Download - Why Gratis
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Bisnis Industri Media TV
WHY GRATIS, WHY NOT?DIRECT & INDIRECT TRANSACTION
EXPLAINED
Amelia Day4th CLASS
14 Oktober 2011
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???
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Communication
Transaction
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Communication
Transaction?
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PAYlater
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later
INDIRECTTransaction
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Audience = Potential Buyers
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NOISEA!
HA?
Asymetric Information
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ADSReduce noise? Make more noise!
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!
?
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FMCG Fast Moving Consumer Goods
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FMCGas your fast moving ads
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ADVERTISEMENT
GoodsServicesImages
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IMAGE RIGHTS
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Fans = VERY Potential Buyers
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… HYSTERIC FANS SHALL ABSOLUTELY BUYWHATEVER JLO WEARS,EATS, OR BREATHS AT...
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GLOBALhysteria
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MEASURING HYSTERIA: TV
Quantity only
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webpronews.com
MEASURING HYSTERIA: NET
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State Subsidies
People's License Fees
Advertisement
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STATE SUBSIDIES &
PEOPLE'S LICENSE FEES
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ONE-SIDED MARKET: SUBSIDY TV
1945-1969SUBSIDIES
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DIRECTTRANSACTION
Govt → TVRI
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DIRECTTRANSACTION
INDIRECTTRANSACTION
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INDIRECTTRANSACTION
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INDIRECTTRANSACTION
+ HYSTERIA PARAMETER TO BUY ABSOLUTELY
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TWO-SIDED MARKET: ADS TV
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One-way Communication
Indirect Transaction
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Objectives of Advertising
1. Awareness: making the consumer aware of the existence of the brand or company.
2. Comprehension (Understand): making the consumer understand the product or its uses.
3. Conviction (Persuasion): persuading the consumer to buy the product.
4. Action: getting the consumer to actually purchase the product.
Mukesh Trehan and Ranju Trehan, Advertising and Sales Management halaman 77
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Ads Dynamics
www.magazine.org
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Complex Trade Process
Thanx to...
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NEXT WEEK:
TECH ISSUE OF GRATIS & PAID TV: OTT TV, BROADCAST TV, TELCO TV,
HYBRID TV