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ORGANISATIONAL STUDY
AT
WINSTAR. Pvt Ltd
Under the Guidance of Ravi.R Mrs. Shruti V.K
Reg.No.09KXCMA062 MBA 3 rd Semester Surana College Bangalore
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Overview
Objective of the studyIndustry profile
Company ProfileProduct ProfileOrganization chart
Functional departmentsSWOT analysisFindings and suggestion
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Objective of the StudyTo know the growth and present state of Indian textile Industry.
To know the strength and weakness of WINSTAR Pvt Ltd.
To know the operating, Manufacturing and Qualitymaintains of WINSTAR Pvt Ltd.
To review the financial statement of WINSTAR Pvt Ltd
To identify the problems if any, and to make suggestions.
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Industry Profile
The textile industry occupies a unique place in our country one of to come intoExistence in India. It accounts for 14% of the total industrial production
contribution to nearly 30% of the export and is the second largest employmentgenerator after agriculture
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COMPANY PROFILE
NATURE OF INDUSTRY : Textile industryNAME OF THE COMPANY : Winstar Pvt. Ltd.,ESTABLISHED BY : Arvind ShahYEAR OF ESTABLISHMENT : May 1996LOCATION : 42/12 3 rd cross, SSI
IndustryArea5 th Block RajajinagarBangalore 560080
SOURCE OF FINANCE : Punjab National Bank EXPORTED TO : Sri Lank, South Africa,
U.A,U.SOUTSOURCE PRODUCT : FabricsTOTAL EMPLOYEES : 400
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Product rangeMENS
JeansFormalsTwin flits
SemiformalCasual
Fleet frontCargo pantsZip up pants
ShirtsFormalsShort sleevesFull sleevesShorts
Product Profile
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DEPARTMENTAL STUDY
MERCHANDISING DEPARTMENTSTORES DEPARTMENT
PURCHASE DEPARTMENT
PRODUCTION DEPARTMENT
HUMAN RESOURCE DEPARTMENT
QUALITY CONTROL DEPARTMENT
MARKETING DEPARTMENT
FINANCE DEPARTMENT
MAINTAINANCE EPARTMENT
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SWOT Analysis
STRENGTHS
Strong marketing presence and distribution inselected region in Uk.The garments made are of world class quality.
The brands which produce all types of womensgarments.The only brand which has full in-houseproduction capacity.Increasing in the quality of manufacturing.
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WEAKNESS
Depending upon only one buyer.
Very weak publicity.Perceived as ladies garments.
Perceived as middle class casual wears
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OPPORTUNITIES
The products has very much demand in US, butthe company is waiting for the removal quotasystem.
Due to liberalization, the company is expandingday-by-day.Traditional belief that cotton has no side effectson the skin.Priced at wholesale rates directly to consumerwhen compared to other brands.
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Threats
Me Too competitors in garments like JohnPlayers, Allen Solly, Peter England, Levis, etc.,
available at equal prices.Adopting at a premier pricing strategy morecompared to popular segment, one will easilyallow competition rising in pricing.
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FINDINGSWinstar has a very strong marketing presence inselected regions in the US market.
The products manufactured by them are of highquality and are renowned for there high quality.
The capacity utilization is being monitored veryrigidly by the management.
The company has a very poor publicity andmarketing, due to this it has not been able tomake it to the other markets.
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SUGGESTIONSThe prevailing situation in the internationalmarket demands a fresh strategy to face thechallenges beyond 2010.
Rapid changes are taking place in the global clothingtrade. With the abolition of quota restriction andemergence of trade blocks, the company shouldbe fully geared to compete on the basis of commercial factors like quality, prices, deliveryschedules and marketing skills.
The company has to take initiative formodernization and innovation for improvingcompetitiveness.
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