Download - Women Politicians On Social Media
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WOMEN POLITICIANS ON SOCIAL MEDIA
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INTRODUCTION
• The 2014 General Assembly Elections are proving to be a close encounter for leaders from all political parties.
• Women politicians are playing an active role in campaigning and handling important designations in political parties.
• Some noted names that are active for their respective parties are Sonia Gandhi (INC-Indian National Congress), Smriti Zubin Irani and Sushma Swaraj(both from BJP-BharatiyaJanata Party).
• Though Sonia Gandhi is more into on-ground campaigning instead of social media activities, the other two are actively participating on social media hangouts, conversations and discussions.
• Moving ahead, we go through how each one of them has leveraged themselves on social media grounds.
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SONIA GANDHI
• Twitter Mentions – NA• Web Mentions – 2743• Negative Mentions – 228• Total Negative Sentiments (in %) – 8.02• Twitter Followers – NA• Facebook Fans – NA• Twitter Engagement (in %) – NA• Facebook Engagement (in %) - NA
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SMRITI ZUBIN IRANI
• Twitter Mentions – 11238• Web Mentions – 943• Negative Mentions – 46 • Total Negative Sentiments (in %) – 4.88• Twitter Followers – 259696• Facebook Fans – 702026• Twitter Engagement (in %) – 12.76• Facebook Engagement (in %) – 23.05
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SUSHMA SWARAJ
• Twitter Mentions – 3179• Web Mentions – 595• Negative Mentions – 29 • Total Negative Sentiments (in %) – 4.87• Twitter Followers – 1068817• Facebook Fans – 447401• Twitter Engagement (in %) – 0.75• Facebook Engagement (in %) - 0
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SONIA GANDHI (ON FACEBOOK/TWITTER/YOUTUBE)
• Sonia Gandhi is one of those leaders who hardly has a presence on social media.
• Being a leader from the party in power, it is expected of her to be present on a medium which is expressible and interactive.
• Her absence on social media is one of the reasons why INC is not finding favors amongst the general masses on social media.
• The details regarding on-ground campaigning including speeches and rallies have not been effectively put across to the public.
• It is to be noted that had she been a reckoning force on social media just like her counterparts, INC would have been a stronger force to deal with.
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SMRITI ZUBIN IRANI (ON FACEBOOK)
• Smriti Irani is a BJP Candidate from Amethi, BJP National Vice-President and Member of Parliament, Rajya Sabha; representing the State of Gujarat.
• She has a 5 lakh+ strong fan following on Facebook and has been aggressively campaigning for this year’s elections.
• The page has frequent posts about her campaigning at various places including image posts as well.
• She has been garnering a lot of comments and shares on the efforts that she is showcasing on her official page.
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SMRITI ZUBIN IRANI (ON FACEBOOK)
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SUSHMA SWARAJ (ON FACEBOOK)
• Sushma Swaraj is a Leader of Opposition in the Lok Sabha (House of People), Parliament of India and an active politician for the last 30 years.
• She has a decently strong presence on Facebook with over 3 lakh fans.
• However, the page has gone inactive since the last year or so.
• Prior to that, it had regular updates, most of them being video updates about her speeches in the Parliament.
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SUSHMA SWARAJ (ON FACEBOOK)
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SMRITI ZUBIN IRANI (ON TWITTER)
• Smriti Irani has an active presence on Twitter with over 2 lakh followers.
• She regularly tweets party plans and policies along with image updates of herself as well.
• In an aggressive approach noted recently, she has tweeted a graph of her performance in Parliament against that of Rahul Gandhi.
• She has adopted Twitter as a means to mirror the efforts that she and her party are putting across.
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SMRITI ZUBIN IRANI (ON TWITTER)
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SUSHMA SWARAJ (ON TWITTER)
• With more than a million followers to boast of, Sushma Swaraj has made good use of her political experience to engage people with her account.
• She is actively tweeting about her future meetings, her views and sharing image updates regarding her campaigns.
• However, her account had been inactive for all of March
• Being one of the top leader in the BJP ranks, she has been able to communicate well with the general masses.
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SUSHMA SWARAJ (ON TWITTER)
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SMRITI ZUBIN IRANI (ON YOUTUBE)
• Smriti Irani does not have a YouTube channel named after her.
• However, her speeches are being uploaded on the official BJP channel.
• Recordings of the various rallies that she has spoken at are found uploaded on the web by various politics enthusiasts.
• Due to her speeches, she has been able to garner enough support as the language she uses is simple, precise and lucid which is easier for the masses to understand.
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SMRITI ZUBIN IRANI (ON YOUTUBE)
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SUSHMA SWARAJ ON YOUTUBE
• Just like Smriti Irani, Sushma Swaraj doesn’t have a personalized YouTube channel.
• All her speeches and campaigns are incorporated into BJP’s channel.
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SUSHMA SWARAJ ON YOUTUBE
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MOST SEARCHED KEYWORDS (SONIA GANDHI)
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MOST SEARCHED KEYWORDS (SMRITI IRANI)
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MOST SEARCHED KEYWORDS (SUSHMA SWARAJ)
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WHAT DOES THE MEDIA SAY?
• The women politicians namely Sonia Gandhi, Smriti Irani and Sushma Swaraj have been aggressively campaigning for their respective parties which has already drawn media attention.
• Various media houses and websites are covering their intense speeches which are practically aimed at downplaying their competitors’ agenda for the elections.
• Various headlines are relaying news regarding the approach that they are adopting out of which some of them are listed as we move ahead.
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IN THE NEWS (SONIA GANDHI)
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IN THE NEWS (SMRITI IRANI)
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IN THE NEWS (SUSHMA SWARAJ)
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REPORT BY - SOCIAL SAMOSA
DATE RANGE : APRIL 23, 2014 – MAY 07, 2014