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WHY THE SMAC STACK IS GOING TO CHANGE THE WORLD…OR HAS IT ALREADY?
DIGITAL SOLUTIONS FOR MARKET LEADERSHIP
December 3, 2013
© Ayantek, LLC Confidential
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About me and Ayantek
© Ayantek, LLC Confidential3
Who am I?
What does Ayantek do?
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© Ayantek, LLC Confidential4
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How Netflix Leverages the SMAC Stack
© Ayantek, LLC Confidential9
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A MASS MARKET STRATEGY
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KEY TAKEAWAYS
DIGITAL SOLUTIONS FOR MARKET LEADERSHIP
© Ayantek, LLC Confidential
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DRIVE SCALE & LATITUDE
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NAVIGATING SHARP CURRENTS
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INNOVATE & STAND TALL
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TOOLS & FRAMEWORKS
DIGITAL SOLUTIONS FOR MARKET LEADERSHIP
© Ayantek, LLC Confidential
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5 Questions: Is SMAC for you?
© Ayantek, LLC Confidential22
Question 1: Does my business involve people and data?
Question 2: Do my [users] care about my [products/service/solution]?
Question 3: Am I interested in collaborating with & learning from my [users]?
Question 4: Are my [users] adapting or will adapt multiple device paradigms?
Question 5: Would technology innovation help grow my business?
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Persona
© Ayantek, LLC Confidential23
Responsible for managing his restaurant, hiring staff, advertising, promoting, and is personally invested.
HOW HIS COLLEAGUES DESCRIBE HIM: High energy guy, always on the run Passionate about the restaurant business
KEY JOB REQUIREMENTS: Hire quality chefs and wait staff Oversees menu selection Oversees financial management of the business
KEY SITE TASKS: Read up on products and services Uses products in the restaurant Asks support questions Reads blog
Gary, 32, Restaurateur
Personal InformationSelf-employedLives: San Jose, CA
Personal InformationSelf-employedLives: San Jose, CA
In his spare time:• Spends time with his family• Uses social media for personal
communication
In his spare time:• Spends time with his family• Uses social media for personal
communication
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Develop a SMAC Persona
© Ayantek, LLC Confidential24
Social: Uses social media for personal use Interacts with personal stories Takes multiple days to respond to messages
Mobile: Uses a smartphone Utilizes mobile apps to manage day-to-day operations Promote the restaurant via web site and mobile outlets,
other advertising
Analytics: Is responsible for generating new sales for the business
Cloud: Locally based but wants to increase foot traffic
Gary, 32, Restaurateur
Personal InformationSelf-employedLives: San Jose, CA
Personal InformationSelf-employedLives: San Jose, CA
In his spare time:• Spends time with his family• Enjoys bowling with friends
In his spare time:• Spends time with his family• Enjoys bowling with friends
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DEVELOPING YOUR SMAC ROI
© Ayantek, LLC Confidential25
High ValueHigh Effort
High Value Low Effort
SMAC Adoption
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SMAC ROI QUADRANT
© Ayantek, LLC Confidential26
High ValueHigh Effort
High Value Low Effort
SMAC Adoption
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STAGES OF THE SMAC LIFECYCLE
© Ayantek, LLC Confidential27
High ValueHigh Effort
High Value Low Effort
SMAC Adoption
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QUESTIONS?
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THANK YOU!