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Wolverine Career Boot Camp:
Getting the Best YOU on the Market
Angela HillsSenior Vice President
BlessingWhite
BLESSINGWHITE Wolverine Career Boot Camp
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What is a Brand?
• Image?• Reputation?• All in the marketing?• A promise to be delivered on?• A way to differentiate?• A perception of value?
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Personal Branding
You, Inc.
The public expression and projection of an individual's identity, personality, values, skills,
and abilities.
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Organization
Success
Values, Goals,
StrategySucces
s
Values
, Goal
s,
Strate
gy
YOU, I
NC.
Max
imum
Satis
fact
ion
Maxim
um
Contribution
Coasting / NewBurn out / quit
Quit & stayJOBJOB
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Managing You, Inc.
• Review and assess your current situation• Confirm Expectations and goals• Assess strengths, weaknesses, opportunities
and challenges• Explore ideas for moving forward• Take Action! Market YOU!
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It all starts with knowing how you define success
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Complete as many choices as possible
Are you . . .
More like ____ or ____?
2 minutes
Choices…Choices…Choices
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“You’re more like ______ than ______. Why?”
Listen; take notes; don’t compare.
5 minutes
Choices Discussion
• Exchange Papers with a partner.• Alternate items and ask:
K 6-2
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Achievement __ Family __ Order __
Fame __ Loyalty __ Wisdom __
2 minutes
Choices…Choices…Choices
• In the middle section, check any values you feel may be important to your partner.
• Look for themes.
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Choices…Choices…Choices• Consider which values dominated the
discussion (not only what he/she said, but how).
• Guess 3 of your partner’s values andwrite them in the box.
• Return books.• Discuss your reasons for your guess.
5 minutes
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nc. What makes YOU stand out?
BLESSINGWHITE Wolverine Career Boot Camp
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Your Brand = Your Strengths
• Technical Skills
• Organization & Job-specific Skills (“know-how”/“know about” skills)
• Process Skills (planning, managing, communicating, working with others)
“Build on Strengths. Think about what you’re good at. How can you do more of it and how can you do it better? If you work only on
weaknesses, you’re going to die one of these days a perfectly mediocre human being.”
- Buck Blessing, Co-founder of BlessingWhite
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Considering Options
• What are your top three personal goals?• What limitations do you have?
– Travel?– Relocation?– Compensation?– Hours?– Education?
• What skills would you LOVE to have in a job?
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Explore Ideas for Moving Forward
• Find a coach, mentor, or supporter (at least one!)
• Seek help in testing your ideas, confirming your perceptions, and keeping you focused
• Consider all options and ideas, no matter how unrealistic they sound at first
• No matter the pressures, maintain focus on You,Inc.
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Take Action
• Seek jobs that fit you, not the reverse• Leverage your network – a brand is created by
word of mouth• Consider whether you are using all channels to
promote You, Inc.– Media– Networks– Presence
• Trust – in yourself, others, and the world in general
BLESSINGWHITE Wolverine Career Boot Camp
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The New “Normal”
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Go Blue!Angela Hills
800-222-1349 x [email protected]