Download - Why use Google Analytics
Tommy HobinFounder/Owner
Google AnalyticsHow Did They Find Me And What Do They Want?
About Me
Masters Degree in Internet MarketingDigital Marketing ConsultantInstructor at UNFSpecialize in:
SEODigital Marketing StrategySocial Media TrainingDigital Media Buying
The Story Behind Analytics
The user left because your website sucks
Not so Good Things: 64%Good Things: 26%Not Possible to Tell: 10%
Add Video Elements for Stickyness
Run User Testing on your PagesYou Have Three 404 Error Pages
Why Google Analytics?
Track Behaviour
4
Entry Exit
Behaviour
Engagement
Behavior
Why Google Analytics?
Report Categories6 + 1 Report Categories
5
Report Categories
Who are myVisitors
6 + 1 Report Categories
5
Report Categories | VisitorsWho are my Visitors?
7
Nebraska You♥
Report Categories
How did theyFind
6 + 1 Report Categories
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mywebsite?
Report Categories | Traffic SourcesHow are Visitors Finding My Site?
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What channel works?
Bounce Rate
Report Categories
What did theyDo
6 + 1 Report Categories
5
on mywebsite?
What did they do on my site?
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Report Categories | Content
Compare
Did theyConvert?
6 + 1 Report Categories
5
Report Categories
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Report Categories | Goals
When did you scare them?
See itLive
See it Live
The Process
Create Separate Gmail AccountLogin to Google AnalyticsGet CodePlug-In to Website
Thank You
Tommy HobinFounder/Owner
Contact Tommy Hobin at Mind Jar Media after this presentation and receive a FREE Google Analytics set-up and evaluation. Get information on:
Who is coming to your websiteWhat geographical locations are they located in
Traffic dataWhat online source are they coming from
A plan to fix any problems or lead more people into your websiteWhat marketing outlets will you need to use to get more people to your website
mindjarmedia.com | Digital Marketing | SEO | [email protected]
Free Analysis
Thank You