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Key Questions: Should Pizza Hut Enter the delivery segment of the pizza market?
PIZZA HUT DELIVERY SERVICE
Who are the listeners?(Franchisee of Pizza Hut)
Traditional Restaurant
Retrofit
Objective of this presentation
To make target franchisees to join delivery service segmentation
What information should this presentation include to make the listeners happy?
What advantages are there from the listeners’ point of view?
1. Market Situation(Potential / Opportunity / Risk / Threat) 2-1. Why to enter (New Greatest value to purse) A. The change of customer purchasing B. Reaching full potential of customers C. Preventing the rise of competitor 2-2. How to enter A. Utilization of our strength (Brand / Customer) B. Operation of Excellent Customer Services Center 3. Business Impact for now and future
Analysis of Audience
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Conclusion: Entering delivery segmentation will ensure our business growth for now and future. Let us go for greatness by delivering more smile and satisfaction to Pizza Hut customers
Section Individual visuals Environment Analysis• To define potential, opportunity and risk
of market
1. Pizza market forecast2. Growing segmentation / Decreasing
Seg3. Implication to Pizza Hut franchisee
Why to enter delivery segmentation now1. Customer Purchase Behavior2. Reaching the full potential customer3. Preventing rise of
competitor(Domino) How to enter 1. Right segmentation partner
2. Excellent Customer Service Center (CSC) One call does it all The best convenience in ordering Great customer insight flat form
Business Impact for now and future 1. Increasing New Revenue / Profits from potential customer segmentation2. Protect existing business
segmentation Take Away(Summary) + Pizza Hut Commitment to Franchisee
1. Summary of Presentation2. No.1 Innovating leader in Customer
Service
Storyline
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Presented by KITAE(Jeffrey) MOON
with New Delivery Service
Franchisee Leaders Summit at Whichita, Kansas in 1986
Next Greatest Value Forum
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DELIVERY CARRY OUT EAT IN TOTAL0
5
10
15
20
25
1982 1984 1986 1990
1. PIZZA MARKET FORECAST
2. GROWING SEGMENTATION
39%
48%
13%
DOMINO PIZZA HUTLITTLE CAESAR
MARKET SHARE
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WHY TO ENTER DELIVERY SEGMENTATION NOW?
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1. CUSTOMER PURCHASE BEHAVIOR
QUALITY FAMILY TIME
CONVINIENCE
2. POTENTIAL CUSTOMER
SPORTS TEAM GOVERNMENT
COLLEGE STUDENTS OFFICE WORKERS
EAT IN EAT AT HOME
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3. PREVENT OF EAT IN CUSTOMERS FROM DOMINO PIZZA
LESS THAN 30 min Delivery
HOT & FRESH
Fast Growing segmentation (61% / YR)
Delivery only by a phone call
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REACHING FULL POTENTIAL
MORE SMILE & SATISFACTION
CONVINIENCE FIRST
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HOW TO ENTER DELIVERY SEGMENTATION NOW?
WINNING STRATEGY
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Traditional Restaurant (EAT IN) Retrofit (CARRY OUT)
Customer Segment
We have
We do better
BENEFICIAL
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“One Call does it all” “The Best Convenience in ordering”(No Name / Tel / Address) “Great Customer Insight” (Product Development / Promotion etc)
Innovative Customer Service Center
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NO.1 CUSTOMER SERVICE(CSC)
MORE SMILE & SATISFACTION
USE OUR STRENGTH CUSTOMER NETWORK
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IMPACT FOR NOW & FUTURE
Excellent Customer Service
Enhancing current business
New & Fast Growth Engine
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TAKE AWAY FOR TODAY
WINNING STRATEGY
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ONE MORE THING…
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NO.1 A LEADER IN
INNOVATING CUSTOMER SERVICE
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THANK YOU SO MUCH!