WHO IS USING THIS BIKE?
• People who don’t prefer gear bikes.
• Females.
• Teenagers.
• People of age more than 35 years.
• And few more….
PHOTO OF THE BIKE
DEMAND FOR HONDA(waiting time for advance booking)
• More than18 months waiting in delhi, mumbai, calcutta, chennai.
• More than 12 months waiting in all capitals of Indian States.
• Almost 12 months waiting in major cities.
• Around 9 months waiting in normal cities.
• Around 6-9 months waiting in towns.
So, selling this bike is almost a cake walk for the company.
But…
A company is not at all a company until and unless it reaches every heart of the citizens of that particular
country…
YES…
• THE COMPANY IS NOT REACHING EVERY HEART…
• THERE ARE SOME PEOPLE WHO ARE WAITING FOR HONDA AS THEY DESIRE.
• THOUGH COMPANY IS PRODUCING THEIR DESIRED PRODUCT IT DOES NOT REACH THEIR HEARTS…
WHO ARE THEY?
• WHO ARE THOSE ‘SOME PEOPLE’?• WHAT IS THEIR DESIRE?• WHAT IS THE DESIRED PRODUCT THAT
DOESN’T REACHED THEIR HEARTS?• THEY ARE NONE OTHER THAN…
”NON-BIKE RIDERS…”
HERE ARE THOSE ‘NON-BIKE RIDERS’
• Handicapped (legs).
• People who don’t know how to ride a two wheeler but have a desire to ride a bike.
• Senior citizens.
• and few more….
WHAT IS THEIR DESIRED BIKE?
• They need a bike which can balance itself.
• They need a bike which looks as stylish as present Honda ACTIVA.
• They need a bike which grabs citizen’s attention but not citizen’s sympathy.
• They need a new version of bike for themselves to feel proud for acheving their desired bike.
What does company manufactured?
Why is it not desired?
• Failed in look.
• Failed in comfort regarding both driving and back seating.
• Created an impact of sympathy bike.
• Absence of perfectionism in finishing work technically.
Main reason of failure…
• The rear tyres created a look of sympothy.
• The distance between the tyres is more.
• The outlook resembles like a local manufacturing bike than that of a company bike.
What is the solution?
People need a Stylish Bike
So… I suggest…
Actual view – Revised view
Actual View – Revised View
Revised Model in Brief…
• Rear Tyres are assembled with in the body boundary…
• Increased fuel capacity…
• Engine is set up with more space.
Revised View from Front
My drawing may not be perfect…
But…the final product may grab the stylish look…
New Honda Activa…
• Now Handicapped people can also dress up stylish…
• Now…Those who cannot ride a two wheeler can buy a bike(this segment customers are more in india…so bike sales can increase tremendously)
• Senior-citizens will also buy a bike…• Ladies may fight for 33% advance booking
What should be the name for New Honda Activa…?
Since this is bike for those who rely on this physically….
I suggest….
Honda Activa Rely
HONDA Activa RelyBe independent…
Thank You…
Sincerely Yours…
Rajesh Kumar Sankalp9908102200
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