Download - Who we are, What we do - Globalpark
MANAGE WHAT MATTERS ACROSS THE ENTERPRISE
GLOBALPARKFEBRUARY 2010
AGENDA
1. What We Do
2. How We‘re Different
3. Our Products & Services
4. Summary
GLOBALPARK HELPS AGENCIES & END-CLIENTS GAIN INSIGHTS TO MANAGE WHAT MATTERS
GLOBALPARK: WHAT WE DO
Gain insights from the
people that matter most:
Consumers
Employees
Partners
…more!
ONLINE SOFTWARE FOR ENTERPRISE-WIDE FEEDBACK MANAGEMENT
GLOBALPARK: WHAT WE DOONLINE SOFTWARE TO ENGAGE, LISTEN TO & ACT ON {CUSTOMER} FEEDBACK
GLOBALPARK: WHAT WE DOONLINE SOFTWARE FOR ON-DEMAND INSIGHTS THAT DRIVE GROWTH
Product Innovation
Customer Engagement, Loyalty
Ad / Campaign Effectiveness
Marketing Word-of-Mouth Reach
INNOVATION LOYALTY REVENUE REACH
GLOBALPARK: CUSTOMER EXAMPLEFOR PEARSON EDUCATION, SAVVY TEACHERS MATTER
PEARSON EDUCATION / EDEXCEL
Teacher Community (5,500)
Product Feedback
Curriculum Development Insight
INNOVATION LOYALTY REVENUE REACH
GLOBALPARK: CUSTOMER EXAMPLEFOR NINTENDO, LOYAL GAMERS MATTER
NINTENDO
Gamer Community (3 million)
Integrated with website, CRM
Track customer attitude, behavior
Capture product, campaign feedback
INNOVATION LOYALTY REVENUE REACH
GLOBALPARK: CUSTOMER EXAMPLEFOR ESPRIT, SHOPPERS MATTER
ESPRIT
Customer Panel (1.5 million)
Voice of the Customer
Product / Campaign Testing
On-demand lever to spike sales via coupon incentive system
INNOVATION LOYALTY REVENUE REACH
GLOBALPARK: CUSTOMER EXAMPLEFOR GENERAL MILLS, BRAND ADVOCATES MATTER
GENERAL MILLS
Pssst… (170,000 Consumers)
MyBlogSpark (2500 Bloggers)
Online, offline campaign mix
Enable sharing through existing social/online networks
INNOVATION LOYALTY REVENUE REACH
AGENDA
1. What We Do
2. How We‘re Different
3. Our Products & Services
4. Summary
GLOBALPARK: PROVEN PIONEERS
Founded in 1999 by research scientists
Then:
Online panel pioneers with35,000 Daimler customers
Now:
Community, Mobile,Surveytainment…
Always:
Core focus on Quality
ONLINE RESEARCH PIONEERS, CONTINUING TO PAVE THE WAY
GLOBALPARK: A RELIABLE PARTNER
Deloitte “Fast 50” company since 2007
422% organic growth in 5 years
Diverse customer-base
B2B
B2C
Government
Academia
Seeding next-generation researchers
Unipark
STABLE COMPANY WITH HIGH GROWTH & LONG TERM PLANS
GLOBALPARK: OPEN APPROACH TO MARKETPLUG-IN TO THIRD-PARTY TECHNOLOGIES, RESEARCH ASSETS
Research Agencies
GLOBALPARK
platform
MR
PR
HR
Technology Vendors
AGENDA
1. What We Do
2. How We‘re Different
3. Our Products & Services
4. Summary
GLOBALPARK’S ENTERPRISE FEEDBACK SUITEONLINE SOFWARE FOR ENTERPRISE-WIDE FEEDBACK MANAGEMENT
GLOBALPARK’S ENTERPRISE FEEDBACK SUITE
EFFICIENT
Over 10 years on online panel product development
Automation of routine tasks
Integration with existing assets
EASY TO USE
Up and running in 2 days; Expert in 2 weeks
Visual guides to questionnaire design
Baked-in methodology & quality assurance
ENGAGING
Mobile integration (SMS, mobile web)
Surveytainment
Open API
ONLINE SOFWARE FOR ENTERPRISE-WIDE FEEDBACK MANAGEMENT
EFS: MAKING LIFE EASIER FOR MANAGERS, RESEARCHERS & ADMINISTRATORS ALIKE
GLOBALPARK SERVICES
We offer training & consulting to maximize value
Globalpark is not a research agency: we do not design or interpret studies, we offer services for everything in-between
MANAGED SERVICE, CONSULTING AND TRAINING
DESIGNRESEARCH
INTERPRETRESULTS
BUILD PANEL,COMMUNITY
MANAGEINCENTIVES,
COMMUNICATIONS
PROGRAMSURVEYS,CUSTOMWIDGETS
CREATE TABLES &CHARTS
AGENDA
1. What We Do
2. How We‘re Different
3. Our Products
4. Summary
Your best partner to engage
{customers, employees, partners}
and capture actionable insights
that drive business improvement
GLOBALPARK HELPS AGENCIES & END-CLIENTS GAIN INSIGHTS TO MANAGE WHAT MATTERS
INNOVATION LOYALTY REVENUE REACH
[email protected]/Globalpark_News
CONTACT
Globalpark AGKalscheurener Str. 19a50354 HuerthGermany (Headquarters)Tel.: +49 2233 7933 6
Globalpark Inc.299 Broadway, 19th Floor New York, NY 10007United States of AmericaTel.: +1 888 299 9422
Globalpark UK Ltd.5 Archie Street London SE1 3JTGreat BritainTel.: +44 207 403 3900
LOCATIONS
Globalpark Oesterreich GmbHWassergasse 251030 ViennaAustriaTel.: +43 1715 0289 11
ABOUT US Globalpark provides panel, community and survey software that enables organizations to manage what matters across the enterprise. By capturing feedback and tracking behavior of customers, employees and partners, they gain insights that drive better business decisions. By identifying and empowering influential advocates, they build reputation and extend reach.
Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDC, Nintendo, SonyBMG, TNS, Warner Music and Wrigley. Globalpark is staffed by renowned research pioneers, with offices across the US, UK, Germany and Austria.
© 2010 – Globalpark AG, Globalpark UK Ltd., Globalpark USA, Globalpark Oesterreich GmbH
The information contained in this publication is the property of Globalpark AG and its subsidiaries. Passing on and reproduction of this publication or any parts of it is only permitted with the express written approval of Globalpark AG or its subsidiaries.
This publication is issued without any guarantee whatsoever. Information contained herein can be changed without prior notification. In addition Globalpark accepts no guarantee as to the exactness or completeness of the information, text, graphics, links and other items in this publication. This publication is a preliminary version, which is not subject to any valid licence agreement or other agreements with Globalpark.
The software products offered by Globalpark AG, its subsidiaries and/or its distributors may contain software components of other software manufacturers. All products may show country-specific differences.
Globalpark, Enterprise Feedback Suite, EFS, EFS Survey, EFS Panel, EFS Employee and EFS Leadership, other Globalpark products and services mentioned in the text and their corresponding logos are trademarks and can be registered trademarks of Globalpark AG and/or its subsidiaries in Germany and other countries worldwide. All other names of products and services are trademarks of their respective companies.