments.site/reader036/viewer/2022081520/56815087550346895dbe85d1/html5/thumbnails/11.jpg)
11
Why Should Companies Care?
![Page 12: WOMEN & THE POWER OF SOCIAL MEDIA By Joumana Salem](https://reader036.vdocuments.site/reader036/viewer/2022081520/56815087550346895dbe85d1/html5/thumbnails/12.jpg)
12
Why Should Companies Care?
![Page 13: WOMEN & THE POWER OF SOCIAL MEDIA By Joumana Salem](https://reader036.vdocuments.site/reader036/viewer/2022081520/56815087550346895dbe85d1/html5/thumbnails/13.jpg)
13
Why Should Companies Care?
![Page 14: WOMEN & THE POWER OF SOCIAL MEDIA By Joumana Salem](https://reader036.vdocuments.site/reader036/viewer/2022081520/56815087550346895dbe85d1/html5/thumbnails/14.jpg)
14
WOMEN AND SOCIAL MEDIA
![Page 15: WOMEN & THE POWER OF SOCIAL MEDIA By Joumana Salem](https://reader036.vdocuments.site/reader036/viewer/2022081520/56815087550346895dbe85d1/html5/thumbnails/15.jpg)
15
WHERE DO WOMEN SHARE?
![Page 16: WOMEN & THE POWER OF SOCIAL MEDIA By Joumana Salem](https://reader036.vdocuments.site/reader036/viewer/2022081520/56815087550346895dbe85d1/html5/thumbnails/16.jpg)
16
WHERE DO WOMEN SHARE?
![Page 17: WOMEN & THE POWER OF SOCIAL MEDIA By Joumana Salem](https://reader036.vdocuments.site/reader036/viewer/2022081520/56815087550346895dbe85d1/html5/thumbnails/17.jpg)
17
SOCIAL MEDIA AND WOMEN
HOW DO WE TALK TO WOMEN THROUGH SOCIAL MEDIA?
LISTENASK
ENGAGERESPOND
RESPECT
![Page 18: WOMEN & THE POWER OF SOCIAL MEDIA By Joumana Salem](https://reader036.vdocuments.site/reader036/viewer/2022081520/56815087550346895dbe85d1/html5/thumbnails/18.jpg)
18
SOCIAL MEDIA AND WOMEN
Women don’t use social media based on clear cut
demographics
![Page 19: WOMEN & THE POWER OF SOCIAL MEDIA By Joumana Salem](https://reader036.vdocuments.site/reader036/viewer/2022081520/56815087550346895dbe85d1/html5/thumbnails/19.jpg)
19
SOCIAL MEDIA AND WOMEN
SOCIAL MEDIA CAN BE A GREAT RETENTION TOOL
Sharing
MentorshipLearning
Unity
Personal
Relationships
Building connections
Cost-EffectiveUnity
![Page 20: WOMEN & THE POWER OF SOCIAL MEDIA By Joumana Salem](https://reader036.vdocuments.site/reader036/viewer/2022081520/56815087550346895dbe85d1/html5/thumbnails/20.jpg)
20
PEPSICO USING SOCIAL MEDIA
![Page 21: WOMEN & THE POWER OF SOCIAL MEDIA By Joumana Salem](https://reader036.vdocuments.site/reader036/viewer/2022081520/56815087550346895dbe85d1/html5/thumbnails/21.jpg)
21
PEPSICO USING SOCIAL MEDIA
![Page 22: WOMEN & THE POWER OF SOCIAL MEDIA By Joumana Salem](https://reader036.vdocuments.site/reader036/viewer/2022081520/56815087550346895dbe85d1/html5/thumbnails/22.jpg)
22
PEPSICO USING SOCIAL MEDIA
![Page 23: WOMEN & THE POWER OF SOCIAL MEDIA By Joumana Salem](https://reader036.vdocuments.site/reader036/viewer/2022081520/56815087550346895dbe85d1/html5/thumbnails/23.jpg)
23
WE EMPOWER YOUTH EDUCATION VIA CSR PROGRAMS SINCE 2003
1,6OO students
$MM 1.5
Partnering with Local
NGOAJIALOUNA
$MM 1 pledged in Lebanon,
Jordan, Egypt
PEPSICO USING SOCIAL MEDIA
www.tomooharabia.com
![Page 24: WOMEN & THE POWER OF SOCIAL MEDIA By Joumana Salem](https://reader036.vdocuments.site/reader036/viewer/2022081520/56815087550346895dbe85d1/html5/thumbnails/24.jpg)
24