Download - Why It Pays for Retailers to Be Likeable
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Why It Pays For Retailers
To Be #Likeable
@DaveKerpen, CEO, @LikeableMedia
Author of @LikeableBook Slideshare.net/DaveKerpen
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#Likeable
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#Likeable
Listen first
never stop listening
&
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#Likeable
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#Likeable
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#Likeable
Responsiveness
a choice is NOT
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#Likeable
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#Likeable
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#Likeable
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#Likeable
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#Likeable
Meaningful
mechanical cannot be
engagement
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#Likeable
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#Likeable
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#Likeable
“I’m sorry.”
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#Likeable
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#Likeable
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#Likeable
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#Likeable
“Thank you.”
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#Likeable
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#Likeable
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#Likeable
Provide Value
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#Likeable
10% Off = Marketing 50% Off = Value 100% Off = Loyal customers for life
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#Likeable
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#Likeable
Every brand has a story. Tell yours.
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#Likeable
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#Likeable
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#Likeable
customers to Inspire
share their stories
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#Likeable
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#Likeable
SURPRISE! & delight
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#Likeable
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#Likeable
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#Likeable
Social ads = perfect targeting
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#Likeable
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#Likeable
Don’t sell –compel
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#Likeable
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#Likeable
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#Likeable
29,500 visitors to website & $21,000 in sales from Pinterest
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#Likeable
56,173 codes redeemed tied directly to Facebook and Twitter
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#Likeable
It’s just a cocktail party
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First look at 3 Easy Ways Retailers Can Measure ROI From Social Media
Efforts
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@DaveKerpen FB.com/LikeableMedia
@LikeableMedia [email protected]