WEB VIDEOThe quickest, easiest and cheapest way to dominate.

THE MAN WHO HAD EVERYTHING

• Happy birthday Dad

• Lightbulb moment!

• The frenzy

• What happened next?

THE LAB WAS BORN

• Started storylab

• Home business

• Grown exponentially

• Passion for web

• http://www.vimeo.com/14596860

WELCOME TO THE FUTURE

• TV and Web are becoming one

• YouTube is king

• #4 largest site on the internet

• #2 search engine

• #1 largest video site on the web

WELCOME TO THE FUTURE

• 20 hours of content per minute

• 1 billion videos served per day

• 12.2 billion videos viewed per month in US alone

• 82% of Internet users that view videos online

BUT WAIT, THERE’S MORE

• Video sites on the rise

• 70 + video sites and growing

• Specialist sites like howto.com, godtube.com, arabtube.tv

WHY VIDEO FOR BUSINESS?

!

• Biggest hurdle doing business online

• Personality, authenticity and transparency

• Expert positioning and pre-sold before they call

• "50% better chance of appearing on the first page of results" using video.- Forrester Research 2009

DAVE’S STORY

• You can have the best product but...

• Trend spotting

• 450+ videos just on YouTube with 1,000,000+ views

• Started in my bedroom - far from perfect

• I use video in everything I do

• Along comes Ben

QUALITY VS QUANTITY

QUALITY VS QUANTITY

QUALITY VS QUANTITY

QUALITY VS QUANTITY

• It's all about balance

• Know your audience. What do they expect?

• Put video at the top of your promotional list

WHAT’S YOUR GOAL?

• If you aim at nothing...

• Open your mind to what's possible

• Show you all the tools you need to get started

• Have a clear action plan

QUESTIONS