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Page 1: Why Is Big Data Important Boosting Customer Experience

Oct. 5, 2013

#HUSU #HofstraU

Boosting the Customer

Experience with Big Data

& BIG DATAMarketing Technology

@LeeBogner

Slideshare.net/leebogner

Page 2: Why Is Big Data Important Boosting Customer Experience

@LeeBognerCIO, eCommerce Solutions Architect

Marketing Technologist

Professor of eCommerce

Social Business, Analytics,

Enterprise Technology,

Retail, Media, Agency, Think-Tank

Page 3: Why Is Big Data Important Boosting Customer Experience

PLAY VIDEO

#ZarbEBoV

@LeeBogner

Page 4: Why Is Big Data Important Boosting Customer Experience

Marketing Technology& Big Data

Delighting Customers Through Insight

Introduction

#ZarbEBoV

@LeeBogner

Page 5: Why Is Big Data Important Boosting Customer Experience

Ibmbigdatahub.com

#ZarbEBoV

@LeeBogner

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Ibmbigdatahub.com

#ZarbEBoV

@LeeBogner

Page 7: Why Is Big Data Important Boosting Customer Experience

Ibmbigdatahub.com

#ZarbEBoV

@LeeBogner

Page 8: Why Is Big Data Important Boosting Customer Experience

What is Big Data?

#ZarbEBoV

@LeeBogner

Page 9: Why Is Big Data Important Boosting Customer Experience

What is Big Data?

Useful Definitions

#ZarbEBoV

@LeeBogner

Amount

Speed

Many Types

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MAD MEN

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#ZarbEBoV

@LeeBogner

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The Challenge

#ZarbEBoV

@LeeBogner

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#ZarbEBoV

@LeeBogner

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The Opportunity

#ZarbEBoV

@LeeBogner

Page 22: Why Is Big Data Important Boosting Customer Experience

#ZarbEBoV

@LeeBogner

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#ZarbEBoV

@LeeBogner

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#ZarbEBoV

@LeeBogner

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#ZarbEBoV | @LeeBogner

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#ZarbEBoV

@LeeBogner

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Social Influencer AnalyticsMine the Social Graph + Professional Graph

MARKET SURVEY

Tools worth looking at:

• Established Tools

• Free Tools

• Social Marketing Influencer Tools

#ZarbEBoV

@LeeBogner

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Path to Customer Delight

#ZarbEBoV

@LeeBogner

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MAD MEN

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MATH MEN

MAD MEN

Page 31: Why Is Big Data Important Boosting Customer Experience

DALE CARNEGIE

MAD MEN

#ZarbEBoV

@LeeBogner

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#ZarbEBoV

@LeeBogner

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#ZarbEBoV

@LeeBogner

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#ZarbEBoV

@LeeBogner

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#ZarbEBoV

@LeeBogner

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#ZarbEBoV

@LeeBogner

Page 37: Why Is Big Data Important Boosting Customer Experience

#ZarbEBoV

@LeeBogner

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Big Data + Analytics=

Customer Delight

#ZarbEBoV

@LeeBogner

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Big Data + Analytics=

Customer Delight

#ZarbEBoV

@LeeBogner

Page 44: Why Is Big Data Important Boosting Customer Experience

Big Data + Analytics

+ YOU=

Customer Delight

#ZarbEBoV

@LeeBogner

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➜NYC TECH

➜Foursquare

➜ Bit.ly

➜BrainScape

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MATH MEN

MAD MEN

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Big Data + Analytics + YOU

= YOU’RE HIRED

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Page 52: Why Is Big Data Important Boosting Customer Experience

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