AutoPilot Your Business Presents…
Why Blogging is the NEW Marketing medium
Andrew McCauley
Exercise
❖ Come up with 1 Fact …
❖ and 1 Myth about Blogging
With a partner:
Example: Myth- Blogging is for hobbyistsFact: Blogging is cheap
What is blogging?
More website Visitors?
What is blogging?
Type name into browser
What is blogging?
Buy an email list?
What is blogging?
More website Visitors?
What is blogging?
Short form Contentthat is a
Marketing Channel
Why do you need to Blog?
It helps drive traffic to your website.
It helps drive new traffic to your website and works closely with search engines and social media to do that.
http://blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht
It helps convert that traffic into leads.
Add a Call to Action to each posthttp://blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht
It helps establish authority.
It drives long-term results.
Things to know before you start a
Blog
A self-hosted WordPress blog is still your best bet
Visual content will only get bigger
Growing a mailing list is still the most important thing
Long content still works
It’s time to spend money on promotion
+ =
Responsive blog designs are a must
Outsourcing will make you prolific
SEO will change (but not really)
Autopilot Your Business…
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Andrew McCauley