If You Think Knowledge Is Expensive... Try Ignorance

Since 1998 - 2011 Recently On Mobile 2011

Have You Spotted Any Difference?

WHEN THIS

Catches

Your

Attention

& YOU PANIC !!!

How Much

Will You

Be Willing To Pay Out ?

Why Google Places ?• According to Google, 20% of searches on

Google.com are local in nature. • That means that of the +11 billion searches

per month conducted on Google, more than 2 billion searches are location-based.

• If you’re a business that services a local area then it is time to seriously consider Google Places.

Why Should Small Businesses Use Google Places?

• Google Places offers small business a unique opportunity to advertise to their local area at a fraction of the cost of any other form of advertising.

Why Should Small Businesses Use Google Places?

• A small business owner who services a particular suburb has a very high chance of ranking at the top of Google for a number of keyword phrases simply by setting up a Google Places listing for their business.

Why Should Small Businesses Use Google Places?

• With Google Places you don’t even need to have a website. You can get up and running and rank at the top of Google simply by having a Places page for your business.

Why Should Small Businesses Use Google Places?

• People are increasingly searching on Google to find services in their local area. If You aren’t visible when they search for what you sell, You’ll be losingYou’ll be losing customers to your competitors.

Why Should Small Businesses Use Google Places?

• The increased usage of smartphones (eg iPhone, Android etc) means that more and more people are using their phones to search on Google.

And because Google can use your exact location location through GPS targetingthrough GPS targeting, they can show you location-based search results even if you don’t type in a location!

• Perhaps the most important reason that small business should start using Google Places right away is because it’s still in its infancy.

• Like every new marketing opportunity before it, those businesses that start using it first first have the greatest advantage in the long term (because it will become more competitive and more expensive to utilise over time).

What Results Can You Expect To Achieve From Google Places?

• When people search on Google they are either researching information, looking for a particular website or looking to buy a product or service

• The most important thing to realise with Google Places Google Places is that anybody using a location as part of their keyword a location as part of their keyword search is ready to buy, which means that the quality of the prospect contactingcontacting you will be very highvery high.

DID YOU KNOW THAT....DID YOU KNOW THAT....

• Yelp Clashed Over Google's Search TacticsIs Google punishing companies that don't want to be listed on its Place pages by

threatening to pull them from its overall search index? WHAT DOES THAT MEAN?WHAT DOES THAT MEAN?

• Google acquires Zagat to flesh out local reviews

Google has acquired Zagat, one of the most well-known names in restaurant reviews. Zagat is best known for its small guidebooks (the dead-tree sort) that offer reviews and recommendations on restaurants around the world.

What People Are Saying