Why storytelling matters!!
Instill story in talks
Know the FUTURE by looking
at the PAST
Elements of story telling Story-teller
Visuals Engaged audience
Story telling makes us Human
Makes our
DNA
Increases the Drama
To get an idea
Don’t start with a computer Start with paper and whiteboard
Audience comes FIRST!!!
It’s their story
Connect with audience
Emotionally Intellectually Aesthetically
Have a solid structure
“[Story] needs architectural structure which is completely forgotten once
you see a movie” ---Billy Wilder
Have a clear theme, message
Remove the non essentials
Show a clear conflict A character based narration of a character’s struggle to overcome
obstacles and reach an important goal.
Demonstrate a clear
change
Show or do something
unexpected
Be vulnerable
Take risks
Disclaimer
Created by Vishal Gupta,IIT-BHU under a marketing Internship by Prof Sameer Mathur IIM Lucknow.