Download - Wikipedia mobile strategy wikimania2011(kul)
Kul Wadhwa, All-Purpose Mobile Ninja Patrick Reilly, Mobile Software Ninja
Wikimedia Foundation
Wikimedia Mobile Strategy
What are we gonna talk about?
Why’s mobile so important?
Where we were…
What we’re doing…
What we’re learning…
What’s coming up next…
Mobile Strategy for Wikimedia Foundation Jan 2011
WIKIMEDIA FOUNDATION Why’s mobile so important?
About 2 billion mobile web subscribers in 2015
Source: ITC & WMF
27% of global population
Mobile web will overtake desktop web in 2014 Fi
gure
s ar
e in
mill
ions
Source: ITC & WMF
Facebook: one-fifth visit mobile, Wikipedia: .028% of page views/month are for mobile
20% of Facebook users visit mobile site
.028% of page views/month are for mobile
site
What are we gonna talk about?
Why’s mobile so important?
Where we were…
What we’re doing…
What we’re learning…
What’s coming up next…
technology implications Where we were…
WAP Wikipedia
Current mobile implementation
Wikimedia Mobile App Open code base
Translated to over 25+ languages through community translations
Geo-location of articles
Over 150,000 downloads each month
One Way
Even Ninjas couldn’t contribute to Wikipedia Mobile
What the ^*#@$
%&! Why can’t you
edit Wikipedia on
that phone?
????
Current Mobile Traffic
2-15% growth each month for EN
What are we gonna talk about?
Why’s mobile so important?
Where we were…
What we’re doing…
What we’re learning…
What’s coming up next…
What we’re doing…
Mobile Projections
Mobile site rewritten in PHP
MediaWiki Mobile Extension
Open Standards
Build out the Mobile Ecosystem
Wikimedia
Community devs
Dev Network
Partners
What are we gonna talk about?
Why’s mobile so important?
Where we were…
What we’re doing…
What we’re learning…
What’s coming up next…
22 What we’re learning…
And the research begins…
ETHNOGRAPHIC STUDIES
QUANTITATIVE SURVEY
INDIA (Bangalore + Delhi) - April 2011 BRAZIL (Sao Paulo + Salvador + Porto Alegre) - June 2011 USA (San Francisco + Chicago + Atlanta/Miami) - August 2011
Diary Studies - 1 week of reporting on mobile, web, WP use 2 hour interviews in-situ interviews, 6-12 per city
LANGUAGES: English, Japanese, Spanish, German, French, Russian, Portuguese, Turkish, Arabic, Chinese in countries where these are the majority of language speakers.
Launch Date: TBD
Everybody needs
Wikipedia
By Adam Jones Adam63 (Own work) [CC-BY-3.0 (www.creativecommons.org/licenses/by/3.0)], via Wikimedia Commons
Can we say redirect?
LANG, FONT, CHAR
SUPPORT.
SEARCH DISAMBIGUATION + TRANSLITERATION
Interoperability across devices for reading, people want print functionality,
most oblivious to its existence
Most of the time I copy paste it on Word to read it later but I can’t do it from my mobile. That is a key reason for not doing Wikipedia on my mobile.
Precise and concise summaries on mobile, not too much information
“No need to load the whole page every time – just the first paragraphs and the links to detailed content – I can click on whatever section I want”
Multimedia Content, Constantly Updated Content
“Need more pictures to make it more interesting and they are better than tables and theoretical part” Piu, 25, New Delhi
“Wikipedia is like a website from the 1990s,” David, 26, Salvador
“I struggle to use Wikipedia on mobile because there is no auto-complete option in Portuguese.”
Search integration in phone OS
Zero cost Wikipedia “I don’t access Internet on my phone because I don’t want to use my credit”
Addresses with more accesses: on the mobile, everything is faster and more superficial
On the mobile, they tend to make less changes in the configurations in comparison to the computer: keeping the home page, the browser and the search
engine
Is not mentioned spontanously as a portal accessed on
the mobile. When stimulated, part of the sample
says that it is commonly accessed
Wiki and mobile: possibilities and limits
Yes No
READING
abbreviated information, summarized
With a page adapted to the mobile
EDITING
Notes – “post-it” effect – to be restored later on
the computer Postage of pictures and
images Comments about
mistakes or vandalism, maybe some corrections
Always in the perspective of the lack of a computer, in mobile situations, with a proper equipment (Android or iPhone)
EDITING
Complete works/papers, demanding elaborated
production Need of a simultaneous
reference to the internet itself, on wiki inclusive (e.g.,
translations) Material that implies in
using a language that is proper for web editing–
Java, HMTL
What are we gonna talk about?
Why’s mobile so important?
Where we were…
What we’re doing…
What we’re learning…
What’s coming up next…
37 What’s coming up next?
Continued testing on various mobile devices Interface improvements for greater usability Editing and content creation on mobile
devices
Mobile Web + Apps
Feature Research
Unaware of features on WEB Wikipedia…mobile could build awareness…present an opportunity to create account and otherwise onboard…Watchlist…Bookmark…Save for Later…Email/Recommend..Rate synch between devices… require login? download, print, .pdf, email, tweet, sms, facebook…mobile summary? First paragraph…Micro content and micro contributions…photo uploads – commons…links to wiktionary…show/hide - hugely popular, too much content…too little content…overview vs. question oriented content…
More Partnerships = More Reach
Participation on all devices
More Ideas Zero or low cost Wikipedia - Service providers Offline Wikipedia loaded on mobile devices Content providers (NYTimes, Tech crunch) - easy
links to WP Partner with Browser developers for font/
language support Donation campaigns Niche markets and usercases: Local phone
manufacturers Music, Movies, Cricket/Sports - other universal
content
WMF ninjas working on mobile
Kul Tomasz
Patrick
Mani
Parul
Amit
Wiki for Mobile work, open to all
http://meta.wikimedia.org/wiki/Mobile_Projects
Kul Wadhwa – [email protected]
Patrick Reilly – [email protected]
WIKIMEDIA FOUNDATION
Now…enough of us talking…it’s your turn!
! תודה